Adorning oneself with jewelry is a tradition as old as humanity itself. There is evidence of decorative beads made from snail shells from over 100,000 years ago, Egyptian bracelets with stone beads crafted from a meteorite, and history notes that men wore jewelry as good luck “charms” to keep them safe in battle. This notion of charms being used to ward off bad luck and encourage safety further evolved into jewelry being seen as a status symbol and even a way to broadcast one’s station in life, from fertility to prosperity. Queen Victoria popularized this trend in the mid-1800s, and it re-surfaced after World War II when U.S. veterans returned stateside with trinkets or charms representing the cities they liberated. Today, companies like Pandora offer charms to commemorate all of life’s celebrations.
Jewelry is used to make a personal statement, complete an outfit, and of course, signal your marital status. In 2014, retail jewelry sales in the U.S. exceeded $70 billion, and market analysts have gone so far as to dub 2015 the “year of jewelry ecommerce.” Consumers in India and China are a huge driving force behind this trend as the tradition of dealing with a brick and mortar local jeweler transitions to ecommerce purchases.
The jewelry market was slow to adapt to the global marketplace, as artisan, one-of-a-kind pieces were the standard vs. mass-produced quantities or reproduction pieces. As more and more consumers complete transactions online, the jewelry market is poised to grow. With pearls forming naturally in only 1 out of every 10,000 oysters and only 1 in a million of mined diamonds ending up in jewelry, synthetic “gems” are a way to meet demand and maintain sustainability. As prices for these types of goods decrease and supplies increase, consumer trust for purchasing them online likewise increases.
From charms that commemorate life’s events both big and small, to stick-on gems for temporary body décor, to blinged out cell phone cases, and everything in between, if you sell jewelry online, we can help you save time and money fulfilling your ecommerce orders. Contact us today to for a free quote.