Unless you’ve been living under a rock or perhaps work solely from home without the benefit of an office environment, you’re sure to have noticed sparkling water seems to be everywhere. Where once brands like Perrier and LaCroix were seltzer pioneers, now everyone from global brands like Pepsi to the high-end Austin, TX-based Waterloo brand with Class A, B, and C ingredients are vying for bubbly water market share. Despite all the newcomers, LaCroix has a hugely loyal fan base, as evidenced by the fact that you can now purchase his and hers swimwear to coordinate with your favorite sparkling flavor. And don’t even get us started on the new crop of spiked sparkling waters…that’s right, these gluten-free, low-carb canned beverages promise to quench your thirst with a kick and seem like a perfect summer adult beverage.
According to a recent Nutraceuticals World article, a quarter of all ready-to-drink (RTD) products in 2017 featured functional claims, such as energy, caffeine, probiotics, and protein. Consumers are looking for the beverage they choose to do more than simply hydrate, and from sports drinks to coffee and tea, those choices are expanding, even including dairy-based options like drinkable yogurts.
From eating trends like spiralized veggies, cauliflower rice, and cloud bread to cut carbs, consumers are always on the lookout for easy ways to help them maintain optimal health. Other popular food plans, such as Whole 30, keto, and paleo have garnered enough devotees that you can even find subscription boxes and meal delivery kits designed around these dietary health trends.
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