The Alphabet Soup of Modern Day Acronyms

As a consumer, you’re bombarded by a veritable alphabet soup of acronyms on a daily basis…from everyday abbreviations like ATM and 24/7 that have infiltrated our collective consciousness to “text speak” like LOL, OMG, and BTW, we as a culture have learned to abbreviate just about anything, even to the point of saying “whatevs” in place of the just-one-syllable-longer “whatever.” With social media saturating more and more of daily life, even business terms are being shortened to save precious Twitter characters and grab viewers’ attention. Phrases like “B2B” and “B2C” are bandied about gratuitously in this digital age of e-commerce convenience, with the latter term describing the majority of online purchases that you make.

Popularized during the late 1990s dotcom boom, B2C was coined to reflect online businesses selling directly to the end-user, or Business to Consumer (B2C). If you go to a traditional, brick and mortar business, say for example to pick up razor blades at a big box store, that is considered B2B because the merchant sold the item to the business who in turn sold it to you. With the advent of e-commerce, the chicken littles of the world predicted the end of brick and mortar businesses as we know them, since selling directly to the consumer eliminated the proverbial middleman. Obviously, retail has proven its resilience and that there is room for both types of selling in today’s marketplace.

You probably don’t think much about what happens between hitting the “submit” button on your e-commerce order and when the package magically arrives in your mailbox, but there is a lot of high-tech, behind-the-scenes logistics wizardry that make the process possible. First of all, the merchant’s Customer Service Management (CRM) system sends the order to a fulfillment house like, where the product is actually warehoused. Once our system receives the order, the product is picked from its spot in inventory, packed into an appropriately sized mailing container, and shipped within 24 hours of receiving the order (pick, pack, ship, or pps for short).

Additional “magic” occurs via our order grouping technology: if you decide to add something else to your order, our system automatically identifies that you have multiple items shipping to the same address and groups them into one order to save on packaging costs and additional postage fees. More wizardry takes place with our address validation technology, which searches your address to determine that it is a legitimately deliverable location. If not, your order will be flagged and the original merchant will receive a message from our system to correct it. Furthermore, our tracking system allows you to enter your shipment information and instantly conjure when your package will arrive.

How we do it so well (and make worldwide fulfillment seem so easy!) may seem like a mystery, but at, the magic comes from our amazing team of professional employees and lightning-fast technology that is continually tweaked and improved, keeping our systems running faster than you can click “submit.” Contact us today to see how we can help you fulfill your B2C e-commerce orders.