E-commerce mergers and acquisitions were a big trend in 2017, from Amazon buying Whole Foods, to partnerships between Google & Wal-Mart and Target & Shipt, to Krispy Kreme buying Panera, and more. So online grocery shopping (and delivery) was big this year—what else topped 2017 and what’s ahead for 2018 and beyond? For starters, B2B e-commerce sales are expected to surpass $1 trillion by 2021.
Although content is still king, technology is kind of like the Wizard of Oz, directing everything from behind the curtain, influencing everything from AI-driven omnichannel and voice-recognition shopping to AR/VR becoming more than merely a novelty, with mobile sales surpassing desktop sales and the subsequent increase in mobile payment apps. In addition, video content will play a bigger role than just email marketing and static social media ads.
Voice-activated shopping as well as by pictures on social media sites like Instagram and Pinterest will continue to gain traction (if you think about it, fast food chains were pioneers in streamlining their ordering process with pictures and combo numbers), especially since devices like Google Home and Amazon’s Alexa and Echo Dots are expected to be big sellers this holiday season. As even big brands appropriate what was once the exclusive realm of small, scrappy entrepreneurs, we’ll see continued popularity (pun intended) of pop-ups shops (valued at $50B in 2016) in everything from fast food (check out this tiny KFC in Portland, OR) to subscription boxes like Birchbox to blue chip brands like Coca-Cola and Nike.
Whether 2018 is the year you take the leap to outsourcing your fulfillment or you’ve finally had it with being paying unexpected fees from your current provider, by partnering with FDC, you can make it the year you achieve savings and peace of mind. With multiple US facilities, as well as in the UK, Canada, and Australia, we make worldwide fulfillment easy.