If you are a jewelry maker or e-commerce jewelry seller, have you thought about marketing your products in a creative new way that caters to the autumn outdoor festivals & holidays and the millennial generation driving the lion’s share of online sales?
For example, is your e-commerce business taking advantage of the annual uptick in jewelry sales related to Halloween? From handcrafted Wonder Woman cuffs on Etsy, to princess tiaras made to supply the #1 girls’ costume demand, to glow-stick inspired jewelry perfect for lighting up trick-or-treaters, costume accessories make up a large component of the nearly $2.5 billion spent annually on Halloween costumes. Could your product line be tweaked to broaden into this area? Autumn brings Day of the Dead celebrations, pirate festivals, and Renaissance fairs, all of which include a defined costume element, from medallions and milagros; to earrings, doubloons, and even fake gold teeth; to boda bags and mead goblets. How difficult would it be to test the waters by expanding your current selections to meet these new audiences?
Although you may be banking on the Christmas holidays to boost your business, with a little planning now, you can expand your jewelry offerings to reach new markets before then and lessen the risk of putting all of your proverbial eggs in one basket. In addition to enjoying hayrides, corn mazes, and pumpkin lattes, fall is the perfect time to stretch your creative wings and target new customers. As your business grows, trust Fulfillment.com to save you time and money on your e-commerce orders and even help you scale internationally. After all, what creative artist and jewelry maker couldn’t use more time to be doing what they love?