If it seems like there are a lot of newly-engaged, smiling, blinged-out pictures in your social media feeds these days, it’s because 33% of engagements occur between Thanksgiving and New Year’s Day. Theories abound as to the reason for the spike, but suffice it to say that when 36% of their yearly sales are made between October and December, it’s definitely the “most wonderful time of the year” for jewelers.
Engagement rings aside, a recent poll showed that 24% of affluent US consumers “plan to give jewelry or watches this holiday season.” This same poll also determined that millennials prefer personal gifts to generic gift cards, and what could be more personal than hand-picking a unique ring, charm bracelet, or earrings to suit someone? Jewelry is the third most requested gift item on most lists, making it a no-brainer to give or receive, which could explain another trend this poll identified: people treating themselves at the same time as purchasing jewelry for someone else (I am guilty of to me/for me/from me gift giving).
Smart jewelry has evolved as people seek out ways to be less tethered to their phones but still connected. No longer limited to just watches, so-called wearable tech offerings include rings, ear buds, pendants, even bracelets with semi-precious stones, all of which serve to beautifully convey notifications from texts, emails, or Uber arrivals, to health and fitness readings, and providing a whole new reason to wear jewelry. Designers like Tory Birch are creating jewelry pieces to incorporate a FitBit device and others offer interchangeable tech that can go from ring to bracelet to necklace.
With unseasonably warm weather predicted for much of the US between Christmas and the New Year, retailers are expecting an uptick in last-minute sales. And then, the return cycle starts! Fulfillment.com offers secure warehouse facilities in the US, UK, and Canada, as well as tracked and insured shipping options for your one-of-a-kind jewelry designs. Contact us to find out how we can help save you time and money on fulfilling and shipping your e-commerce jewelry orders, as well as returns.