E-commerce in the US grew by over 14% last year and analysts predict worldwide e-commerce sales will reach $4 trillion by 2020. But whether you’re just starting an online company or are an Internet sales veteran, as more and more players, platforms, and product purveyors flood the marketplace, how you manage your business is more important than ever. For example, most businesses start small: they identify a need, create a product to meet the need, market the product, and then get to work selling it. But as companies grow, their abilities need to scale apace with that growth, which is where outsourcing some of those initial components starts to make sense operationally and financially. Maybe you’ve got a stellar sales team but could use more marketing help. Or need a call center to manage your burgeoning product demand and customer service needs. An additional benefit to outsourcing is that your business capital is redirected from traditional overhead expenses into what your business needs most — marketing and producing sales. And better yet, your outsource partner(s) bear the onus of the latest tech upgrades, cyber security, etc.
The speed and power of technology today, paired with the ability to work from anywhere, makes outsourcing increasingly appealing to many businesses. But as you outsource one task and then another, many of those outsourcing companies are expanding their service offerings to the point that you could ultimately outsource everything to one company. As with so many things in life, just because you can do something, doesn’t mean you should do it. A recent Entrepreneur article notes, “Don’t outsource something just because you don’t want to do it…sometimes there are things you don’t want to do but they are important to your core business.” Consequently, you should always focus on keeping your core competencies in-house. Do only what only you can do.
Don’t outsource to companies that try to be everything to everyone. It’s very difficult for a company to master multiple models and intertwine them into one package. For example, a company that specializes in marketing, website creation, call center, order fulfillment, and merchant processing may not provide you with the same benefits as if you were to find different companies that focus on each item. You want to avoid the “jack of all trades, master of none” approach. If you want the best team, then find the best players, put them together on the field and measure how they perform. Like any professional team, you will trade out members that don’t meet your standards. By doing your homework up front, you can save yourself time and money later and rest assured that you have made the best outsourcing decisions for your business. And, if you’re looking for “Heisman Trophy Winner” in fulfillment for your pick, pack, ship outsourcing, Fulfillment.com offers fast, free integration with the top e-commerce shopping carts and platforms, real-time reporting and transparency, assigned account executives, along with distribution centers in the US (east and west coasts), Canada, and the UK to help save you time and money wherever your products ship.