Even in
E-Commerce, Creativity Matters

I recently came across a great quote on FB, “EARTH without ART is just EH,” which I find particularly appropriate to today’s post about art supplies, especially as they relate to e-commerce and online sales. Here at Fulfillment.com, our social media strategy has been largely focused on celebrating the daily holidays that make like more fulfilling and hopefully injecting some fun into our followers’ day. Monday, November 9 was National Go To A Museum Today Day (wordy, I know, I wasn’t in charge of naming it), and what better time to focus on the impact that art has in all of our lives?

Here in Savannah, we are fortunate to have a wealth of museums, historical homes, and art galleries, as well as the Savannah College of Art and Design (SCAD) whose students and faculty add a great deal of creativity to our fair city. One particular SCAD Museum of Art exhibit I plan to enjoy is that of Beijing-based artist Li Hongbo: Iron for the Ages, Flowers for the Day, which runs through January 24, 2016. According to SCAD’s website, “Paper and papermaking have throughout history been quintessential to Chinese culture. The oldest known paper fragments in the world date back to the Han Dynasty (206 B.C.–220 A.D.). Hongbo’s work can be seen as part of this continuum, drawing from a rich formal and historic tradition. The artist’s fascination with paper and its history started coincidentally when he attended the Central Academy of Fine Arts in Beijing, as paper was a cheap and readily available resource. Building upon his extensive knowledge of paper’s natural strengths and weaknesses, Hongbo applies a honeycomb layer of adhesive between sheets of paper, creating a solid yet malleable structure that can stretch, twist, elongate, and retract.”

Studies show that creativity develops flexibility in the face of questions and issues for which there are no easy answers. Children given ample time to explore their creativity become better at critical thinking and tackling the bigger issues that come with adulthood. The approaching holidays are a great time to give art supplies as gifts and stocking stuffers. So go ahead and spoil them with finger paints, sidewalk chalk, crayons, even bathtub paints and crayons! Don’t have kids in your life? Consider getting involved with a non-profit such as Crayon Collection, whose mission is to reduce waste and provide art supplies to those in need. They do so by collecting “used” crayons to keep them out of the waste stream and reallocating them to students, educators, and schools in need of supplies.

But coloring isn’t just for kids these days: adult coloring pages are trending as a great stress reducer and relaxing hobby. Where I live, our local library branch has even added a monthly night dedicated to adult coloring and conversation. Based on the 2001 census, there were 2.5+ million people in the US who identified as artists—imagine how that number has increased in over a decade! Analysts estimate active artist spending on art supplies at over $4.2 billion; are there ways you can expand your product offerings to engage this group made up of professionals, hobbyists, and everyone in between with an internet connection and a Pinterest board ? At Fulfillment.com, we handle the logistics of warehousing and shipping your orders so you can focus on your core business. Let us help make worldwide fulfillment easy for you!