E-commerce Tipping Points

I’ve always been fascinated by tipping points: for example, when an artist goes from being virtually unknown to having a commission for his or her art to be hung in a national hotel chain, or an artisan who creates a small-batch product gets word that a big retailer wants to feature their product. If a rising tide lifts all boats…what would you do differently if you had a perpetually high tide? And how can you prepare your e-commerce business for the tipping point moment that, let’s face it, is why you started a business in the first place?

With recent news headlines about Amazon buying Whole Foods, and Alibaba investing in bricks and mortar stores, the lines between e-commerce and physical retail sites are blurring, but the impact is bigger for the latter, as evidenced by recent announcements of Sears and K-mart shuttering stores and Macy’s too. If you’re not on the e-commerce wagon yet, what are you waiting for? It’s July, so we just got through Independence Day is the US, with an estimated retail impact of $7.1 billion spent on cookouts and picnics.  And, of course, the “big” holiday crush is just around the corner, and businesses are already gearing up for it, especially as more and more consumers use mobile technology for both research and purchases. And with 40% of mobile shoppers abandoning a website if it takes longer than 3 seconds to load, you’d better have a super-speedy site in order to stay relevant.

At Fulfillment.com, we integrate with the top e-commerce CRMs, shopping carts, and platforms, helping you “open shop” online practically overnight. Our team has shipped millions of orders worldwide with one performance goal: we ship the right product at the right time to the right address at the right price. Contact us today for a free quote and see how we can help get your business to the tipping point of increased sales and customer satisfaction.