What’s New
in Nutra?

Do you take a daily multi-vitamin or dietary supplement? Chances are you do, since over half of Americans take some form of nutritional supplement. From sports nutrition to weight loss to anti-aging to heart health, there is a formula for just about anything that ails you or you want to improve upon. Whether you are trying to aid your memory, eat fiery foods without suffering the consequences of heartburn, naturally lower your cholesterol, combat allergies, increase bone density, or just round out the nutrients you miss out on from poor eating habits, the nutraceutical market continues to grow exponentially and is projected to reach $204.8 billion by 2017. Ever since the Kellogg brothers introduced corn flakes in 1906, Americans have been trying to eat healthier and find creative new ways to sneak vitamins into their daily routines.

In the U.S., there are 76 million baby boomers, many of whom are driving the uptick in anti-aging product supplements such as joint and heart health-oriented products. Many consumers seek “alternative” supplements like red yeast rice and CoQ10 to lower cholesterol and fish oil to reduce the likelihood of heart disease and stroke. Many such nutrients used to be provided for in traditional diets, but with today’s fast food lifestyle, most people do not receive proper nutrition from what they eat, which in turn leads to poor health. There are 2.1 billion obese people worldwide, many of whom would prefer to try a weight loss supplement such as garcinia cambogia rather than improve their eating habits or exercise.

As science continues to unlock the secrets of how our bodies process vitamins and nutrients, new products are created to target specific needs. Take for example the popularity of probiotics and so-called “super foods” like kale and quinoa. The E-commerce sale of dietary supplements makes it more convenient than ever for consumers to try a nutra product, with many vendors offering free shipping, bundled orders of products that complement each other, and automatic monthly subscription renewals.

At Fulfillment.com, nutraceuticals is one of the vertical industries we support. If you are interested in getting in on the explosive growth of the dietary supplement industry, we can help! We have relationships with numerous manufacturers, all of which are FDA-certified and follow cGMP standards. Contact us today to see how you can take advantage of the hottest nutra products from sports nutrition to weight loss to anti-aging and more.