What Price Beauty?

Beauty is big business, especially when it comes to e-commerce. Celebrity Gwyneth Paltrow recently announced a partnership with Juice Beauty to ensure organic skin care, make-up, and hair products and Jessica Alba launched The Honest Company upon finding a dearth of natural products available after the birth of her daughter in 2008. 2014 sales topped $170M.

Here are just a few stats about the cosmetics business that should convince you of the need to branch out into this profitable market:

  • Nearly 9 out of 10 women report using some type of lip cosmetic
  • In the US alone, lipstick sales added up to almost $2B last year
  • The cosmetics market, including soap, is expected to reach $635B+ by 2019
  • $8.5B was spent in 2015 on nail services
  • Skincare products make up the lion’s share of the global cosmetics market, over 35%.
  • US sales of the e-commerce category drugs, health, and beauty topped $17M.


Visual platforms like Instagram and Pinterest are ideal for showcasing cosmetic products and trends from the latest nail styles to video hair and make-up tutorials. If you aren’t connecting with your end users via some form of social media, you are missing out on the opportunity to connect with a larger audience and increase your sales. Fulfillment.com provides both B2C, B2B, and drop shipping services and we provide our clients with more than just lip service: everything from real-time reporting and address validation to order grouping capabilities and volume shipping discounts to a dedicated account executive. We also offer Pay-Go pricing for a variety of skin care formulas. Contact us today to learn about our Pay-Go program and stop paying for product upfront.