Let’s play a game. I’ll say a holiday and you chime in with what comes to mind. Ready? Thanksgiving. Did you think Turkey/Travel/Family/Football? How about e-commerce? Considering over 46 million Americans traveled for Thanksgiving last year, think about all of the serving platters, gravy boats, extra place settings, and special table décor sales that equates to! Not to mention luggage, hostess gifts, and even gourmet food items for the travelers and their hosts. And speaking of football, how about team merchandise sales? And what about dietary supplements for those who overindulged? Roll from turkey day into Black Friday, Small Business Saturday, and Cyber Monday and you’ve got a lot of opportunities to increase your e-commerce sales. In 2014, online sales for Thanksgiving and Black Friday totaled over $2.5 billion. Are you getting your slice of that (pumpkin or pecan) pie?
Regardless of whether you’re a die-hard shopper or prefer a tryptophan-induced nap on the couch with football on in the background, online shopping is easier than ever and many e-commerce merchants use incentives like free shipping and affiliate marketing rewards to stand out from the crowd. Everyone likes to feel they are getting a good deal or saving money without having to clip coupons and there are relatively easy methods to make your customer feel like a kid on Christmas Day. Speaking of which, there are only 52 shopping days left until Christmas.
At Fulfillment.com, our system adroitly accommodates seasonal e-commerce sales spikes, providing peace of mind that you’ll be thankful for. If you want to scale your business internationally, or just save time and money on your e-commerce order fulfillment, contact us today. After all, would you rather be packing orders or spending time gathered around a table laden with a Thanksgiving feast?