I saw it first hand in the museum-world: kids, even adult ones, don’t want to support the same charities as their parents. So non-profit boards can’t just rely on the “next generation” of donors, they must continually cultivate new waves of interested parties. Today’s so-called generational war between Baby Boomers and Millennials exemplifies this contrast between shifting values and priorities, especially where collectibles are concerned.
For instance, Baby Boomers looked at the “investments” of a home and furniture as just that, an investment they would pass down to their kids or grandkids, thus extending the value of the purchases. By contrast, the Millennial generation is more interested in experiences and portraying those experiences on social media as a further extension of themselves, not just having a place to store a bunch of possessions. So collecting to them is more about a passion for “authentic,” “vintage,” or “craft” items that help define their individual style, whether it be a small collection of curated barware, LPs, kitschy piggy banks, or eclectic fashions inspired by a variety of different styles and eras.
Where their parents and grandparents might have entertained the neighbors to show off their new color TV console or sectional sofa and occupied themselves keeping up with the proverbial Jones’, the Millennials are “a generation that values travel, personal growth, and self-expression…while possessions are becoming viewed as increasingly burdensome.” They don’t necessarily want the trappings of their predecessors like china and crystal place settings for 12.
So this next generation of collectors is buying smaller, portable items that speak to their version of nostalgia, like Pokemon cards (yes, for a second generation…I witnessed firsthand my now 21-year-old nephew’s obsession years ago and am living a Groundhog Day-like déjà vu with my 11-year old son…21.5 billion cards have been sold worldwide and the entirety of his allowance has been contributing to those numbers for the last 18 months or so), Lego mini-figures, and other so-called “blind” packs where the item inside is anyone’s guess. You could buy 5 blind packs and get the same 5 toys or any variation of those offered in limited editions. To whit, “in 2016, sales of collectibles grew 33 percent, or $332 million, to reach $1.8 billion, according to NPD data. Sales of blind packs alone grew 60 percent.”
So whether you’re selling vintage toys, records, and other one-of-a-kind collectibles, or prepping to have the latest “it” toy for the next holiday season, let us handle worldwide order fulfillment for you. We deliver the right item, at the right price, to the right address…you can bank on that. Why not get a quote today to see how we can save you money?