With the advent of the Internet, it’s possible to outsource just about any daily task. From virtual assistants and calendar reminders, to online doctor diagnoses of minor ailments to avoid an office visit, people are utilizing technology to alleviate the more mundane chores of adulthood. Is it any wonder that this usage has spread to cover one of the most tedious of daily chores–meal preparation? From pre-measured smoothie ingredients delivered on dry ice (all you need is the liquid base and a blender!), to vegetarian/detox options (best recommended for 22 days as it purportedly takes 21 days to make or break a habit), to limited subscriptions for artisanal meats, you can get anything delivered to suit your diet or feed your fancy. Www.mysubscriptionaddiction.com lists 900+ services on their site, but there are well over 10,000 subscription services available, something for all interests, tastes, and budgets. There are even numerous youtube videos chronicling subscribers opening their monthly goodie boxes, if you have a couple of hours to kill.
As with most technology trends today, millennials are a driving force behind the surge in the popularity of subscription services. This generation, steeped in the narcissistic culture of selfies and instant gratification, is the perfect demographic for the self-indulgence that subscription services provide. Part of the appeal of box subscriptions is the novelty factor…something shiny and new arriving every day, week, or month to look forward to.
Just as online marketers, bloggers, and e-commerce companies need to provide fresh content to stay relevant for SEO purposes and “infotain” fickle followers, many subscription services keep users engaged by allowing guest curators to mix up the product offerings. Again millennials, with their pop culture icons “famous for being famous,” are anxious to snap us these types of limited-edition offerings.
Another key way that subscription providers stay relevant is by shipping sample products to encourage subscribers to try new things, then offering full-size product versions available for purchase on their website. This “closed loop” model creates brand loyalty and encourages users to recommend and share products they enjoy with their respective social media networks.
In addition to staying relevant to their existing subscribers while always expanding their subscriber base, box service providers need to constantly meet the customer expectation that the products they receive should be worth more than they spent to receive them. This is where subscription boxes shine, because their model is easily scalable for entrepreneurs and mom and pop operations as well as worldwide brands like Birchbox.
This scalability accounts for the boom in smaller, niche businesses focused on telling a particular product story and servicing a sustainable subscription base. Think smaller artists who want to be free to create while paying the bills and maybe doing a little civic or social good in the process, like Papirmass.
Regardless of what product(s) your subscription service provides, Fulfillment.com can help save you time and money on getting them to your customers. Our fulfillment centers in the US, UK, and Canada, combined with our volume shipping discounts and proprietary logistics technology, allow us to make worldwide fulfillment easy. Contact us today to see how your business can benefit from our expertise.