Omnichannel Becomes Omnipresent

From the “tens of millions” of Prime members who made a purchase on Amazon Prime Day to the $83.6B sales projections for 2017 back-to-school shopping, whether you like it or not, omnichannel e-commerce continues to dominate consumers’ lives. And, despite closings of many store locations from Kmart to Sears to Macy’s, it’s not all doom and gloom for established retail sites, with one leading economist pointing to a trend of e-commerce creating more jobs than killing brick and mortar positions. Synergies between online giant Amazon and newly acquired Whole Foods promise to benefit both companies, from lower prices on items in Whole Foods stores to Whole Foods staple products now being available online through Amazon. A similar partnership between Wal-Mart and Google was recently announced as those companies ramp up their efforts to compete against Amazon in the omnichannel space.

With sales in the U.S. alone expected to top $1 trillion by 2019, how can your business get a bigger piece of the ever-expanding e-commerce pie?  If you’re the latest Shark Tank darling, have Silicon Valley VC angels all abuzz, or your cousin is an up-and-coming social media influencer, read no further. But if you’re just launching an online business or slowly but surely building your sales pipeline to bigger and better numbers, check out this handy fulfillment guide from our friend’s at Big Commerce on A to Z fulfillment options. When you’re ready to outsource, look no further than Fulfillment.com (FDC) for all of your global warehousing and shipping needs. One client shipping only 50 orders per day just made the switch to FDC and is already saving up to $1700/month over their previous fulfillment contract!

Overnight sensations and get-rich quick internet sales stories may seem like the norm these days, but the long game always wins in the end. And here’s an anecdote to back up the sentiment: Amazon.com was founded in 1994. Four years later, Kmart launched Kmart Solutions (the YouTube video link is worth a watch just for the time warp effect), but their concept required driving to a store, using the internet (after possibly waiting for persons in front of you to do so), then returning home empty-handed in order to wait for delivery. Two similar concepts, but anyone with an internet connection and a wallet living today can see how that played out.