Hello everybody! Welcome to Awakening the Entrepreneur Within. I'm Michael E Gerber  speaking to you from Carlsbad, California in my little home office just dying to  bring the knowledge, the wisdom, the  passion the energy that's needed for you to grow beyond where you are to do  things you in fact haven't even imagined  you have the capability of doing. As  always in awakening we have our guests  and our guest here is quite  astonishingly successful he's Justin  Singletary and he's the founder of  fulfillment dot-com. I don't know how in  the world Justin you acquired the name  fulfillment but maybe you can tell us  the very beginning how you do that. Absolutely it's good to be on with you  Michael. First off by God's grace is how we  acquired that domain name. So I'll tell  you a little bit of our story and  that'll help fill in the gaps on how we  got that wonderful domain name because  it's opened so many doors for us. My story is I was brought up in Savannah, Georgia; beautiful Savannah Georgia by  the way and I was brought here due to  the fact the military station been here. I joined the army and became a ranger at  1st Ranger Battalion and became a sniper  team leader so is it what it is. Justin, you join the army became a what it's an  Army Ranger 1st Ranger Battalion  now everybody doesn't get to become an  Army Ranger right? They don't they don't there's this turn ring yeah they don't  get to become and I mean you don't go to  the Army's I want to join become an Army  Ranger. So I'd love to just talk about that  for a second here get on to fulfillment.com because becoming an Army Ranger in  my mind has something to do with your  enormous success. When you left the army  to come on the street and go into  business for yourself. mm-hmm. The two don't seem to fit but they absolutely do based on the conversation  you and I were having just before we  came on. Absolutely we get people to care. How do we get people to want to? How do  we get people to desire to? How do we get  people to do the impossible work that it  takes to do? You become pre-eminently  successful and you became an Army Ranger. So tell me what an Army Ranger is, tell  all of our guests feel like. Well an Army Ranger is simply a glorified grunt. We  the operation is really it used to be  Airfield seizures but our mere agents. They're , it's a special operations unit and we just do a lot of great and  creative missions and the people we work  with are really high speed top-notch  guys and that's what I probably miss the  most about it is is the guys that we  served with. So I mean it was just a joy  to be able to be around comrades you  know, that that have that went through  kind of that sacrifice to get there the  US Navy SEALs but in the armies and and  we don't do a lot of swimming. And you're  like the Top Gun pilots in the Air Force . I would I would say we're we're not at  the top you know we're quiet  professionals you know we have a good  time doing what we're doing but we're  very mission focused. But every time I  speak to a Navy SEAL or every time I  speak to a Top Gun guy he sort of  downplays how extraordinary they  are so I completely understand when you  do that but I simply want people who are  listening to us your that absolutely  variance of working with the best guys  on the planet. Absolutely. There was a lot of people  that tried to be you know an Army Ranger  and I'm not just saying graduating Rain  Ranger school but being into a Ranger  Battalion there's a lot of guys that  tried to do it. The guys that made it  were the guys that had a bigger y-you  know, they they had a bigger purpose it  wasn't that hey I'm gonna go try out for  this. It's this is just one stepping  stone in my journey of life that I'm  gonna be an Army Ranger. That's just what  I'm gonna do. There's no quit there so you tend to  find guys that have that sort of  attitude are the ones that actually make  it through to become an Army Ranger. So  it wasn't a little bit of a gap on, you  know what it takes, you know it's it's  some prayer and you know you know just  being able to put one foot in front of  the other and enjoy it. Yeah yeah yeah . But it's how you put that one foot in  front of the other Justin, let's not  diminish that because the same thing is  the greatest entrepreneurs of all time. When they just in codes put one foot in  front of another. It's not just that they  put one foot in front of another. It's  that they're on fire. That's where it's  their ability to focus is what I think. Focus on the outcome you're looking  for instead of the activities, you're  focused on the outcome. So I think I  learned that early on is really as where  you put your focus that's where your  Energy's gonna flow and if you put your  focus on the pain that's where your energy's gonna go, that's that's what  you're gonna be thinking about. If you  put your focus on well this is this is  what this is. My outcome that I'm  going to achieve that's what you're  thinking about you put your folks there  it's a lot easier to achieve it and the  way you speak about it sounds easy but  understand no it isn't what that outcome  is. Absolutely. It's seeing it  you your business you see it before it  ever happens you already know what's  gonna happen and they they're just like  I said put one foot in front of the  other until you get there. No I got it, it's really hard to describe that to  people and you you know more than most  Michael, it's it's it's really first I  feel like you got to work on the way  that you see the world you know, the lens  in which you see the world and if your  lens is a negative type of lens then  that's how your life usually turns out  if your lens is always seeing that glass  half-full then usually your life just  turns out a little bit happier than the  next guy and I think that really says a  lot about the guys we served with. They  were always more positive than the rest  you know they focused on the good. I got it and of course we can then talk about  Steve Jobs and we could then talk about  Bill Gates and we could then talk about  Ray Kroc and we could then everybody  whose cup wasn't half full have whatever  absolutely completely full bring their  vision, their purpose, their mission the  picture they have had an internalized in  their minds eye as the outcome. They're  there to produce. That's right. I think it's something I've been writing about, speaking about teaching about and doing  all of my life and what I understand and  what's so staggeringly painful to me is  how difficult it is to get people to see  it. Absolutely that mental preparation is  one thing that people like to skip over, they just like to get into it. Well  there's you've got to be mentally ready  for what's to come or you know you're  not gonna be prepared for it. Do you see a lot of these greats that  they drop out of college because that  vision is so it's they don't need  college anymore it's it's already  happened in their minds they know how to  execute. Okay so we sort of get what is to be an  Army about. Getting fulfillment time, okay  so I started after the military a couple things happen. What's important to  discuss is I jumped into internet sales  of health and beauty products. I wanted  to be an entrepreneur, I wanted to make  money when I sleep because I had so many  other goals and aspirations that were outside of money that I thought you know  being an Internet retailer really helped  me accomplish that so I did really well  with that but I had a pain point to  where I couldn't find a good fulfillment  solution. The fulfillment solutions that  we were using and I was back in 2011  they didn't really have the transparency  I needed, they didn't have the follow-up, I need to have somebody I could talk to  about if something went wrong there was  a lot of issues I was dealing with so I  decided to do my own fulfillment. Now  wait a second  because define for everybody what you  mean by fulfillment. Absolutely, so fulfillment the way I'm defining it  is is ecommerce order fulfillment. Let's  say you have a product that you sell  online and somebody orders your product. Well they buy from your website the  information comes to a fulfillment  center possibly like ourselves and then  we ship it out to the customer that  purchased the product and we send you  back the information tracking number all  excess so it's it's really we handle  your product for you. You never even get you don't even have to touch your  product, we receive it from a  manufacturer and we ship it out to your  customer. So we store, we pick pack and we  ship your product. That's what the fulfillment that I'm talking about is  defined as. Got it and the problem was as  you began to sell stuff. Mm-hmm. You said you couldn't find a fulfillment capability that was too much neater. To  be honest when he went to my standard we were doing our own fulfillment we're  like okay we got to scale this thing. When we got to about fifty to hundred  orders a day it was like okay well, let's  have somebody else do this so we can  focus on other areas of our business the  marketing side of the house, customer  service side of the house, there's so  many relationships you know that we  wanted to to entertain that we were busy  packaging packages and you know and just dealing with the fulfillment and the  poster side of the house that we're missing opportunities so at about 50  orders a day or so maybe maybe it was a  hundred orders a day we said okay well  it's time for us to outsource this. It was a good time for a sound source and  when we did we searched around for a  couple of good fulfillment centers. They  were good for a couple of months and  then you know we started having  problems, people weren't getting their  packages, there was mispacks, the  packages were coming in late. There was numerous things and we couldn't, I couldn't really take one invoice and  reconcile it to exactly what happened, what got shipped out it was really hard  to see what we're paying for, so at the  end of the day I decided you know what I  see there's a void in the marketplace. There's this this isn't I don't know somebody other than Amazon that is doing a great job at fulfillment right now . This is something that we can really do  a good job at. Well that's interesting  when you said other than Amazon yeah  this happens to be the biggest fulfillment center on the planet. For  their own products. For their own  products that's right right, so you decided you're gonna create  a fulfillment center as excellent as  Amazon's for other people's products for  independent online retailers people that  have their own website and they're  they're not using Amazon and they're  selling it amongst other means I mean  right now we have 65 different ecommerce  platforms that we support so there's a  lot of different ways to sell products  these days so really to make a long  story short it was called at cost  fulfillment right, so we charge less than  all the competitors around and we got a  large percentage of the marcus year i  had eight hundred square feet above a  pizza shop and and we were we had so  much product in there i thought the  floor was gonna cave in and going on top  of the pizza shop. But it was were the good days man you know we were we were  actually trying to figure out a way to  have a shoot from the second-story out  of the window into the delivery or the  the USPS truck when it came everyday so  it was a fun time but we really focused  on. I had a ranger buddy of mine that  actually become a developer and we spent  many a nights you know working on our  art technology so that we can add more  value to internet retailers or our  clients so we actually we're the  cheapest guys on the block Michael and  soon we figured you know we don't want  to be  cheapest guys. We want to spend more time  and development. Spend more time  developing this business out to where we  were adding more value to our clients so  we were like well this name act cost  fulfillment isn't gonna fit anymore. So  you didn't want to be the cheapest guys  you want to be the best guys. That's  right that's right. You know if we got into the game being  the cheapest guys cuz honestly I didn't  have the bankroll you know to build an  Amazon or something that could compete  with another large fulfillment center so  we're like well let's just guys they  just don't care you know where they care  but they just they want the cheapest  price on the block let's help them out  and their friends so we'll know we'll  take care of them and let's just grow  this business how I like to say slow is  smooth smooth is fast. Let's not grow it too fast to where we  self implode let's not take on we have  no debt still at this time so we just  wanted to do it in a way that was  methodical, in a way that we knew we can  build a very strong foundation so the  business can grow and still be strong at  the end of the day. So you essentially  utilized your determination to be in  quotes the cheapest cars to make access  readily available to folks who didn't  understand the difference between the  cheapest guys and the best guys. Yep they  wanted the cheapest and they gave you an  opportunity then to go to work on the  systems through which one achieved the  result that you wish to achieve on your  way to becoming the best we are still  supplying the same the same service or  maybe in a better service because we  didn't have that many clients at the  time but with 800 square feet there you  don't have a lot of bills, and when you  have to or you know one two three four  employees you know you don't have a lot  of payroll so you can charge a lot less  for your services. We're doing with that  handful of people that handful of space  . Yeah was figuring out the mechanics of  it way that enabled you to rise above  everyone else right because you were  working on it the e-myth phrase that we  continually use because  we invented it what just doing it doing  it doing it doing it that's right I was  in the business every day I was in the  business you know and try it trying to  troubleshoot and trying to figure out  what systems can we put in place so we  can move to a new activity in the  business and eventually you know so I  can be working on the business. So I  spent a lot of time working in the  business and and there was some times  where I probably should have outsourced  where I didn't if I if I would have  known what I know now I probably  wouldn't be able to do it two or three  times faster. Yeah but Justin when you speak about  that I want to give you just an insight  about it when you speak about it working  in the business in my vernacular the way  you were doing what you were doing was  literally working on the business  inventing the systems of the business . You're exactly right here never enable  the systems to liberate you feeling it  doing it doing it that's right. I had to  be in the weeds listening to what the  customers were the clients were saying  you know seeing how all the operations  were going in though is kind of in the  trenches working on everything but you  know you're right while I was working on  everything you're also building systems  to make those things and fix things  forever and make things more efficient, faster for for future projects or future  shipments and that's a very very very  important thing for everybody listening  in because that's really what the e-myth  is all about when I talk about working  on it not in it I mean not being the  system yourself but inventing the system  that's going to ultimately make you an  ordinary person significantly more  effective at what you produce which  means you can then attract novices to do  the work that needs to be done because  it's already orchestrated and was system  that produces that result that's right  in people and attract people that are  that are prepared to do what I need them  to do that's  they're at in their life cycle you know  I mean maybe it's it's something that is  very easy for them to do but that's what  they want to do you know yeah so I  absolutely that we were working I  correct myself you know on the business  it seemed like at the time we're in the  business because you know everything's  being thrown at us  sure absolutely of course you were but  you got to understand this language  we're using yes we're literally  designing a business to work that's  right in a way that would make that  business significantly more effective  than the competition that's correct you  were designing a role for your company  in the world so that you would become  fulfillment calm innards that's right  when we felt like we had the right tools  or we got to the point where we added  enough value we decided that we didn't  want to be the cheapest guys in the  block anymore so it's it's hard to make  money be the cheapest guys in the block  unless you know it's at scale but we  decided well we really want to change  the way that fulfillments done we see a  lot of things or we're anticipating  things that are coming down the road  where one facility is just not going to  be enough so let me backup but based on  the fact that we thought we had enough  value it's like okay we got to change  your name now at cost and film it isn't  gonna work it work anymore for the for  the well what we stand for  then our name was at cost fulfillment  then cost fulfillment which represented  us perfectly at the time yeah so we  found that um you know at the time I had  a business partner and we talked about  it we're like you know what what could  be what's the best name out there that  we you know swing for the fences on this  you know and we found that eBay  enterprises just I believe they acquired  GSI commerce and brought along a domain  name fulfillment coms so they're holding  this domain name not really doing  anything with it so we offered him  $50,000 for the domain name and we  didn't get a response from him so we  went back to the drawing board I want  this domain name  how do we just get their attention you  know I I mean we're we're thinking about  throwing a blind you know bid not even  having the money to figuring out how to  get the money so we're excited ok what's  the number where they'll get back in  touch with us they'll call us back so we  threw a number 500 thousand dollars for  that domain name they called us right  back and it we ended up doing the deal  and I think you know I think at the end  they said okay just as long as you don't  sell the Amazon in the next 24 months  we'll do the deal but it was funny how  you know we got no response and then we  got a call right back so I'm sure we  overpaid for that domain name but it has  paid us dividends based on the fact  dollars come from all over the place the  sofa you know grandma you know I mean we  pulled it together we needed to get it , we got it but you know between me and a  partner. That's right that's right so we  had assets that we had a good internet , a  good online nutraceutical business at  the time so you know we found the money  you know eventually and we paid for it  and it was like okay now we've got to  deliver on where fulfillment.com now . Now we have to be the best you know  we're making ourselves be the best with  that domain name. That's incredible I  just absolutely love that I hope  everybody heard that I hope everybody  took that in, guy picks an impossible  name finds out who's got it offers them  an outrageous amount to buy it and they  don't even respond so you develop ten  times that amount no one you would get  the response and they immediately call  you. That's right that's right. There you are without $500,000 having  offered $500,000 and I've seen amount of  money for a name lady yes is mm-hmm  because our Ranger knew that name  would become who he was. Well I'm gonna  tell you, you know in theirs I understand  there's a lot of people that have  different religious preferences but I  like fulfillment.com Jesus fulfilled  the Scriptures and I believe there was a  lot of Prayer that helped us get that  domain name. Wonderful okay so now I know  you got the name now everybody knows how  you got the name  you bought the name. Absolutely. You've  paid through the nose for the name. We  did, it was we had big shoes to fill now  if you google fulfillment I mean just  the word fulfillment we would sometimes  be above the dictionary the dictionary  definition so as far as just the organic  traffic from the search engines when  people are searching for us it's helped  us out tremendously, it's helped us in  the beginning, it helped us seem like we're a much  bigger company than what we actually  were and it really. What's that of course,  yeah. Does it attract an enormous number  of leads of people who want your  services? Let me say I think it's just  the right amount because we've adjusted  to the lead generation, we've adjusted  the business to it and it's allowed us  instead of to spend a lot of money on  pay-per-click ads and you know social  media and other marketing tactics that  people just throw a lot of money at. It's  allowed us to spend that money in kind  of other directions on yeah I'm getting  the know you have standards that you've  already established yes  signs of customers you will accept  that's right we've got a target we tend  to see a lot of people aren't truly  ready for a fulfillment center it  depends on your product of course we  tend to see is about 50 orders a day  when we have people that we used to you  know our doors rope and we'll take  anybody when people are ship  one or two orders you know a day or  they're shipping one or two orders a  month you know we restored a lot of  product here and we've got to charge  them for that product so we feel like  under about 50 orders they may not be a  win-win for them we're actually  developing out so we can widen our  funnel to help those people that are not  shipping 50 orders a day we're actually  launching hopefully this year a program  that's that's a posted printing platform  so people can actually if they're at  their office or in their garage they can  go to film accom and print postage and  then when they get to that 50 orders a  day they're still in the same platform  and they can use us for fulfillment  maybe on the other side of the country  that they're not on or they can use us  for you know all of our locations so  we're going to be expanding that funnel  probably this time there sometime this  year so does everyone who is shipping 50  a day get to use your fulfillment center  we we've I would say we ship everything  from pills in a bottle to beds in a box  so we've got a very wide range of people  well we've what we tend to look for is  independent online retailers what that  means is if somebody has a website and  they've got a product a tangible product  that they ship out and it's about 50  orders a day and they're connected to an  e-commerce platform and even if they've  got their own custom code we've got all  restful API so we can really integrate  with anything that's really our target  market and do they have to fill out a  questionnaire when they contact you we  we like people to go through our request  a quote on fulfilling comm it helps give  us a little bit more information and see  if there's the right fit but we tend to  like to reach out to everybody at the  end of the day we like to place them in  places like or give them access to our  education blog that we have on phone  comm that'll help them maybe get to that  50 orders a day there's a lot of great  vendors in that free education vlog that  they talk about their services not only  allowed vendors on there that are  actually helping clients that we already  have so I know they're legit so we try  to try to help them in other ways they  can get to that volume I got it so  that's a critical part of your  company yes I'm in short the way in  which you move someone from here to  there that's right understanding that  it's not as easily done as I've just  said moving somebody from here to there  because in order for somebody to become  in quotes a ranger to the qualify to  become a ranger they have to go through  a very very specific process that's  right that enables them to do that  Mike well I didn't do it on my own yes  I'm saying the guys around it we helped  each other right we helped each other  get from A to B so starting out in an  e-commerce I needed the help and it's  not like who I knew it's it's I like to  say it's not who you know it's who knows  you so the network that I tried to  establish or even in Ranger Battalion. That the guys that I hung out with were  the guys that were gonna succeed those  are the guys that I went to when I had a  problem where I wanted to to talk  through things with I made sure that the  people that I hung around with  especially in e-commerce were people  that were successful that people that  that knew what what to do now and not  what to do five years ago because the  landscape is changing so fast. No I got  that but let me suggest another piece of  this puzzle, then we're not really  talking about that there is a very  specific process one has to go through  and there's a very specific process one  has to go through to become a ranger to  be kind of a US Navy SEAL even if I'm a  Top Gun to become whatever a true  entrepreneur absolutely epic set of  skills and and systems that are critical  for one to move through that process the  Quran says somebody it's not just  getting motivated and jacked up by  somebody it's getting motivated and  jacked up by somebody who's in fact paid  the price of going through that very  critical process and has the right  system for you to follow that's right  you've got it and so I'm going to  that without even knowing because we  haven't done a lot of work together  you've only spoken a few times together  um you were attracted to what we do and  we were attracted by what you've done  yeah and we ended up in this  conversation together but what I really  want to suggest is there is a  significant way to go beyond where you  are by in fact developing what it is you  possess internally by developing that in  people who haven't a clue what that is  mm-hmm another sand they haven't a clue  what that is because nobody's ever even  suggested it to them  there was no method to that madness so  I'm gonna suggest not only do you Justin  but to everybody listening in that's  really the work we've been doing for the  past 40 years  that is truly determining what it is  that transforms a company of one to a  company of 1,000 what it truly takes to  awaken the blessed entrepreneur within  the Creator within to go beyond where he  or she is and we love to say that um if  we're born in the image of God as it  said and I know you believe this if  we're born in the image of God then we  were born to create mm-hmm and if every  single human being is born to create  then the question that drives them to  create what well to create a world fit  for God mm-hmm and each of us are called  to do that in one specific way mm-hmm  so effectively you found your calling  leaving the military coming to good  earth planet USA you discovered your  calling and began to be a US Ranger in  the work that  you set out to do mm-hmm but in your  heart in your heart you know you were  born to create you know you were born in  the image of God you know that's what in  fact your work is telling you to do and  that's the great result that you're  setting out to produce absolutely he  wants us to do the best at whatever we  do no matter what we no matter what we  touch we need to have passion for it we  need to do we need to do it our best and  I'll be honest with you what I've seen  people around me what I've seen  successful entrepreneurs what I notice  if somebody gives if somebody shows me  their last 24 hours or a 24 hour period  I can tell you or you can tell if  somebody's gonna be successful based on  where they spend their time they spend  their time in educating themselves  mentally preparing themselves you know  those are the guys that are gonna or  guys and gals that are gonna be  successful the ones that spend their  time wisely like I think it was Arnold  Schwarzenegger said sleep faster you  know I mean he said that he spends like  six six hours of sleeping and if some  people need eight sleep faster so I it's  just like where do you spend your time  if you're not spending your time in a  program or if you're if you're not  actively doing something you need to be  preparing to do something and you know  what this brings me to  I read the e-myth your book after your  your beautiful wife handed it to me at  Board of Advisors I went on my honeymoon  and I brought the book with me and I shouldn't have you know I shouldn't have  read started reading a book because it  led me on my honeymoon to start  developing a new blueprint for the next  three years of filming calm I was I was  doing that on my honeymoon so I don't  think my wife will be watching this I  think what I was working on she knows  now but you know it's it's really I  learned a lot from reading your book  Michael and exactly what you're saying  there there's there's systems that I  didn't think that I didn't think I was  doing the things that I was doing in the  beginning but when I read your book I  realized I was doing those things and I  realized there's more of those things  need to be done in order for us to get  more efficient more SOP  we need to have a product that it that  can be duplicated and can be improved  upon so I just want to say you know that  story as far as reading the book and  then coming up with a new vision or more  precise vision for the team was crucial  and it's gonna be crucial for our next  three years that's wonderful and  understand while you say that it's going  to be crucial for the next three years  understand it will be crucial for the  life of your company absolutely so today  somebody who fires it and then of course  it's up to them  yep absolutely working on your business  is tantamount to working on your life  absolutely effectively Jason you are I'm  Justin I'm sorry you are a born again  entrepreneur working on your life and  you do it persistently oh its  consistency and I enjoy it you gotta  enjoy it  you gotta enjoy the hard road you know  what I mean that the easy road gets hard  and the hard road gets easy  I have tended to my hard pass and I  learned early on that I enjoy the  outcome of the hard pass more than the  outcome of the easy pass but folks on  that as every single one of you to click  on Justin's website Justin will you give  everybody that absolutely is fulfillment  com if and be honest we I'm really  easily easy to reach I enjoy helping  people and talking through strategy on  things there's so many pieces of the  puzzle when it comes to e-commerce so  many pieces that people just don't know  exist out there so it you know I'm my  email address I'll I'll just give it out  I don't know how many listeners are  gonna be listen to this but my email  address is Jay Singletary s ing le ta ry  at fulfillment comm if somebody wants to  chat they've got an idea we'll schedule  some time and you know I'll you can bend  my ear for a little bit and we'll see if  I can help out adjust that's  really really gracious of you I want to  give everybody who's listening to us a  gift and it's my latest book and you can  get it free at free book dot Michael  eager burr dot-com go to free book dot  Michael Gerber dot-com and the name of  that book is making it on your own in  America or wherever you happen to live a  joyous path to radical self-employment  which effectively is what Jason did, Jason I'm sorry Jason my brother's name  Jason - my mom does that all the time so  don't worry about that  Justin has done and is doing and every  single one of you can do it - and it  will then introduce you to radical you  the only entrepreneurial development  school on the planet online for every  single one of you to enter into what we  call the Eightfold Path that's the  process by which you learn what Justin  is practicing every single day of his  life you get to do that too you get to  and hear me it's a five-year school  online for only four hundred and seventy  nine dollars and 40 cents a freaking  year how much does Wharton School of  Business charge right how much does  Harvard charge that's right  yeah seventy thousand dollars a year  that was Stanford charge $125,000 a year. Four hundred seventy nine dollars and  forty cents to provide you with the 40  years of experience I've created working  with over a hundred thousand students of  ours and now it's available to you right  now  just do it! So Justin thank you thank you  thank you very much for joining us. Thank you Michael I  love talking to you and like I said if I  can just comment on that please you need  to be mentally prepared for for this  game and and that round for you  University will do that for you. Thanks  and you know where to reach me that's Michael Gerber at Michael Gerber dot com or Michael at Michael Gerber dot com  but you can find me. Let's find me I'm here love you all. Thank you all, see you again bye-bye.Thank you!

How do you reduce your shipping cost, automate your fulfillment and expand into new markets? It's easy with Fulfillment.com when you partner with  Potomac comm you can leverage our technology and logistics infrastructure so you can focus on your core business. Whether you're a startup or an  established business, you've probably considered handling logistics in-house maybe even tried it. That's okay. A lot of businesses do until they  realize that managing logistics the  right way takes a lot more time and  resources than they anticipated. Think of  it this way just as you're an expert at  what you do, at Fulfillment.com we're experts at worldwide logistics that's  right  worldwide. It works like this, let's say your base of operations is here but you need to ship products quickly and accurately to customers here here here  and even way over here. At Fulfillment.com we have facilities strategically  located near parcel processing hubs throughout North America and  internationally saving you time and money by reducing transit times and  postage costs for your shipments. We keep your products at the facilities you  choose and when an order is placed  Fulfillment.com is ready to pick pack  and ship the order within minutes. Powered by proven technology Fulfillment.com helps you monitor your inventory, choose the most efficient shipping  method, group orders for reducing shipping costs, validate addresses to  improve the customer experience and much much more! Now that's worldwide fulfillment made easy!

Attention ecommerce store owners and advertisers! Are you tired of attending the same boring trade shows that never produced lasting relationships? Are you looking for a break from the computer you're staring at right now? Would you like to shoot an unlimited amount of ammo from some of the coolest guns you could ever imagine? Would you like to shoot ground targets from a helicopter? If you answered yes to any of those questions then stop what you are doing right now and register to attend the third annual ghosts and guns e-tailer appreciation event coming up on October 25th and 26th. Rub elbows and buttstocks with the other top selling ecommerce store owners and hang with the brightest e-commerce minds on the planet. Before we got here at ghosts and guns we had no idea what to expect. I was just happy about the free breakfast! So past that point I was like this is gonna be amazing and it has been a game-changer I mean Brittney how's it been for you? I never thought that I  would get on a helicopter or ever shoot  a gun from a helicopter, so I  survived it was amazing yeah I'm like  ready for another round. It's all-you-can-eat and all you can shoot. See how you stack up against your peers on the sniper range. Or test your skills while hanging out of a helicopter well  engaging targets on the ground, or maybe you might like to shoot at night with  the same night-vision equipment that our  military special ops use. So if this is you then you don't want to miss this  once-in-a-lifetime opportunity to attend  the most unique networking event of all time. Doesn't that sound better than  hanging around some boring hotel all day  and listening to speakers drone on and on. You've worked hard to get to where  you are you would deserve to check off  some bucket list items. So if you're an e-tailer or e-commerce store owner  that's currently selling more than a  hundred physical products per day and  you can prove it, request an RSVP right  now before the last spots are taken by  another lucky chap! Mike Calhoun here  founder and CEO of Board of Advisors  dot-com the world's greatest mastermind  for entrepreneurs and CEOs. The  experience with Mr.Justin Singletary's Ghosts and Guns engagement is  far more than we expected our first time. It's fun, it's results-driven and it's designed to bring the top econ guys and girls together. The innovators  in the industry to converse to  collaborate to bond and just share a  unique experience.  Originally we were pumped just to come  and shoot guns out of a helicopter and I mean who wouldn't be right and we  learned that there was far more  available, lots of options, and a wide variety for everybody really. My favorite personally was the long-distance sniper shoot where I got  to pretend like I was a Mr. Singletary for a moment. The night of  the reception, Justin before the event  was personally connecting us with  relevant meaningful relationships to our  organization which I thought was pretty  special and I I know the complexities of  what it takes to actually do that based  on what we do at Board of Advisors. Plus this is not just a Boy Scout meetup it's  designed for everybody husband's bring  your wives wives bring your husbands. And  if you're looking to bring the team  together and create a tighter bond and a  special experience for your clients or  maybe just have some quality time with  the top ecom guys and girls in the  industry, Justin Singletary's Ghosts and Guns is where it's at . Again my name is Mike Calhoun if you  find yourself showing to Ghosts and  Guns I'd love to meet you just come up introduce yourself and I'll show you around, I'll make you feel like family. Mike Calhoun Board of Advisors dot com. Love to see you there

[Music]  Hey I'm Justin Singletary. Welcome to FDC's ecommerce education vlog. As a young entrepreneur I remember the challenges I faced trying to find mentors and experts to help me wade through the mountains of information about starting an e-commerce business. Sometimes the information I found was good but other times it wasn't so good. There's nothing more frustrating than investing time energy and even money into a fruitless idea. Let's face it, most people who offer business advice don't really care if you succeed or you fail. If they're interested at all they're in it to make a buck and that's all. I believe that it's our responsibility as  influencers to pay it forward. A quote that resonates with me is by Sir Winston Churchill, "We make a living by what we get but we make a life by what we give". Our goal is to encourage and inspire new and determined entrepreneurs to reach their potentials by providing education and insight from top industry influencers. We will be sourcing short three to five minute videos from those who have done the hard work of becoming successful entrepreneurs. Each video will highlight a specific high-impact instructional point that can be implemented by the viewer right away and remember when you're green you grow and when you ripe you rot. This is Justin Singletary signing off. Stay green! [Music]

How do you reduce your shipping costs deliver your products faster and expand into new markets? It's easy with Fulfillment.com. Just like you're the expert at what you do at Fulfillment.com we're experts at high-volume ecommerce fulfillment. Here let me show you! Let's say you're currently shipping from a single location but you need to ship products to customers all over the USA. Did you know that your shipping location can affect the cost and the time it takes your products to be delivered to your customers? What if you were shipping your products from our fulfillment centers that are strategically located to ship your product faster and at a lower transit cost? We've done the math and our clients save as much as 15% on their postage cost and their products are being delivered up to 48 percent faster by using our network of fulfillment centers. This is one of the many ways that Fulfillment.com is empowering smart ecommerce  businesses with the most efficient network of fulfillment centers across the U.S. all managed by our proprietary real-time cloud-based order management system and when you're ready to expand into new markets it's simple with Fulfillment.com. We also have fulfillment centers in Canada, the UK, Europe and even Australia. Now that's worldwide fulfillment made easy. Get started now!

[Music]  Hello and welcome to Fulfillment dot com's educational vlog. My name is Adam Pifko and I'm the Vice President of Strategic Partnerships at DFO Global Performance Commerce. We're one of the world's leading performance  marketing companies, delivering superior ecommerce software marketing and brands to the world. I want to focus this vlog on how to build and scale your brand while maintaining a high level of  marketing compliance it can be done and it's easier than many  people believe it to be. It requires a marathon mindset not just short-lived money. The ability to reduce your exposure to risk via false and misleading claims and the ability to view your  content from your customer's perspective. The not so secret secret is, if you care about your customers and if you make one of your goals to  improve the lives around you, you'll find the results you're looking for. Revenue is critical but we'll explore a bit here today it shouldn't come at the cost of negligent compliance. In simple terms, marketing compliance is the rules and regulations that protect consumers from being lied to or misled or having  their privacy violated. It also governs how consumer data can be  used. There are a few things that harm businesses more than compliance violations, fines and other monetary penalties while  they may be steep  are the least of your worries here it's  the brand equity  and damage that's scarring in an  information rich world like ours it can  happen at lightning speed what's really lost in this scenario is  trust  the goodwill you've built with your customers your potential customers, your  employees, your business partners, your  stakeholders , all of it evaporates instantly it ties  up cash flow, funding, sales, hiring and it's a  difficult situation to recover from. So let's spend a moment on content  itself  content refers to the actual collateral  and tactics used in marketing  namely ads images descriptions  testing and scientific claims urgency  widgets  testimonials terms and conditions  privacy statements  and your website as a whole often  if something in this realm looks or  feels funny  you should ask yourself: can i  substantiate this claim, this future, this feature, this comment or this review depending on what your answer is you  should be prepared to go back to the  drawing board and ask yourself again  at the end of the day if you've made a  great product done the research and  applied critical thinking to your  marketing  there is no need to lie to your  consumers they'll convert good advertising pushes boundaries but  does so responsibly  the most common mistake we make in the  performance marketing industry are  typically related to deceptive  advertising or  inert inauthentic product information  these may include  scarcity claims you've seen those  countdown timers and  limited time tickers these are fine to  use if they're  real and authentic free shipping  promises  these require that customers are  informed of any shipping cost in advance  of making purchases  and that there are no hidden or  disguised fees  product origin and quality if something  is not stainless steel you can't market it as such  in the same realm if it's manufactured  in italy your marketing can't say it was  made in the united states  inauthentic founder or inventor claims  again just  stick with what you can substantiate if  you can prove it and it's real  great it should be good for marketing  testimonials and endorsements  this is a huge one and you see it  misused a lot  this is one many companies just don't  take seriously enough  marketing that gets portrayed is often  not typical experience of a user  testimonials should be comments from  real people  not that hard if you just want to be  compliant  so let's talk about scaling and scaling  while maintaining compliance believe it or not  it's possible  in order to make a lots of sales brands  need brands and products need to be seen  by lots of people this is where ad platforms come into  play and regarding compliance  dfo's chief commercial officer said it  best  so let me just read it traffic and ad  platforms like Google and Facebook have  built their own compliance technology  and hired armies of staff to enforce  their standards  legislation and law making still play a role but they can't keep up due to the  volume and speed at which e-commerce  moves  this is the reason why it's so important  for brands and companies to police  themselves in this area  it's easy to get caught up in the  e-commerce whirlwind especially when  using affiliates to scale  speaking of affiliates they're a great  way to help drive volume to your product  portfolio  and something we use for our own efforts  as well at dfo  there are a number of steps brands can take to ensure compliance with these  independent media buyers  like establishing your kyc or know your  custom know your clients know your  customers guidelines for all new partner  relationships keep in mind those brand  equity issues we talked about earlier  ensure brand guidelines are crystal  clear and disseminated immediately upon  establishing a new relationship  and lastly ensure your company's  internal compliance team is set up to  monitor not only your own marketing  but that of your partners this includes  all marketing assets like  ads pre-sales interstitials checkout  pages and more  we can even take it a step further when  scaling globally  when doing so keep these points in mind  compliance needs to be deeply embraced  both vertically and horizontally across  your organization  if project managers sales people  customer service  and everybody understands what's  appropriate as well as the writers and creatives  you'll be better off and anyone should  be able to  or be enabled to spot and catch  compliance issues  ensure your company and teams are up to date with the latest regulations and  standards  laws and practices change very quickly  and what is mandated by countries that  are not the United States often require jumping over a few hurdles or extra steps. Let's quickly recap the most important  things to remember: marketing compliance is crucial and often has longer lasting equity effects than just fines and penalties. Since content is king make sure it's compliant, avoid common mistakes by ensuring everything you're showing and  saying can be substantiated. Understanding how ad platforms work and  ensure media buying partners have clear  brand guidelines that's huge there are great untapped  markets outside of the United States  but they require know-how and  understanding of domestic regulatory laws and requirements in  order to be successful. That's it DFO is not only an affiliate  network and a performance marketing  agency  but we are an advertiser of our own products and brands too. This puts us in a unique position to  talk shop, share insights, and be helpful team that you can discuss  your challenges with  or bounce ideas off of. I'm personally happy to talk to just about anybody up or down the ecommerce value chain so  please don't hesitate to reach out to me on your preferred medium. Thanks for listening hope this benefits you, your organization and the industry as a  whole. Compliance is not that hard  so gear up for the fight and you'll be and you'll do just fine. Thanks, have a great one. Bye!  [Music]

[Music] Hello there and welcome to Fulfillment.com ecommerce education vlog. My name is AJ Yeager with Praxismetrics.com and I'm going to be your host today. So over the next five minutes I want to  go over what is I believe is to be the number one  mistake that 90 percent of e-commerce  brands are making when they're tracking  their revenue online. I've worked with a lot of brands uh in  the world  over 150 different brands in e-commerce  and their data so I'm coming from a lot of experience here and this continues to come up like 99% of the time. So marketing without data is  like driving with your eyes closed I  hope you agree with me on that  we can't steer the ship if we don't  know our numbers so today I'm going to  go over three things. One is the actual biggest mistake when it comes to tracking e-commerce data . Number two is exactly what utms are and  how they can take your marketing data to  the next level  and how to build a utm link in the most  effective way so you can utilize them in  your business. So one of the biggest mistakes is  assuming that everything is tracking in  your business. Okay what I mean is that all these different applications you're using um are are not tracking exactly what you may need and I mean that by out-of-the-box software limitations. Some of the apps like Shopify what you may be using  are yes tracking certain things  automatically but there are other  softwares out there that are not  tracking the fields that you need  ultimately to answer your business  questions the technology is just not set  up properly. SOPs may not have been followed by your team when setting these up  and getting all the extra custom values filled out and also some of these platforms are lacking uids which are unique identifiers. Email's a  big one, address, phone number you know exact name we need  something to make sure  we tell the whole story of the data and  many of these don't don't tie it together and they don't  work together. Google analytics I mean I  know  many of you probably use it, some of you  may hate it, some of you may love it but it is one of the best free tools out there. It does not come set up the right way, putting code on your website does not  handle everything you need most people  think it's set it and forget it meaning  they they  set it, they install it and they're like oh good i don't have to deal with it. I feel like they never have to  log in there now. I don't recommend  logging in there because it's not  actually a really good dashboard unless  you are trained to use it it does not  work the way  that you want to especially for business  owners and marketing teams it's too  complicated. Now this is all about ROI  I want to make  sure that you can get  ROI  out of this training and what you're  going to, what I'm going to teach you. Now the number one mistake is not properly using organized utms for all of your marketing  efforts online. Okay we've got to be able to prove ROI from all the different channels we're using  and that is super important and this is very very um  detailed and I think many companies get lazy and or don't follow a certain structure. UTMs stand for urchin tracking mechan or module uh I won't go into the history but it's a very simple term, it's a free link that you can create all it is is a parameter it is a encoded  suffix that you append and add to your  url  and it can be quite long and made up of  various various parameters  but basically it's providing very  specific information about where that  link  is coming from and by stringing these  parameters together  you're able to track online marketing  campaigns with a tremendous amount of  detail  and granularity. So uh this is it may seem simple uh you might have heard  about these before but it is literally one of the most powerful ways to track  your marketing  sales and any activity you're doing  online and I highly recommend you listen to this so here's an example my buddy justin  goff is doing a promotion for us  he sent out an email to his list and if  they click  there or where the other red arrow is it  would be  the link was actually this one now it's  long it's ugly but here's what it means  it tells us six different things one the  url  two the source three the medium  for the campaign name five the content  and then last not least the term  now i'm going to break these down for  you real quick url is very simple that's  where you're driving them to usually  going to be your e-commerce  domain campaign source this is where the  clicks are coming from is it a search  engine  is it another specific site is it from  maybe even a newsletter that was sent  out for you  this could be a lot of different things  campaign medium is how the link was  presented to them  uh search end results pay-per-click ad  email  affiliate link whatever that may be this  is a very important part  social media you there's a lot of  different um  ways that you can add in medium but uh  it's really different for each business  campaign name here let me move my my  video up here campaign name is the  marketing campaign that the link belongs  to  traditionally this is done in succession  of campaigns like a black friday  sale campaign content is the specific  part of a marketing campaign  that got them to take action this is  very optional you don't have to use it  but it's good for testing sometimes  ad copy a b split test between emails or  other things campaign term the keyword  used in paper click advertisements that  generate the click  and the substance subsequent visitor or  what specific words were clicked in an  email  this is again optional you can make this  whatever you want to i'll show you how i  did it  next is uh so so basically ours was the  one above is is was justin goff so we  know who it was  he was an affiliate the campaign that he  was specifically sending out that week  and again that was justin goff email  that way we just made sure but this is  very simple because we know the  affiliate and we know what relationship  it is and how he sent it out  now there are different ones he sent and  the campaign term we changed later  to include email one email two email  three email four et cetera  so um the website url is simply the  website we're tracking right  the campaign source examples for you for  to use in the future  are google facebook twitter the  affiliate or affiliate name  being adroll etc you can you can change  that however you want to so these are  examples for source  here's some examples for medium cpc you  know  cost per click email um social post  affiliate referral and you're going to  come up with your own structure i don't  have time to go through all that today  but this is just some quick examples  campaign summer sales social and then  the date  up the specific name of the product or a  promo code  uh also content email subject lines  controller  variation content a content b  for term multiple links inside of an  email different actual number of links  you can put  link number one link number two actual  keywords or other further  things that you could use to describe  what you're doing that marketing  activity  so when you should not use utms let me  move my face again this is not using  what you should not do  never put a utm tag or a campaign  variable on an  internal link you're not doing this on  your website this is all external  outside driving to you  do not use utms when creating internal  links on your own internal website i  just said that  if you start using utms to link to  various parts of your website  you can artificially multiply session  counts this means that you're going to  double up or triple up the traffic  coming through google analytics and you  do not want to corrupt any of your data  we do not want bad data  so to wrap up and give you a few action  steps  the only way you can know the true roi  of your online marketing activities is  by using utms on every single specific  online activity you're doing  it doesn't cost anything it doesn't  matter uh just  it's just a matter of taking the time to  do it so there is a cost internally to  pay somebody to do this but it is so  worth it and you're going to have to  make mistakes along the way  and figure out a system that works for  your company there is a way to go ahead  and  use these you can use track funnels.com  or you can just go create these inside  of google's tool  by itself sit down with your team and  map out  your hierarchy have a whiteboarding  session to get very clear on each of  those six  different uh parameters how you're going  to use it in the future with your  marketing channels  determine a way to stay organized keep  it in a spreadsheet or use something  like trackfunnels.com that we created  for free  or choose one campaign i want you to  just choose one campaign  right now and begin immediately okay  utms can take your marketing to a whole  new level all the channels analytics  tools out there work with utms for the  most part 95 90  of them will pass utms through um and  you can use  utms to have better data in your all of  your marketing campaigns  and you can use this data to track  return on investment for anything and  everything you're doing  i hope you enjoyed today's video if you  have any questions go ahead and let me  know  and i'll go ahead and answer anything in  the comments thank you so much  you

[Music]  Welcome to the FDC education blog. I'm Vinnie Fisher the CEO of Fully Accountable and I want to talk to you  today about you the business leader the  top executive in the company and your  financial fluency. See I am a leader in a  business and I resonate with titles like CEO, founder and I was really and I am  really good at actually growing  enterprises from six to seven to eight  figures. One of problems I always had and half the battle against is giving a  lot of the dollars back. I naturally with  lean towards growing more gross revenue  a marketer and a salesperson it's where  I live probably I lacked just enough  financial fluency to understand the  elements of the business to keep more I  learned one day it's not about how much  you bring at the top it's how much you  keep at the bottom. While that might sound very basic to you I want to help  you with three tips to really improve  your financial fluency as the leader of  the business. One what I would like to talk to you about is this mindset, the  mindset of running your business what it took what it actually takes for  you to go from six figures to seven  figures or two totally different  mindsets they were from seven to eight. The gun-slinging things you do to  get into seven figures are necessary but  those are also the things that are not  going to help you when amateur operation  and grow into an eight-figure business  with better cash flow profit margin and  net asset value. And so first and  foremost your mind has to change, there  are six operational elements then  departments to a company. One of them is  your back-office and when you always  have an attitude of growing the top-line  and not winning on the bottom line the  first issue for me then will be for you  is starting with your mindset. My number  two tip  is there is mature operations in every  company I wrote a book about this call  the CEOs mindset and it's yours if you  want just write us to a we care and  fully accountable and we'll send you a  copy of the book but I care about  mindset so much I made it the first  chapter in the title of the book but  additionally I talked about an  operational mindset to a 7 and 8-figure  leader, how you can run a back office and  run it like a profit Center so that you  can actually win margin will have more  cash flow and actually build your net  worth in your business. And finally my  third tip sits around this idea of  looking to maturity and how you are  taking that profit center to build your  networks. One of the problems we have as  leaders is we start with this mindset of  us, everything that flows through to us,  where we save taxes maximize cash, that  comes to us and we don't really defend  the margin of the company. If we look to  investing in our back office and have  the financial fluency to understand what  key indicators to watch what production  of expertise you want in those areas  you'll start to clearly see where you  will have a problem in the profit of  your company so for example I had a  health supplement company before while we were at the ending stage of  building fully accountable and I found  out that I was making eight percent  profit margin when in reality I should  have been making twenty percent. Well with this idea I started to say oh my  gosh I'm losing twelve percent monthly! So quickly I started having a profit  center mindset. I'll promise you that if  you do that you will build your cash you  will have more margin and you'll build  up your net asset value faster than ever. Reality is it takes these three things  to build your financial fluency and I  started thinking about how to invest in  a back office so that I'm manages from  my 1040 backwards because the real  savings starts with your business and  having the mature act aspect of running  it that way will immediately lead to  doubling your profit margin. Financial  fluency is the key to  leader truly building your network so  those three tips and the gifts along go  with you I'm Vinnie Fischer from Fully Accountable. Hope that option  [Music]

[Music]  Hi welcome to FDC education vlog my name  is Damon Wright, I'm the head of the  advertising an e-commerce practice group  at the law firm of Gordon Ries. You want  to build a company that's gonna be  around for a long time that you also can  enjoy. You can enjoy your success, you can  sleep better at night, your employees can  feel better because they know their jobs  are secure. So to that end it's important  to protect yourself from forces that can  be disruptive to your business so I want  to talk about some simple, easy things  you can do to accomplish that. First let  me talk about the Federal Trade  Commission and how to prevent getting in  trouble with the Federal Trade  Commission. The FTC is enforcing a law  very aggressively called rasca, ROSC, a it applies to businesses that sell products  and services on a subscription billing  model so it could be subscription boxes,  it could be flowers, it could be health  and beauty dietary supplements, informational products. The FTC goes  after companies that violate rasca with  a vengeance. They will have receivers, appointed temporary restraining orders  entered freeze assets it's not much fun. It's much more fun as a lawyer to help  companies avoid all that in the first  place and it's really easy to do. rasca  requires three things. So imagine your  checkout page first thing is on the  checkout page you need to have clear and  conspicuous disclosure of the billing  terms and cancellation terms. How much  are people going to pay each month? And  then the second is you need to make sure  the consumer is agreeing to those terms, they've elected to subscribe as opposed  to buying the astrayed sale. So if you're  selling a product via straight sale or  there's a subscribe and save option the  consumer can check one box where they  can check another box  they've thereby agreed that they want to  subscribe. And the third thing Russell  requires that there be is that there'd  be an easy way to cancel. That people can  send an email to cancel or they can call  a toll-free number. If they're calling in, they don't have to wait I'll hold for a  long time. So if you comply with rosca if  you don't have deceptive advertising  like fake testimonials and of course if  you keep consumer complaints low it's  very likely you'll never hear from the  FTC. Let me talk about another force that  could really be bad for your business  and that is consumer class-action  lawyers  and serial plaintiffs. There are  folks that spend their waking hours  surfing the internet trying to find  companies that are selling products that  don't have some magic language on their  site because those are companies that  are really vulnerable. You don't wanna be  one of those. The magic language really  easy again on your checkout page I agree  to terms of sale hyperlink and the terms  of sale of course are a contract by  checking the box the consumers agreeing  to the contract and in that contract in  the terms of sale two key provisions  class action waiver language and  mandatory arbitration language. This  means that the consumers are knowing that  if they want to see you they can't do it  in court, they can't bring a class  action it has to be a single claimant  arbitration. If you had this on your  website it's very likely that you will  never face a class action or if you do  you'll quickly be able to get the case  kicked in favor of a single person  arbitration. In five minutes of fixing  this site here your site to add this you  can literally have saved yourself  millions of dollars so I can't emphasize  enough how important that is. Last thing  that could be really disruptive to your  business is when you have a dispute with  another business. Maybe it's a service  provider or maybe either some type of  revenue sharing agreement you have. You  need to have clarity in your contracts . You know Pennywise pound-foolish made  sense 200 years ago it's still true  today  make sure your contracts are tight and  make sure you're protected  focus on these types of provisions  representations and warranties. You want  the other side to make representations  and warranties to you, for instance they  will comply with advertising law and  other applicable law limitations of  liability you want to make sure that  your liability is limited the other side  not so much you want to be able to get  full relief from them if you have to sue  them and then indemnity patient if they  do something that causes you harm you  get sued because of social media that  you have the ability to go to them and  say you have to pay my damages again. Having a sharp clear contract will  prevent confusion disruption and  disputes down the road and you know  actually save you a lot of money in  attorneys fees so with that you'll be on  your way to having a stronger brand, becoming more valuable, having a place  that your company's employees again feel  secure working that and again enjoying  your success and sleeping better at  night. It's a pleasure to talk with you  Thank you very much take  [Music]  you

[Music]  Welcome to FDC's ecom educational vlog. My name is John Maddox I'm the marketing  director here at Engine Commerce. If you're like me you consume a mountain of  content on the latest strategies, tips  and tactics that you can use in 2018 to  grow and scale your store. There's a lot  of really sexy things that are tossed  around influencer marketing Facebook Ads  Google arbitrage all of these things but  what I want to share with you today are two really unsexy pillars of e-commerce  marketing that are staples that the  largest brands in the world use to  continue to scale and grow their  revenues year every year. Those two  tactics are abandoned cart flows as well  as basic behavioral cascades. A recent  study by Omni sense shows that targeted  abandoned cart emails are opened 20% more  than any other type of email, not only  that but they convert at 5% making them the best type of email you can send  within your cascade. Let's say that you  had a thousand abandoned carts a day, now sending these automated flows if you  were able to bring back 5% of those  abandoned carts at an average order  value of about $80 that equals out to a $4,000 increase per day in revenue. To get you started I want to share with you  one of our most successful cart  abandonment flows and what that looks  like broken out into days. Now the first  day that they abandon that cart you're  gonna wait two to four hours and then  you're gonna send them an email  reminding them of what they left with  beautiful imagery and persuasive copy  asking them to come back and you've  saved that cart just for them. A day  later you might add in other products,  other curated sets things of that nature  to increase the average order value as  well as show the different styles and  how it would look on them if they  purchased it that day. On day three we  want to help them really pull out that  credit card by offering either free  shipping or a percentage off if they go  ahead and purchase it in the next 24  hours and then if they haven't purchased  from there we're gonna put them on that  behavioral email cascade based on the  creative and based on the products that  they looked at and we're going to  nurture them throughout that sequence  and then rotate them into our daily  newsletter. If you're looking for more  sequences you're looking for some  inspiration on this I highly encourage  you to look at your favorite brands  whatever they be. Barkbox is a great  example, go through their email lists abandoned  cart and see how they retarget you over  the next week, take that, model it for  your own store and implement those  changes. [Music]

[Music]  Hi welcome to the FDC ecomm education online. I'm Joe Burton CEO and founder of our lay marketplace and today we're  going to talk about the top three reason  you're hoping to be buying native  marketing. First and foremost what is native marketing? lead up marketing you  probably see it every single day of your  life is content built right into news  articles and pages on major news sites  that's meant to look and feel like it's  part of the actual news site when I'll  have to ally it's actually an  advertisement. Normally is a small  headline with a graphic and image or a  video that directly leads to a third  party web page major companies doing  this today are companies like tabbouleh. I'll brain you know I would jam and a handful of others so but top three  reason is this is beneficial for your  business. Reason number one it allows you  to directly tell the story that you want  to consumers to understand about your  product or service and here's what I  mean by that let's say you've got a  certain health product of item and it's  got a certain aspect and a helps out in  your daily life that gives you more  energy or it helps with anti-aging  fatigue or it helps with you know hair  loss or something along those lines  you can write a content piece that you  would actually control the content for  that tells that story exactly how you  want it to be told. that's extremely  powerful for obviously potential  customers here's the example I always  used for new clients Anderson windows is  a big window retailer in the u.s. they  can run a simple banner ad on a page and  says Andersen windows you know click  here for more details right but probably  get some leads that way and that's  phenomenal  however they can write a content piece  about like Anderson Windows can use  the cause of eating your own like 15%  and also raise develop your home by 25%  and here's the reasons why then they can  take that article directly link it to  their lead form and drive a much more  targeted user that way and it's hugely  powerful and hugely beneficial and so  you can't do with search or Facebook and  their kind of marketing out there. Reason number two that this is probably  the coolest thing about it you can  actually customize exactly where you  want your ads to show up so you can hand  pick sites that meet your target  demographics and only serve your ads on sites that meet those target  demographics so if you know your  audience skews 50 plus you can handpick  sites and audiences that show up on  sites there are 50 plus maybe that's a  long time maybe that's not enough Sun  com maybe that's the smaller sites that  you know you know where it's gonna fit  for you and get hugely powerful and a  great marketing tactic you can use to  make sure you're spending your dollars  is about official as possible. Reason number three it's a great alternative to  Facebook and Google owned any marketing  plan probably has Facebook and Google  and in some capacity at this point in  time however you can't rely solely on  Facebook and Google for every dollar you  want to spend online Facebook and Google  are constantly changing their rules and  regulations if they're constantly  updating their policies and if you're  putting all of your eggs in one basket  at some point in time it's going to be  an issue for them. I can almost guarantee  it's going to happen so maybe there was  a great way to diversify your portfolio  a little bit and offer massive scale  that you simply cannot get install their  news channels it's greatly beneficial  for clients looking for even small  campaigns but also in a large scale so  that's the top three reasons I think you  coming to you by native marketing. Any  questions or comments feel free to reach  out to our marketplace. Thanks!  [Music]

[Music] Welcome to FDC's Ecomm education block my name is Chad Bacchanal and I'm the Director of an alert set why might CRM today I want to share with you som thoughts on a topic that is often  controversial in our industry. It's one  of those topics that I know some of you  will agree with me on and some of you  will discourage rarely do I find a consensus agreement on this topic but  the hope is that when the video is over  you'll have a stronger understanding of  the subject. What is this controversial  subject? How to calculate customer lock  on value. I'll cover three methods  including the one that we found to be  the most accurate and recommend for our  clients. Why is this controversial? Well  first there are many ways to calculate  CLTV and the results you get can vary  dramatically with each method. Second no  business is the same, this obviously  complicates things when we're trying to  use a single measurement to evaluate  businesses with widely variant  attributes. With that let's jump into the topic: there are three different popular methods for calculating CLTV. Method one is the method we use to calculate CLTV  outline and is widely used by  businesses that have high customer  turnover or churn. This method leverages  gross revenue and cogs to determine  gross profit and divides that by the  unique customers. A unique customer is  most often identified by a unique email  address. For example if I have 1 million dollars  in gross revenue and [ __ ] of $40,000  returning a gross profit of nine hundred  and sixty thousand dollars. I have eight  thousand unique customers and therefore  the CLTV is a hundred and twenty dollars. It's a pretty straightforward  calculation but can be criticized for  simplicity. Method two has been around a  long time  and it's used quite a bit with several  industries but it's not widely accepted  by the subscription industry because of  its reliance on churn ratio. Churn ratio is a useful measurement but the common argument is that churn ratio has no  place in the CLTV calculation because it  adds in variability to a measurement and  ultimately muddies up the CLTV  calculation. This method uses the returning average  order or our AO / the turn ratio. For example let's say your RAO is $80  and your truth is 40%, this method is  going to calculate your CLTV to be $200. So this method is also very  straightforward but like method 1 it  also is often criticized for being too  simplistic. Method 3 is very popular it  is widely used across many different  industries but it's really meant for  companies that are cross them throughout  the customer lifecycle. Let's run through  this calculation once again we start  with our AO multiply gross margin with  an $80 our AO and a gross margin to 40%  we get a net REO of $48 then we consider  a 40% churn in a discount rate of 0%  this method leverages growth rate to  arrive at the same $120 of method wah so  then we are comparing apples to apples  as much as possible across all three  methods. Growth rate refers to the  customers growth rate during the  lifetime as a customer. If you're growing  a customer's value over time this is an  important number inside of the CLTV calculation the criticism of this method  is that it is too complex and it  leverages growth rate which is  speculative it can water down the CL TV  calculation. Now that we've reviewed all  three methods let's talk about why we use method 1 at Lime Light and why we think this is the right approach for  advertisers and subscription businesses. Method 1 is straightforward and while it  can be criticized for its simplicity it  gets praised for hosts customer lifetime analysis, accuracy mean that when we  analyze customers after that they have  cancelled the calculation often proves  to be more accurate we have analysed our  entire global transaction database  millions of  as actions over more than 10 years and  we still have found method one to be the  most accurate method for calculating CLTV. My goal and my life's goal is to stay on top of the industry and provide advertisers and e-commerce merchants the best analytics and revenue maximization tools for their businesses. My priority  is to stay up-to-date on the best  metrics and calculations specifically  for CLTV. I'm always looking for various  CL TV calculations and analyzing and  considering their merit for Limelight's clients so don't be surprised if in the  future we offer multiple methods to  calculate CL TV keeping a handle on all  the data and metrics of your business is  complex. Leveraging is sophisticated and  intelligent but relevant analytics is  how you can not only compete but scale. If you watch this video to this point you've been bitten by the bug and are most likely a data junkie like me. This curiosity is are you all what do you  think will happen if you can't get a  quick handle on where your business is  at at a moment's notice. I've been there  and it's scary it's a very scary thought that's where a solid analytics package comes in. Whether you are using the  solution that we developed at limelight  or you have your own homegrown bi  solution stay curious  and continue to fight the good fight my  goal and Limelight's goal is to equip  our clients with the best features  integrations and revenue maximization  tools and of course analytics to not  only stay on top of the industry but to  help you succeed that's why we continue  to work hard to build a flexible and  reliable CRM solution so you have all of  the information you need to make the  right decisions for your business. I'm Chad Bucknam, Director of Analytics at  one I wish you the best of luck growing  your business and achieving your dreams  [Music]

[Music]  Hey welcome to fulfillment dot coms online educational vlog my name is Jay Mack I'm the president of Six Division. We are a  marketing automation company that helps entrepreneurs and their teams get more out of their market automation to create more predictable revenue in their  business. I want to talk to you today about the top three mistakes that entrepreneurs make with marketing automation. The first one is the word marketing. The second one is the word automation, and the third one is blimp lamentation which I'll talk to you more  about in a moment. So what's the problem with marketing, when it comes to marketing automation most people assume that market animation is solely for marketing and they think of things like funnels and marketing campaigns and ad spend and lead acquisition and marketing automation is much much more than that marketing automation is a different way to think about ultimately your client  journey which I'll talk more about in a minute. The second thing is the word automation so a lot of people assume that because automation is in the word marketing automation they think that it's set it and forget it and that it is building a machine that is gonna run itself in perpetuity without any maintenance and so forth and a lot of times that can take the human element out of it as well and the benefit of marketing automation is to automate the mundane things it's to automate the experience that you want your clients to have so that they have a consistent experience and they've got the experience that you actually have design essentially you're creating the best day your sales rep or the best day that's your marketer or the best day that you can create for your clients you're repeating that over and over and over again so when you automate those mundane things it leaves space in margin for you  to create very personal experiences for your clients so rather than automating  everything you can actually automate somebody to remind some of your company to do something personal like a handwritten note or send a t-shirt or whatever that is. So automation is what creates space for personalization that's actually more meaningful and it'll be able to leave a lasting impression for your clients and so forth and the third thing is this word we called blimp lamentation which is the blend of blueprinting and implementing  at the same time imagine a team of contractors trying to build a home and everybody showed up at once with no blueprint and the concrete  guys are trying to lay concrete and the plumbers are trying to do the plumbing and the drywalled and framer guys are trying to do their thing and so forth you would end up with a mess in an unstable house and something that wouldn't be very good and most people start their market automation by getting into a tool get into their campaign builder of whatever that is and they start trying to design while they're actually implementing and they end up  with a mess. They end up with a lack of visibility and lack of reporting they end up with unstable campaigns that create an unpredictable and often under lightful customer or lead experience for  people so we want to plan first and then blueprint so the solution to all this is having a clear plan creating a strategic  plan of what you're trying to do so you  know where you're going secondly its to  get really clear on what the journey of  your leads prospects and clients are by mapping that out before you start to blue in blueprint and then implement and to do that this is I think the the  secret sauce pro tip here is to do that from the perspective of your clients marketing automation is about creating a journey and journeys are ultimate about  experience which is getting them to know the things they need to know to believe what they need to believe to take the action that you want them to take and so you create that language and you create that journey to be as effortless and seamless as possible so that they have a great experience to do what you need  them to do and tell their friends and keep coming back for more. So hope that's helpful if we can ever help you at Six Division please reach out to us and let us know how we can help you with your marketing automation in your company, to grow your sales, to save you time, and  amaze your clients. Good luck!  [Music]

[Music]  It's Tanner Larsen, I am the CEO of Build Gross Scale and this video is the first in a vlog series of videos that I'll be  doing for all you awesome peeps over at  fulfillment dot com. Now I've got a ton of  cool training and education and you know  tips and tricks and all kinds of stuff  to share with you guys but this video is going to be kind of an intro, a quick who  are we, why should we listen to you and  maybe if you should listen to me kind of thing. First okay so while bragging about  how awesome we are and how cool we are  over at BGS and how just amazing we are. I promise to also share some pretty cool tips and tricks along the way that will make this video valuable for you and  make sure you get something cool out of  it. All right? Now again, my name is Tanner Larsen I'm the CEO of Build Gross Scale and I've been doing direct response style, ecommerce stores, funnels things like that since early 2001. Ok? I'm basically a dinosaur in the world of online marketing and e-commerce. There's you know very few people out there that are but have been doing it longer than I have and this kind of stuff and that makes me an old man right? But at the same time I also learned a few things I learned all the crazy stuff not to do I did everything wrong but along the way I  also learned a few things that worked  really really well alright and I also  wrote a book. I wrote the e-commerce evolved, this has basically become the Bible of e-commerce books out there. I wrote this in 2016 and it still is as true now as it was then. We've also learned  some really cool stuff since then but  this book is awesome. So if you need a  way to put yourself to sleep at night,  I highly recommend you read it or get it  becasue it'll definitely put you to sleep  and then if it doesn't you can always  you know use it as a doorstop or  something to whack you on the side of  the head and to really knock yourself  out. Alright now with that book okay that kind of set the stage for what we do at Build Gross Scale. Now what do we do exactly all right well we do this thing  called data-driven ecommerce. Okay now that doesn't really mean much. We're a data-driven optimization company that  really doesn't mean much okay but what  we do is we focus on taking stores that are good and making them great. We can  start with stores that are a little bit  less but are real you know special zone  is taken a good store and scaling them  to be great . Okay now the way we do that is by making data backed decisions okay so we analyze  and interpret all the data that these  stores have most of these stores don't  even realize they have this data or how to use it they may collect it but they  don't know what to do with it. Right well  that's where we come in we make sure  they're collecting it the right way that  the data is accurate and then we make  all kinds of data back decisions using  that data okay now to do this it's not just me it's not just my partner Matt we  actually have 12 full-time revenue optimization experts that we're all internally trained by us that do nothing but analyze data all day long make  interpretations run split tests on all these different sites okay we also have 18 full-time developers a combination of front-end back in you know GA and all  these other different kinds of developers that we have in programmers that but combined with our staff  their entire job is to work across a  network of 12 sites running split tests and crazy tests like page layouts and  functionality user testing all this  different stuff all to basically help us  dial into these stores and which we have basically a network of over two dozen  eight-figure almost one almost nine  figure stores that are all you know  leveraging our team to manage their data  figure out the optimizations using that  data interpret the data and then create  wins and stuff along the way now as a  result of that you know we have roughly  a thousand man-hours a week okay a  thousand man-hours a week of nothing but  revenue optimization data interpretation  to make data back decisions the amount  of data that we collect off of our  stores in one week is more accurate and  usable data than a normal store will  probably ever accumulated in a lifetime  and even if they did accumulate it most  of them wouldn't know what to do with it all right now the result of this is that  we've kind of become men by we I mean  Bill Gross scale has become the  800-pound gorilla in the e-commerce optimization space and we work with some  of the biggest clients in the world  including Guffey ranker Men's Health, Discovery Channel, Scientific American, Wild Turkey whiskey and more. Okay a lot  of these bigger brands we look with the  smaller brands too but the big guys come  to us as well because we're really the  only ones who are any good at this okay  and really the only ones doing it right  now the secret sauce that we have that  bgs so special and all of our ro spend  all the time doing is a process that we  developed called revenue optimization  now when I say revenue optimization what  people actually hear and what they think  about is conversion rate optimization  all right now conversion rate  optimization while similar tends to  really focus on like the name says the  conversion rate okay  and now conversion rates they're  important but it's not a real truly  telling metric and when you focus on CRO  and the conversion rate becomes the  all-important metric that you're trying  to optimize for you get this kind of  tunnel vision and you don't see anything  outside of this tunnel. Okay but it's  everything out here that's where the  magic happens. Okay this is where all the  really important stuff happens in a  business it's outside of that tunnel  vision  so revenue optimization is a systematic  process for optimizing the entire  customer journey. Okay they land on the site, they browse the site, they make the sale and then they continue on into the back end. Okay right we optimize the  entire process from start to finish, end  to end okay and it's all about: presenting the right information to the user at the right time and only the right information okay because too often people focus on what they think is delivering all the information or the right information but it's actually the wrong information and they presented at the wrong time which creates roadblocks. Which creates disconnects and anytime there's a disconnect or a roadblock in a site or the buying journey you create exit points where people bounce or leave and you know just disappear from your  site so our job as revenue optimization experts is to smooth that road out so  it's a nice smooth racetrack and allows  your business to pick up speed and grow crazy fast right. So why is revenue optimization magic? I thought I told you how. It's our process we coined the term  all that stuff but why does it really matter? Okay well the best way I can describe it is to talk about something  completely unrelated. Okay so this author Gary Keller he wrote a book called The One Thing. He's one of my favorite authors I'd specifically love this book the one thing now the book really is just about the simple truth behind extraordinary results okay and how everything in life really falls under  there's these principles okay and it  boils the book itself in he and Gary specifically boils this book down to  what's the one thing that you can do  such that by doing it everything else in your life or around that result becomes  easier okay so what's the one thing you can focus on that makes everything else  easier now in fitness and health people  go to the gym they work out they diet  they or they try to die they do fad  diets they buy pills they do all this  thing but they really focus on even they  focus on new workout clothes or the  newest workout routine and cardio  interval training all these things right  but when it comes to health and fitness  the one thing that makes everything else  better and creates that chain reaction  of Awesomeness is diet but nobody wants  to focus on diet because diet is hard  now an e-commerce revenue optimization  is the one thing everything your traffic  your sales your retention supply chains  growth and scale all of it becomes  easier when you focus on just revenue optimization people go oh I got a  traffic problem I just need more traffic  no you have a revenue optimization  problem because you can't afford to buy all the traffic that's already out there  okay traffic is not your problem the  problems on your site okay what happens  after the click so an example all right  we see thousands and thousands and  thousands of brands and different  ecommerce stores every single year on  all kinds of platforms they're not all  Shopify just all over the place now  everyone like I said thinks they have a  traffic problem if I could just get more  traffic if I could just get my ads perform better everything would be  better okay but the reality of that is  you're probably already better at  traffic generation then you need to be because you're working with a broken  behind process that may is not optimized  and if you're able to get that to work  with the traffic you're already doing  you're way better at traffic than you  truly need to be there is an infinite  amount of traffic out there but trying  to hyper optimize or over optimize almost like micro manage your traffic is  what you're trying to do okay and that's  not helping alright because the problem  isn't getting the click you can get the  click the problem is converting that  click into a sale that's where your  problem is your problem is in the buyers  journey what happens after the click  once they land on your site to the time  they leave your site that's where you're  failing okay  the real issue is that what needs to be  focused on is not traffic if you focus  on everything that happens after the  click first traffic becomes easy it's a  non-issue you can buy all the traffic  that you want if you focus on after my  optimizing what happens after the click  first let me give you a visual to drive  this home ok this is I always do better  with visuals so think of your e-commerce  business as a bucket okay so in this  metal bucket right here now think of the  traffic that that comes into your bucket  as water so we're filling up our we got  our bucket here we're filling up our  bucket with water coming out of the hose  right so all the traffic that you're saying your site's coming out of this  hose into the bucket now the water that  stays inside the bucket those are your  sales the water that falls out that's your lost sales okay now in a  perfect world we turn on the hose keep  opening it up and the bucket fills up we  just keep pouring more water into it and hopefully we can just keep getting a  bigger bucket right it's not how the  world works right it's not reality in  the real world the way reality works is  that your bucket your business is full  of holes it's like Swiss cheese  all right holes of things are that like  bounce rate browse abandoned scarred abandonment issues browser segments  underperforming pages tech stack issues  lack of clarity and about a dozen other  issues okay every single leak reduces  the amount of water that stays in your  bucket right you got a bucket and you  poke all these holes in it okay you're  still pouring traffic into it but as  you're pouring traffic into it all this  water it lost sales is pouring out of  the bucket and the sales the one that  stays in the bucket keeps dropping. Okay, so what most people do instead of fixing the bucket and sealing all the leaks, they don't do that right you don't do  that what you do instead of fixing it is you try to turn up the flow. Okay let's switch from a garden hose to a fire hose let's turn up the traffic thinking that  it will fill up the bucket faster then  your bucket can leak okay and you just  get more sales that'll solve it I'll just get more traffic well the problem  is that's not how it works it's the  opposite that occurs okay just like in  the real world when you have a hole in something or erosion happens things like  that right the more force more pressure  the more water you put into the bucket  the holes just get bigger the more traffic you get to your store  the bigger the leaks get and the more  money you ultimately lose whereas with revenue optimization you actually will stop those leaks you fix those leaks so  that your bucket now they're never gonna  be a perfect bucket but the idea is to  patch it as much as much as possible and  seal it up so that you keep more sales  and lose less right so if you focus  we're on revenue optimization well that  stops the leak so you focus on patching  those leaks so more sales say in the  bucket right beat that dead horse enough  right okay  now the magic of doing this is without  spending any more money on traffic than  you already do your and your ads burn  stays the same but you will make  exponentially more money simply by  focusing on revenue optimization and patching the leaks that means more money  from the exact same traffic you're  already paying for okay no increase in  ad spend now most of our clients honestly they double or triple their revenue within 90 days of switching  their focus from this tunnel vision or  this I got to get more traffic focus to just revenue optimization so double or triple their revenue within 90 days from  just switching into the focus making the  one thing they focus on revenue optimization and that's all without  massively scaling their ad spend. All right now to wrap this up I don't want  to keep make this video any longer than  it needs to be right. The secret behind  being able to scale a business is  maximizing revenue so that you have the  cash on hand to scale now we've all  heard the same right, he who could spend the most to acquire a customer wins right if you can outspend your competitor doesn't mean you have to but  the ability to means you can go out  there and buy more traffic that other  people can't afford because your site  your store is optimized. All right it's a hundred percent true this is not true no fluff but the way to do that two way to  be able to actually afford that more  expensive traffic is by using revenue optimization to first stop your business from losing and bleeding money. Alright  so I encourage you take a step back  start looking for areas in your business where you're currently leaking instead of looking for ways to keep bumping up ad spend. Fix the leaks first  the ad spend will take care of itself I  promise you that. Now guys I've got a lot  more training promised and prepared for  you guys we've got a whole bunch of  videos I'm gonna make for you, Justin and I've been talking we know what we're  gonna map out for you guys but this was  just a real quick intro to get things  going. The new videos for you guys are  gonna help you implement revenue  optimization in your business but for  now let's wrap this intro up I hope you enjoyed this little video my name is  Tanner Larsen I really enjoyed talking  to you today and I'll see you in the  next video!  [Music]

[Music] Welcome to FDCs econ vlog my name is  Chris Hibbs and I'm one of the Head Accountants at Easier Account. I'm here to share with you my experience on accounting of bookkeeping in the e-commerce industry to help you learn  more so that you can earn more. Some of  the most common deductions for  e-commerce business are banking and merchant fees, home office, subscription cost, shipping costs, a good soul expose, the list goes on and on. Using a cloud-based accounting software makes it easier to track these expenses so that you can maximize your deductions at your end people who start an  e-commerce business usually don't love  accounting but have the desire to make  additional income or to replace their  full-time job. The number one problem  that I have seen in e-commerce companies  is that they don't know where their  books are at on a monthly basis using a cloud-based accounting software is a  great way to allow you to know how your  business is doing throughout the year  and streamline your account one of the most user-friendly softwares that we  have found as a company called 0x e ro  there are others such as wave or QuickBooks Online also GoDaddy  as bookkeeping software available all of  these are solutions to keep you in a  great position to be able to file taxes  on time and claim all the deductions that you can all of these solutions can  most major bank accounts credit card  companies and PayPal. One of the reasons  that 0 is our preference is because it  allows you to connect to your accounting  solution with the other systems you are  currently using such as your CRM, inventory, point-of-sale, shopping cart, invoices, billing and so much more. Monthly bookkeeping is more important  than you may think because it allows you  to know your numbers. Being able to make an informed decision is paramount to running a business. Jeff Bezos certainly  doesn't run Amazon without having a good  grasp of where the financials are. If you  want to achieve success knowing your  numbers is the first step  bottom line to be able to reach your  goals and to pay the least amount of  taxes you have to know where you  currently are, track progress, identify  problems and make adjustments so that  you can adapt and plan throughout the year. We wish you the best of luck on all  your ventures. This is Chris Hibbs signing off staggering  [Music]

[Music]  Hello and welcome to FDC's ecommerce education vlog my name is Justin Christensen the co-founder and president  of Convergent Fanatics and the number  one best-selling author of Conversion  Fanatic: How to double your customer  sales and profits with a be testing. And today we are going to discuss the  benefits of conversion rate optimization so in my 15 year career in digital  marketing the only thing that I have  really found to help companies get and  keep a competitive advantage is  conversion optimization and the only  thing that I see in the marketplace is  everybody screams that you need to just  get more eyeballs. You need to get more  traffic you know traffic is a sexier topic than getting more out of your  traffic through optimization. Now the benefits of optimization are more than  just improving your conversion rate. You can some of the byproducts of that are reduction in your cost per acquisition, making traffic and your paid advertising  spend more effective you can get  increases in average order value you're  gonna lead to happier customers, less  refunds, less chargebacks, and better  engagement overall on your site. Now what  we look for in conversion optimization  is really how your visitors interact  with your brand and your marketing  message so we're gonna go in and measure  what elements on every step of the process hold the most weight, you know? What button colors, what headlines, what  layout, what images, what structure number  of steps in the checkout process, the  number of cross sell items, how you cross  sell items ,abandoned cart issues, all of  these things can be addressed with  optimization instead of just pouring  more ad dollars on it. Imagine if you  were spending twenty thousand dollars a  month on advertising or  and you got say a 1 percent conversion  rate. But what happens if you increase  that to a 1.1 percent conversion rate on  the same exact advertising dollars but  your cost per acquisition goes down by  10 percent and your average order value  goes up by 15 percent . How much more benefit to your business  will that have? How much bigger of an impact will it  have for your business? You know you can  spend more to acquire customers you can  spend more on traffic it becomes easier to scale your marketing campaigns versus  just pouring more ad dollars on it. You  know a good example of this was a  company that grew very well recently and we took their conversion rate initially  from 2% to 3% but then they turned on  70% more traffic and it reduced their  conversion rate back down to about 2.1 percent but they had 70 percent more  traffic converting at a higher rate than  what they were initially and that  resulted in helping the company grow  over 300% in revenue over the course of  the year and compounding conversions  takes effect in that way. Perry Marshall  the great author of you know many great  books including the definitive guide to  Google AdWords and the 80/20 rule of  marketing, he states that optimization is  the only true way to get exponential  growth and we've seen it by helping over  80 companies over the last four years  improve their marketing results so if  you have an e-commerce company and an  e-commerce store and you want to  exponentially increase your results, you  need to ploy the need to deploy  effective conversion rate optimisation  practices. Don't let a day go by that  you're not actively testing something to  learn and we're not just testing random  things here either we're actually going  out to be strategic and we're trying to  find out the answer to the question, why? Why are we testing those certain things  instead of oh yeah a green button  converts better than an orange button, but why is that does it have better  contrast to the remaining color of the  pages? Does it help lead the visitors  down that path of least resistance to  the end goal that you want achieved? Does  it lead to better engagement? And you  want to figure out what those  bottlenecks are and then test every  possible combination and element to  better understand your visitors as a  result your traffic is going to become  more effective your customers are going  to spend more with you they're gonna be  happier they're gonna convert at a  higher rate you're gonna make more money  and it'll lead to exponential growth in  your business so don't let a day go by  that you're not actively testing and  figuring out and answering that question  why it's the only way to get and keep a  competitive advantage in today's noisy  digital world so again this is Justin  Christensen the co-founder and president  of Conversion Fanatics and you are watching FDCs ecommerce education vlog we'll talk to you again on another  video. Hope you enjoyed it, thanks! [Music]

[Music]  Welcome to FDC's ecom education vlog. My name is Mike Fleming and I am the founder of Michael J Fleming &  Associates. We also are known as sales  tax and more and what I'd like to share  with you today are some sales tax basics  and why the most recent Supreme Court  case this South Dakota verse Wayfair that was decided on Thursday June 21st. Why it has such an impact not only on  the sales tax world but for e-commerce sellers as well I'm going to use a term called Nexus you may have heard of this before and when we use this term we simply mean some sort of link or connection with the state and it's the linker connection that has to be present  before state can require you to  collected sales tax or pay its income taxes and for the last 50 years when we're talking about sales tax there's  got to be some sort of physical  component to this linker connection so we've disagreed as to what exactly a physical component is but you know  people have been protected sellers have  been protected that a state just can't  go out and say okay you know you need to  collect our sales tax because of this. There's had to be that physical  component of this linker connection now  this case overturned national Bella's Hess which is a 1967 case that  introduced the concept of physical  presence and then quill in 1992  reaffirmed the need for physical  presence you know this court didn't  overturn just overturn those two cases I  mean they eviscerated the whole concept  of physical presence they said that the  court should have never introduced it. It's an artificial construct it's it's a  it actually creates problems rather than solves problems so the court erred when introducing it now what this opens up  the way for is what we call an economic  Nexus in other word you can have a link with a state now just by making sales into it you know and that is an absolute  nightmare  you could now have a responsibility to potentially collect tax in all 45 states that charge a sales tax plus Washington DC the state of South Dakota which was  you know going after wayfarer and utilizing this economic Nexus they had a  threshold of a hundred thousand dollars  or two hundred trees actions now a  hundred thousand dollars of sales in South Dakota that's a lot of money but  200 transactions that that could be a  very small amount of money let's say  you're selling $5 items that's only a thousand dollars so you know this can. You can see how this could get very  disturbing  now some people out there are saying you  know the Supreme Court is going to step  in unfortunately we don't have time to  go into all the reasons why I don't  believe this is going to happen it may  happen but I just think the deck is  stacked against ecommerce sellers and we  will not get any movement from Congress  or at least any movement that's going to appreciably help ecommerce sellers. We  can you know for the Amazon sellers that  can wait for Amazon but that's not going  to happen overnight I think that that's  a three to five year process for again a  number of different reasons we can go  into when we have more time. At this  point there really aren't any good  solutions so I think we have to start resigning ourselves that sales tax is  going to be a bigger part of our lives  and that we need to start planning and  putting it into our budgets and into our  business models one of the first things  that you want to do right now is  evaluate your sales by state. Second thing you want to do is start  counting the number of transactions that  you have and then the third thing is  look at those states out there that  already have thresholds in place. By the way there's only about 23 states that we need to look at right now pretty much all the states are going to start  implementing this but it's going to take  them you know some of them maybe 30 days  but some of them may be a good 12 - 14  months. So this is going to be constantly  evolving over time it's nothing to panic  about there are ways forward we got to  use common sense when we're looking at  this in the case I mentioned earlier if  you're 200 transactions only equals a  thousand dollars you know who cares what  the state says if it doesn't make good  business sense than why do it. We have to  use common sense when we're doing this. However I think the states are going to  be very aggressive enforcing not only  this but all the other types of neck is  Nexus that are still out there and if  your sales are material in any state  your exposure is material then I suggest  you take some action and start  protecting yourself. Thanks very much I  appreciate your time and look forward to  sharing again soon.  [Music]

[Music]  What I'd like to share with you today, what fulfillment dot com asked me to come and  share with you today are two  revolutionary things that can change your business instantaneously and put  more money in your bottom line and  that's what I want to do with you I want  to make you more money so we have a rebate program that we're gonna  facilitate with you and we also have an  issuing platform that you can take  advantage of okay now I'm gonna go ahead  and explain these through my stick  figure drawings and hopefully you can  follow along if not just watch this  video again and again and again and just get my face and plant it into your brain. So you know what goes where to go back and  take advantage of these programs. Number  one the merchant you you have a store, now this is an e-commerce store that you  guys are selling whatever it is that  you're selling there there's there's an  interchange cost that's associated with taking credit cards and everyone has to use a credit card because that's the only way that you can take payments online so you go ahead and generate a  cost this goes to the pay certify  gateway and because of the fact that  we're so large and we aggravate these  volumes what we actually do is we have a  virtual card platform that allows us to  give a rebate back to you as the  merchant now this is a very exclusive  program this program you have to be doing at least thirty million dollars a  month in order to qualify. Now you  probably don't do you thirty million  dollars a month but because the fact  that you deal with pay certified we're  able to aggregate all of our volume and  give at least give you guys the ability to participate in this program. Now what  we do is we generate a virtual card that  generates an interchange value of about 2.7 percent now you paid about two  percent on the front end okay goes to  the pay certified gateway we automatically issue this this virtual  card which the consumer doesn't know  about the generate it's a virtual card  and we paid the third-party suppliers  and we pay the third-party supplier. This interchange is generated now because you  paid two percent on the front end what  we're gonna do because you're such a good client we're gonna give you a  portion of this rebate there's two point  seven percent back to cover that initial  cost so if your first if your front line  cost is two percent and we're giving you  two percent back we just eliminated 100  percent of your costs even if we're  giving you one and a half  or 1.7%. If your frontline cost is  two-and-a-half to three percent we're still taking a big chunk of that problem  that monetary problem at the end of the month away from you and we're adding padding massive amounts of money to your  bottom line it's a very very cool  program nobody else has it you only find  it here at Pace certified and you can  get it as soon as you click into our  funnel. The other platform is our issuing  platform now this is revolutionary as  well we built this for the travel space  but this is also built for e-commerce  stores so anyone that's selling a  product online like you can take  advantage of this particular solution. So this guy right here is me when I wake up in the morning and what I do when I wake  up in the morning is I go buy Starbucks  and let's just say I'm buying Starbucks  online okay or whatever it is I'm hiding  online and buying it online I'm making  this purchase now when I make this  purchase I'd go through the gate a certified gateway which is connected while all these shopping carts out there yours included what we do is we we  instantly offer a reward subsidy okay so  because I'm a shopping consumer online  and I'm spending of $500 or $1,000 or  whatever that number is I can instantly  generate generate a reward subsidy. Now we have back in channel partners that  allow us to instantly pool kyc an offer  and a make an offer to a consumer so at  the checkout page and this doesn't  affect consumer checkout or the  experience of the consumers so they can  take advantage of the offer or they  don't have to take advantage of the  offer but if your consumer and you're  building up a checkout page of $1,000  okay and I'm offering you two hundred  two hundred dollars off that purchase most consumers will take advantage of  that now the advantage to you is because  you're still getting your full thousand  dollars. That subsidy is covering that discount that we're giving to them and  why would they do that? Because they want  that consumer as a customer to continue  to spend money so we offer this discount  at the purchase and when we offer this  discount the purchase and convert that  customer to a to now a customer of the  the issuer we're generating affiliate  Commission. That affiliate Commission is  in split up between pay certify  and you so not only are we adding value  on the front end by giving your consumers a discount we're also giving them incentives to come back to your  store and continue to spend money and  you make a piece of that spend that the  consumer does you also make a piece of  that funding affiliate commissions. So if  you're doing thousands of transactions a  day we'll be converting about 25% of  those into discounts which in which results in about twenty-five to forty  dollars to you and per consumer so you  can do the math and if you can you can  look at your own statistics and see how much money you're actually generating as  an ecommerce store then you can decide  if this program is a fit for you but what I can tell you is that if you're looking to pad additional revenue and  you want consumers to continue to shop  at your location and spend more money day after day, month after month this is a solution that's going to put this into high gear for you and put more money in  your pocket guaranteed. [Music]

[Music]  Everybody welcome to FDC's Ecomm education vlog. My name is Dan Stewart  and I'm the founder Happy Grasshopper. We write and deliver emails every single day  of the week and I've got three tips for  you they're gonna make all of your emails better. First and this is super super important make absolutely sure that you  know your purpose for sending the email  there's a big difference between a first  touch and a message that's going to someone that's weeks deep in your sales call. So be very clear about who's  reading the message and why and know what  your number one outcome for that  messages and you'll get a much better  result. Second you've got to know your audience  understand their pain why is it that  they've reached out to you in the first  place? Why is it that they've raised their hand  and out of all the places they could go  in the internet they're looking at you? If you can speak to that conversation  that they're already having you're gonna  win with your email so know your  audience and finally and this is super important keep your message short. You  want to make sure that every single  message you send is easy to read on a  mobile phone. That's where most emails are consumed today, so keep your message  brief. Boil it down to one specific point, be absolutely clear what your goal is and by that I mean what is your most desired action on their part what is the thing you want them to do. Structure  emails to where it will achieve that  thing and nothing else and you'll get a  much better response from myristic so  enjoy the vlog. [Music]

[Music]  Years ago I was asked to represent a  line of cleaning products on a national  network and it was the first time  anybody had seen these cleaning products before. They they've never experimented  with them, it didn't have a big following, it wasn't a brand anybody recognized but  the products really worked well. However  I told the vendor I was working with  this package is not going to sell and he  said to me, why it's a great product it, works well. I said yes you're right  we have great demonstrations, we have  good testimonials, but it's not gonna sell regardless of how good it works and he said why? I said because it's too complicated when we came out on the air  at the beginning of our presentation and  we were trying to tell people what they  were going to get when they ordered it  it was a cleaning product that came in a  bottle of concentrate and could be  diluted into three different mixtures  one for light duty medium duty or heavy  duty each one would make a different  number of bottles it also came with a  sponge it came with a microfiber cloth  it came with two different sprayers one  that would spray inverted 300 180  degrees one that would foam when you  sprayed it it also came in four  different flavors you could choose like  Abba lavender scented or the Apple  scented or all these different things. Oh  my gosh there's no customer on the  planet that's going to do the mental  calisthenics to try and figure out which  one they want to buy! Nobody would! They  will tune out, they will walk away rather than do the mental work. You need to make  your offer very easy to understand the  moment it becomes complicated  you've lost just about everybody because  they don't want to work hard they want  it to be easy. Now  what he was offering might have made  sense if he was doing a big event and it  was going to be shown all day long and  he had a very well-established brand and  he really didn't need to educate people  on who he was or what the product was  about it all just made sense he had an  enormous following I mean if  selling vacuum cleaners and he is Dyson  it can be about as complicated as he  needs it to be it doesn't really matter  it's Dyson, right? Well it was a problem  with this new brand and if you're trying  to draw in new customers if you're  trying to draw in people who are gonna  use your product or service for the  first time but your offers are not  really easy to understand you're  shooting yourself in the foot. Make your  offer  extremely easy for your customer to  interpret make it so that they can  choose the one they want in ten seconds  flat here I have a cleaner it comes in  this bottle you can choose this one or  this one pick the one you want BAM done. We would have sold a million of them. We  didn't sell a million of them as a  matter of fact no matter how many  warnings I gave that particular  manufacturer before we went on air with  his product it didn't matter  he wouldn't change the offer and the  offer went through the floor but guess  what it was brought back later with a  very simple offer and it's skyrocketed. I  have to get myself a little pat on the  back for that one. Make sure your offer is simple it'll  mean a huge escalation in your sales.  [Music]

[Music]  Follow the FDC's ecom education blog. My name is Katherine I'm an office  administrator here at Avensis. Partnering with the right call center is critical because it's likely the only physical real-time contact your customers will have with your brand. Unfortunately you don't have the time or resources to run your online business and build out a high functioning call  center. That is why so many successful online and traditional businesses  partner with boutique domestic BPOs to engage their customers. Follow these eight steps when partnering with the call center to achieve consistent  high-quality user experience that will  differentiate your business. Step one: create a culture of trust. For  your feedback to be successful your  customer service Account Manager and  your internal auditing team must be on  the same page before beginning examine  your company's core values as well as  the bodies of the team you're using to communicate on behalf of your brand to  the whole world. How do they influence your culture and guide behavior? Our team members focused on other successes as well as their own is your Account Manager rewarded for helping your  business grow professionally in a recent  study by Paul Jay Zack a Harvard researcher, he discovered that compared to people at low trust companies, people  at high trust companies report  seventy-four percent less stress and 40% less burnout. High quality support starts with high quality employees. So creating  a culture of trust is key to any  outsource to customer service model. Step two: defined quality. Including your new team and conversation that that defined  quality creates a shared understanding. Use real life call examples to generate discussion. For example, if everyone  agrees that empathy and listening are  important, how to call responses , demonstrate empathy and listening if the customer shares an experience or an  emotion, does the team member responding  to the customer reflect that emotion? Does the team member create a rapport  with the customer? Step 3: create rubrics  and determine benchmarks. Create rubrics and weigh the criteria according to your values. If you have decided in steps one and two that professionalism is important add this to your rubric determine if it is more important than correctness or empathy for example rubrics work best when there are no more  than four to five criteria some of the  best rubrics we see include correctness is the response correct completeness did  the team member answer the customers  questions empathy the team member or  personalized their response it acknowledged the customers feelings and professionalism. Did the team member  demonstrate good email etiquette? Find a  range of customer responses that you can  use as benchmarks, as a group evaluate  the responses based on the rubric you  created this benchmarking exercise  generates a second discussion of quality  and gives team members practice using the rubric. Step four: make your team reflect on  their own customer responses. Research in the fields of business and education has demonstrated the importance of reflection and learning in your article  why you should make time for self  reflection  even if you hate doing it Jennifer Porter asserts that reflection allows us  to pause, sort through all of our  experiences and observations and create. Meaning which then becomes learning. Researchers found that call centres demonstrated that employees who spent 15  minutes the end of each day reflecting  about lessons learned performed 23  percent better after 10 days  than those who did not reflect making  time for reflection in the peer review  process prepares team members to learn. Step 5: make sure your account manager  trains your team on how to provide  feedback. Make sure your account manager  knows what good effective feedback looks  like sharing specific examples. Good  feedback should focus on what their team  member did what the effect was and what  steps they could take next feedback should be specific and in the case of  criticism it should include suggestions  for improvement here's a couple of  examples when you told the customer that they were having an issue they  immediately became defensive. Next time  consider placing the blame on the device  rather than the customer which diffuses the situation when you share your  personal experience with the customer  you reduce the tension. Great work. Step 6: begin your review and share  feedback you or your own Quality  Assurance team should be proactive in  defining quality and giving your contact  center the opportunity to reflect on  their own responses. By doing this we  avoid surprises in the feedback process  team members know how their calls will  be evaluated beforehand. Once your review process is done it's best to make sure  your team is afforded a second  opportunity for reflection that captures  what they learned during the peer review process. How did the call centers  self-assessment compare to your  assessment? Use this reflection to guide  goal setting as well as training for Optimax a prototype optics manufacturer  with revenues of 30 million dollars the  answer is team based performance reviews. They avoid potential pitfalls by giving  the reviewers clear guidelines and by  contrasting the employees self review  with peer reviews so they can compare  self perception with team perception  that also helps the reviewers to stay  objective in the process they act as  coaches relaying information  step 7 provide training based on the results of their review it may seem like  common sense but I can't tell you how  many contact centers drop the ball on  this. Use your feedback to train and retrain your call center team tying  their training to your review process  demonstrates the relevancy of the  quality assurance process collecting  data enables you to offer training opportunities to a whole team if for  example we see patterns that indicate  that more training is needed on the  etiquette alternatively individual team members can pursue training to  strengthen specific areas based on  feedback from their peers. Tracking this  data over time demonstrates growth for  both teams and individuals. In conclusion remember to repeat steps  four through seven as often as possible  you're creating your own well loyal customer service machine you'll find  that by doing this that you're  consulting your rubrics and your  benchmark standards that you already  created less and less off well MPs  ratings might be great rubrics it doesn't really answer the ultimate  question that you as an entrepreneur  need to answer is your customer service  up to your business's standards by partnering with the right customer  contact term by holding them accountable  in the right way you're gonna keep these  bells ringing and your customers happy all the time. Thank you so much for joining Aventis today at FDC University we're really happy to have you and share some of our knowledge with you. [Music]

[Music]  Hey welcome to FDC's ecom education vlog. My name is Tom Suckman and I'm the Business Development Manager here at Clickbank. Today I'm gonna share with you the top three questions I get when I'm helping new clients and new entrepreneurs get spun up on Clickbank  in the direct response space so that I can help you learn more so you can earn more. So first question I get almost all the time even if I'm out on the road or from you or come across from this is like hey is my product a good fit for Clickbank? Is my product a good fit for affiliate marketing? Is it a you know is  it gonna convert well with your affiliates? And my answers also is almost always yes like yeah it's a via the  products great right there's very few  people out there who really make bad products, if you believe in something and you believe it can help people it's gonna be a good product. Like I have no doubt the issue is is that it's not  about the product it's about the pain  points your product is solving for the customer and how you're marketing that product. Okay it could be a shed like I don't care like it's like a diesel shed  and direct-response you can't get a good copywriter, what are those pain points for it? Okay  so it's about the copywriting it's about the front-end sales page that's gonna  drive that cold traffic to a conversion. The next one is usually, what commission  do I need to pay an affiliate? That's a  great question like it sits I wouldn't know to answer that you know three years ago before I kind of got on  board here at Clickbank. So what  commission do you need to pay? It's also  the wrong question. Okay because it's a big variable that changes a lot. What I at my short answer to this is get comfortable paying up to a hundred percent of your margin. The reason for that is competition, quote unquote, is different for any niche and even some  you know sub niches are different so  that guy might be paying forty five  bucks but your product might be so unique and address such a different pain point that this affiliates gonna email  for both of you  and it's not gonna compete with one  another in his pipelin, okay? But but if you are a weight loss offer going up against a weight loss offer both are talking to keto and very specific in similar ways then yeah you might need to  bump your commission up ten more percent  to get your average cart value or to get  the average cart value to the affiliate higher so the Phillies wanting mail for you more versus this guy over here, right? So it's variable but be comfortable  going up to hundred percent. Next thing and final question is kind of like do you know any affiliates? Will test my  offer? Hey, you have put all this money into copywriting and put all this money into or you know Ries time and energy into copywriting or whatever it might be and building out this funnel. Do you know any affiliates who can mail for me? Who can  test it? Yeah I know a lot of affiliates like any big network or anyone working  in a big network or who's in the space  for wellzyn. I know some big affiliates  to test it I don't want an intro a big  affiliate or even a new affiliate to an  offer that hasn't been tested already  though, right? When you give someone a  referral to an offer you should know and  if it's your offer you should have a  very high degree of confidence that if  they've got a decent audience for it and  they can be the judge of that right but  if they have a good audience for it it's  going to convert because you've done  your part you've done your testing. Okay so it's I don't want to burn any bridges  for myself and I don't want to I  certainly don't wanna burn any bridges  for you and making connection to an  unproven offer that's not gonna convert  well and then that affiliates gonna go  off and he's never gonna promote you  again or that would suck so how do you  get affiliates the test and how do you  get traffic to test if you don't have a  traffic source already Network get out  there go to traffic and conversion and  go to affiliates summits go to all these industry events once I click Bank hosts  and other platforms host meet affiliates  meet vendors and offer owners with  similar lists to yours or similar  audiences to yours right and help them  first so they'll help you later okay  there's gonna be knowledge you have that  you can impart or do something that you  can do for them that's gonna unlock  something and they'll be happy to send  for you and happy to test traffic for  you so those are the questions I get  most commonly but I would love to hear  from you and what questions you have so  leave a comment below let me know what  questions you have about affiliate  marketing  it can be as beginner or as advanced as  you wanted to be I'll go cut my teeth on  them yeah it's been great, it's been real, it's been real great. I'm Thomas, stay green.  [Music]

Reading the book, you got an amazing quote that I think fits so if you take everything you're talking about now, it's just a theory, if I gave it to someone, their business would fail, but you immediately continue with all these specific things, and I I think the first thing I learned from the book was to understand that I was at the beginning of my journey, I was a technician who had an entrepreneurial fit, and I was not an entrepreneur, so explain to these guys what you mean by this list of each business owner and those, who is our technical manager and entrepreneur - these are three personalities, but when you realize that most people going into business are not really entrepreneurs, they don't have a dream, they don't have a vision, they don't have a goal, I don't have a mission, they want to get a job, they want to be self-employed, so they want to get rid of the boss so get rid of the boss and create your own, everyone knows what I'm talking about, because you believe you know how to do the job, meaning your photographer, so I can get rid of the boss and become a photographer, open my own establishment and take pictures, and you know how to accept photos, so it's obvious that you are a photographer, you open your doors, but what you didn't realize is that you are a photographer, a technician suffering from an entrepreneurial fit, but you have no idea that there are all these other functions of this photographic business called manager, marketing, sales, money the problem of most small businesses is that the founder of the business - a technician suffering from an entrepreneurial fit, and that's why most small businesses fail for that very reason, so we need to develop manager skills, and we need to develop odd skills, if my business is not here to do something for someone else that is important to someone else, then this is the wrong business.

[Music]  Welcome to FDC's ecom education blog. I'm Nikki Peraltas Senior Account  Manager here at Aventis. Today I'm going  to go over three hints that every merchant needs to know in order to optimize their relationship with their customer contact center. This will help  you learn more so you can earn more  those three hints are scripting and  deployment, technology integration and  taking the partnership seriously. First  to talk about scripting and appointment  let's get with Scotland. Hey how are you? Good, how are you? Good, so why don't you tell me a little bit about the importance of scripting for our  e-commerce clients. Yeah so it's really important three C's customized, consistency and compliance. So when we talk about customization it's really  important that it's based on the product, it's based on a client and specifically, you're able to make adjustments for a conversation so it's not about just reading it, it's about being able to use transitional phrases, it's about being  able to customize everything based on what the product does, what it looks like  everything you're able to do there. So when we talk about consistency we want to make sure that all of the agents regardless of the location they're in  are telling the customer exactly the  same information. You don't want all  different information being made up or  anything going out there that's not the  message that you want for your brand in  fact that when we talk about compliance  you don't want rogue agents out there  talking about all different things you  want terms and conditions in the script  so that everyone's saying exactly the  same thing. Wow that was some really good  stuff let's go with Brain Pharaoh and  talk about technological integration  hey ray miss pross hi sorry I'm doing  very well thank you, have a seat. We were just talking to Scott about the  importance of scripting for our  e-commerce entrepreneurs that's some  good stuff definitely and we wanted to give the  importance of technological integration. Well that's excellent that's excellent  that we came to buy today's ecommerce  entrepreneurs need that call center is  integrated as possible with all their  vendors that includes CRMs, fulfillment  centers, even manufacturers to KPIs you have to look at when you're integrating  with the call center is integration in  optimization. 1. Can your agents  integrate with your existing platform? 2. Can they improve upon the status quo? If  your agents are worried about anything  else like trying to learn a new piece of  technology but your business has already  been using you're already behind the  eight ball you need to make sure your  contact center works in partnership with  all your other major vendors and can do  that in concert whether it's verifying  addresses for the fulfillment provider  or going in and programming these SKUs  in their CRM your contact center should  be there for you to help you every step  of the way. Wow those are some really informative  points thanks. Right would you stop my  enjoining me in the conference room so  we can talk about our third and final  point which is taking the partnership  seriously absolutely  for our third point and our most  important point I wanted to talk to you  guys about taking the partnership  seriously. What do you think from our  experience is most critical between a  client and its call center? I think  calibration is probably one of the most  important pieces because you want your  contact center to be an extension of  your brand. Scott's 100% right and Nikki you do  bring up a great point that that is the  most important thing finding the synergy  between client and call center. Ken that  call center can that contact center  being extension of your brand  do they know in your business model can  they integrate with all your vendors and  actually be that ambassador that extra  extension of who you are was actually on  the front lines fighting with the  customers the people providing you with  that revenue that's the most important  point to look for when you're looking  for a contact center remember everyone  companies that have figured out how to  delight their customers but their  service are winning in the marketplace  so keep empowering keep challenging and  keep innovating because when you're  green you grow and when you're ripe you rock. This is Nikki Peralta signing off. Stay green!  [Music]

[Music]  [Music]  So it's really really important here is  like so many people right now running  traffic fall under this little cool  growing leaf that I've so beautifully  illustrated here everyone's focus is I  got a product I'm gonna drive my ads to  my product page and I'm just gonna keep  hitting people buy my product buy my  product go here by this and that's the  bubble that they they live in right just  driving traffic to product page. Hopefully they buy and they don't going  to retarget out of them until they  either say it's unhelpful my fruit my  brother and score goes on to to or until  they buy. The problem is that already had a problem before what happened with  Facebook and last we can have it is  getting more and more expensive to run.  Facebook traffic it's an auction-based platform and as  all of you know we take an economics class in college or high school; supply  and demand right supply on facebook on  the ad side has remained pretty constant  fix rule hasn't grown that much. Newsfeed  inventory has been saturated for a while  now Facebook's basically like hey can't  serve any more ads without ruining user  experience we're capping it demands kept  going up demand keeps going up and up  and up that's why the holidays you see  ad cost spike and so ad costs have gone  up. CPAs are gone, ops got more expensive and so driving people to a product page,it's just it's too expensive to work. That coupled the fact that if you don't have a brand, if you're not Apple or Coke or Nike or Pepsi,Under Armor, people don't know your brand they don't know who you are then although you're selling  and they're buying a solution to a  problem at that point unless your Nike or Apple when it comes with oh wait in  line to buy your new iPhone which I do  every time luckily I got a business  right now so I don't do any lines  anymore but I used to. People are don't  care about your Aliexpress product they  don't care about that print-on-demand  t-shirt people are buying solutions to  problems, right? I think we all get a  little too focused on the platform  like Facebook is an app platform you can  do dynamic product ads and you can pixel  and you can do manual bidding all the  stuff at the end of the day  Facebook's a medium it's a way for  brands and businesses to get a message  to people and to nurture and sell those  people right so whether it's direct mail  TV billboards which Billie Jean still  runs billboard you use the billboards  works right Facebook there's a way to do  that. So you need to be able to actually agitate problems you need to actually educate consumers they need to know that  they're looking for your solution and  that your product is just a solution  they don't carry a product at the point  because the problems been agitated so  effectively that they see your product, hey that's the solution this guy's been  nurturing you with content he's gonna  hit me videos with articles and at the  point now where I'm actively looking for  a solution and there's our product. [Music] Thank you

[Music]  Welcome to FDCs ecom education blog. My name's Oliver Kenyon and I'm the  co-founder a landing page guys calm and  today I want to share with you our top  five tips on how to build high converting landing pages. Let's get straight into it okay so you're joining me on my screen and I'm going to break down the five most important that we  feel most important conversion tips to increase your conversion rates on your  landing pages this is five of many over  here the landing page guys but these are  the five that we feel you can get some  quick wins with and and you will see  some results very quickly we'll jump straight into it. Number one is page  speed I'm going to read this stat one  second increase in load speed is a two percent up the lift in conversions so what that means is for every second your website loads quicker or landing page  blows quicker you'll see a - it's actually we've tested this two to seven  percent up lifting conversion which is crazy really really quick way of upping  your conversions how do you do it head to GT metrics common input your landing page URL it's going to spit out  how quickly your page loads and then  going to break down how you can increase  those speeds it's that simple. Number two responsiveness now  responsiveness is nothing new obviously  mobile and tablet has been around for a  long time now however we're not just  talking about making your landing page  adapted to mobile and tablet resolutions  we're also talking about making adapted  to all screen resolutions so making sure  that it looks good on all different  sized screens whether that's an iMac 11  inch or 21 inch screen any size monitor  make sure that your page is adaptive to  to those screens the other thing here is  we're not just talking about  responsiveness we're talking about  actually optimizing your mobile version  so if you've got a mobile version of  your website that or landing page make  sure it's actually optimized for the  mobile experience. You can do this by  kind of breaking down hiding elements  and making sure the user experience on  the mobile and tablet is as good if not  better than your desktop don't just make  it don't just make it responsive make it  optimized responsive for mobile and  tablet. Number three cross browser  compatibility and this is one  we see a loss of our clients to get make  sure that your landing page is  cross-browser compatible make sure it  looks good on all of the all of the  browsers in front of you on this picture.  71% of users still use so I use Chrome  and that's probably a little higher now  but the rest use these other browsers so  make sure that your page loads good on  all of these browsers test it yourself  download all these browsers. But another thing you can do is Google browser shots  use that tool it's a really good tool you again like GT metrics put in your  landing page URL and it's gonna spit out  how your landing page looks across all  these different browsers we've had  clients come to us especially target the  older generation and who still use the  dreaded Internet Explorer and stuff like  that and their buttons call to actions  forms everything are missing from those  browsers so always double-check number  for positioning making sure your value  proposition is very very strong 84% of  your visitors won't scroll further  unless you're above the fold proposition  is strong. So what this means is you need  to get across above the fold is exactly  what you do hit hard hit home make it  obvious don't put any distractions and  pique their interest now speaking on this I'm going to take you to the next  slide because this feeds in but making  sure that value proposition is strong is  crucial otherwise people don't scroll down. ADA principle now this one is one  of our favorites is probably the the one  that we feel is most important. Now to  use a psychology and user journey  flowing them through that page to that  call to action whether that's at the top  at the bottom you should always repeat  that call to action what's this stands  for attention interest desire action and  I'm going to quickly run through these  attention making sure you have that  strong value proposition. Look at our  example this is our old website. Increase  your business sales and conversions so  people come into the landing page guys  want to increase their sales through  landing pages that convert we've already  got that attention by having that clear  you know title at the top then we pick  their interest with the features and  benefits and you want to focus more on  benefits and features. Yes show your  features that's great what your product  does but always talk about benefits to  the user we've outlined them  and we get their desire how do we do  this while using trust and social proof  so for us it's a portfolio, it's  testimonials. When it comes to  testimonials always use all organic  testimonials get real people people, real persons and you don't want real quotes, no stock photos nothing like that and use this trust and social proof to lead  people down to that strong call to  action we've got them now we want them  to take action let's give this the them  the easiest route to do whatever it is.  Click a button to buy a product, a form  to submit, whatever it is give them the  easiest route to do it and call to  action and that's the ADA principle and  you should definitely be using this in  your landing pages so that's five of a  lot of tips that we can give you to  increase your conversion rates on your  landing pages. Thank you for listening  please get in touch. Thanks to fulfillment dot com and always stay green  and I'll speak to you soon. Thank you  [Music]

[Music]  welcome to FDC's ecomm blog. My name is Chris Hibbs and I am one of the Head Accountants here at Easier accounting. I am here to share with you my experience on accounting and bookkeeping in the e-commerce industry to help you learn  more so that you can earn more. After 26 years the Supreme Court has ruled on June 21st, 2018 that States can impose sales tax on ecommerce sellers the vote was a five to four decision that was in favor of brick-and-mortar businesses who  have long complained at the disadvantages of having to charge sales  tax while most online retailers haven't had to those who will feel the biggest pinch are the small to medium detailers  instead of the big companies who have  been paying sales tax because of their warehouses and stores in almost every  state. This is how it can affect you for  example if you are located in California and sell a product to someone in this state of Utah you then would be required  to make sure that the state of Utah gets  the sales tax for the product you sold  just so you're aware there are five  states that don't have any sales tax  Alaska, Delaware, Montana, New Hampshire,  and Oregon. All other states will have some sort of sales tax and each state could be a different amount, this is what  makes it hard to track it by yourself or  in a spreadsheet. Don't panic  there are several software companies  that are available if you plan on  tracking it yourself. The three main  software providers are tax jar, tax a five and a Valero tax jars built for  small to medium sized companies and we have found it to be a better software  for our e-commerce clients tax. If I and a valera are built to support the larger companies and with that said also have a larger price tag to go with it if the  thought of tracking your own sales tax  is too daunting or you just don't have the time to do so we would recommend the use an accounting firm that you feel the  most comfortable with  that specializes in sales tax like all  things in the e-commerce industry sales  tax laws will continue to evolve and it  is important as an ecommerce  entrepreneur to keep up to date on the  new rulings and laws. We hope that this helps you put in place a system that works for you. This is Chris Hibbs signing off staggering  [Music]

[Music]  Welcome to FDCs ecommerce education blog. Hi my name's Richie Hale and I'm the Chief Innovation Officer. I've touched CR in this video I'd like to share a  patent-pending process to significantly  reduce, well actually eliminate  chargebacks. That's right is eliminate  chargebacks. As we all know chargebacks  are the digital poison of any e-commerce  company. You generate a lead, convert them to a customer and ship the product then days or weeks later actually up to six  months your customers that decide that they didn't want the product in the first place so rather than call your company and ask for a refund which you gladly and  cheerfully fulfill. Your customer calls their bank and disavows any knowledge of  the transaction taking place in the  first place. Of course the bank sides with their customer and immediately issues a charge back to the merchant, you and exceed the  1% threshold when you have a digital  target on your back  but what if theres a way to change the chargeback game. Well if there's a way to  stop charge backs at the source before  they ever leave your customers bank. Well I'm happy to say there is, by using a  technique well known to the industry and  applying it properly to the front end  transactions we can actually eliminate  charge backs. The secret is simple: two-factor authentication Two-factor  authentication is a method of confirming  a user's identity by utilizing a combination of two different factors, the first factor something they know; the password credit-card details, their  address; the second factor is something unique to the transaction in this case a six digit code sent to their mobile  phone that the answers have verified  their identity. So let's review the  process as part of your order form be  sure to require the customers mobile  phone number this is critical to the  process then when the customer proceeds  to the next step they fill in their  credit card details and select the Pay  Now button then the fun begins the  customer receives an SMS message on  their mobile phone with a six digit  authentication code they're asked to  enter this code on the checkout screen  which  now contains a pop-up like this the  customer enters the six digit  verification code and they're done of  course you can gamify this process if  you like buffering a free gift exciting  information a contest and so on once  entered the confirmation page appears  and the transaction is complete. Congratulations you've just processed a  credit card transaction validating the  customer's identity using two-factor  authentication. Now to be clear this will  not eliminate true fraud and the credit  card stolen. However what this process  does is prevent the customer who made  the purchase from committing a  fraudulent act by filing a false filing. A false claim in other words the bank  knows this is a two-factor  authentication transaction  therefore if the customer calls the bank  with no knowledge of the transaction the  bank has a fiduciary responsibility not  to allow the customer to file a false  claim nor can the bank so the bank will  most likely suggest that the customer call  your company and ask for a full refund. Of course this is a simple quick  overview of the process if you'd like  more details on how to use this for your  company please contact us at info at  touchier. Thank you very much. [Music]

[Music]  - Jeremy Adams here co-founder of  Unicorn Innovations and co-founder of Unicorn IQ which is the hat I'm wearing. And today I want to talk about one of  our favorite subjects to talk about it's  how we live our lives and how all the  people we have partnerships with a new  consulting with and do training for it's  something we stress all the time and  that's customer lifetime value and to  really just break down customer lifetime  value into three steps you know and I'm  gonna share those three steps but  actually let me backtrack you know customer lifetime value if you don't  know is pretty self-explanatory but it's  either in depending on how you calculate it at different businesses are different the amount of profit made over the  lifetime of a customer or the amount of  revenue which could be one purchase it  could be three months it could be three  years business models vary but it's the lifetime value either profit or revenue  that customer will give you and focusing  on the lifetime value is what typically  separates the eight and multiple a figure businesses and above and the six and seven figure business is an actually shooting this with like a crazy storm  going on right now so three steps. Number  one: stop worrying so much about your initial cost acquire customer you can't  be looking at random Facebook ads and  things seeing these four or five X returns and you're at a two X return and you're super mad about you can't scale  your campaigns at four X just we do a  lot of like high-level paid traffic consulting and you know our most  successful customers sometimes only are  only making a little bit of money around  a break-even sometimes even losing money  on that initial purchase but that's okay  because you want to pay a little more to  get a quality customer so don't worry so  much about your initial cost to acquire  customer and that leads them to number  two which is the reason you don't have  to worry about it that much is because  you have your long-term game. Your  long-term game figure it out  now, we spent weeks and weeks just for  our unicorn  cube rain coming up with a year-plus  automation of upsells for affiliate  products that we use internally and for  service providers that we use and you  know it's very value focused this isn't  just selling. Selling its we put videos  on how we use them in our business and  how they've been able to help us know we have a super long term focus you know if  you have a product of any kind you know  if there's a continuity option put a  continuity option in place or upsell the  continuity right if you didn't get it on  that initial purchase if there are  higher priced items you can solve that  customer that you offer great if there's Christmas specials if there's Easter specials break. You know this is an opportunity to build out your long-term  game if there's strategic partnerships  you can make with companies that offer  other products that sell to the same  type of client you have, great you know, figure out your long-term game so you  can make money off that customer for for  hopefully years to come and then again  you're not so much worried about the the  initial costs to acquire that customer. Number three and this one is is a very  important one and it's one of the the hardest ones that even sometimes  personally I've had challenges with the  last couple years have been different  and it's been huge in our success and  businesses value things like brand  equity and quality word of mouth in your  industry even though you may be  breakeven on that that that front end  and you you know may not be making as  much as you want long term yet you're  still trying to test things. You know when people are seeing your ads when people are telling their friends about how good your product or services there's so much value to that and  eventually that's gonna snowball to  additional opportunities for example we  run a lot of traffic to our unicorn IQ  Academy to our Facebook. Of course there are  days when we are not profitable and  we're really mad you know we're not like  we don't print goal here we do very well  we've had a lot success and we're  scaling really nicely now but we're not perfect but  from that brand equity people will reach  out and say hey we saw your ads we did  some research  would you like to partner up in this company of ours or hey would you you  know we're uh you know twenty million  dollar company we're looking to scale  250 million would you like to partner  with us and help us so there's there's  so many things outside of your initial  offer so many benefits you know we've  actually brought on some of our team  members because they loved our mission  they reached out do you have any  opportunities and we hired them and  they're great team members because they  just love their mission a level we were  doing so just value things like your  reputation and brand equity and all  those things that you really can't put  on a profit and loss statement. So  hopefully this was helpful  definitely reach out to me if you want  to connect any anybody with fulfillment dot com is awesome so we were always looking  to connect with people in that community  and thanks for watching!  [Music]

[Music]  Welcome to FDCs ecomm education vlog, my name is Justin Christensen the Co-founder and President  of Conversion Fanatics and the number  one best-selling author of Conversion Fanatic: How to double your customer sales and profits with a/b testing and  today I wanted to talk about the anatomy breakdown of what goes into creating an effective product page on your ecommerce store. Now we're in the world of Shopify and we're in the world of all of these other elements but a few of the key things that you need to pay attention to are first, very high quality professionally taken product images and  the more the better. So the problem we have with e-commerce is that we don't have the luxury of people coming in and trying on our product or touching and feeling it and holding it and experiencing it before they make that buying decision. So we need to take the best approach that we can to let them experience it through the images so show the image or,  show the product from all angles, show comparison size of the product, show people you know wearing the  product or using the product the more  that you can provide that to them the  better off you're gonna be. The next step is do a clear and concise title of the product, don't give be gimmicky or you know sales are you're  tricky just tell them exactly what this  product is next is if you have reviews  on the page be sure to highlight those  reviews up near the title. You know a  star rating usually in gold, take a page  out of Amazon things like that but then move on to a very short description and  don't talk about too much of the  features of the product but tell exactly  what that product is going to do leading  with the benefits of those products, then  make sure we have a very simple and easy  to consume and easy to digest and easy  to use  selection option so if you have size and  color breakdowns and things like that  don't be tricky in that process you know  make it very simple for your  visitors to select and know that they  need to make that selection next or  first before they can move on to the  next step. Another thing that you can do is or one  thing you should be doing is make sure  that you have a very strong contrasting  big bold call-to-action button that  helps lead that visitor down the next  path you can also leverage things like  your guarantee shipping times you know, security , you know satisfaction guarantee, made in  the USA all of these other things but  leverage them as icons because people on  the product pages don't necessarily read  so the shorter breakdowns that you can  have on your paragraphs and the imagery and things like that the better off  you're gonna be. Next below on for a little bit further  down on the page make sure that you are  recommending additional products. Another  way to really ramp up your average order  value is to actually create bundles you  know take a page right out of Amazon and  say frequently bought together you can  actually create bundles on that specific  page and we've seen up to 30 or 40 percent increase in average order value, just by giving them an additional complimentary product for sale directly  on that page. So hey buy the bundle you want to buy this product but why don't you just buy this bundle instead and  save 10% or whatever you can do to  incentivize them to push them down but  next break it down a little bit further  by your product description and features  and you know maybe a little bit more  about your guarantee and anything you  can do and then have your reviews break  down further on the page then on mobile  one thing that people don't pay  attention to is they have a mobile  responsive site so they just think  they're good. Well in fact you're not  good the way things stack up  specifically on stores like Shopify is  the theme doesn't always stack things in  the right order so on mobile make sure  that you have your title and your  reviews above the image. Chances are that  will help increase your results. Show the  images, have an easy breakdown on mobile  with a carousel the image not too big  allow them to zoom, mouse over zoom, something incredibly effective versus a  click to zoom and then make sure your  call-to-action and your and stuff is up  higher on the page so it's a very easy  to see if you can get it above the fold  the better off you're gonna be there. So  that's just a few tips that I have to  make an effective product detail page. Be  sure that you're testing those elements  and not just making the changes and if  you have any questions feel free to  reach out to me. Myself and my team are  happy to help and help you get more  results out of your product detail pages. Thanks for watching  [Music]

I discovered years ago before I started  my company in 1977 - yes that's how old I  am - that businesses don't work, the people  who own them do. Get this again businesses don't work the people who own  them do and unfortunately the people who  own them are doing the wrong work. Yes, you. Please don't take this personally unless you would truly like to have the  circumstances of your business and your  life completely transformed. Now I don't  speak about this again academically I  speak about this from the street we have  worked with over 75,000 small business clients in 134 countries, my books have  been read by over 8 million readers - not  nearly the same as pastor Rick but the  fascinating part about that is that  Pastor Rick read my book and Pastor Rick  was the first to tell me that when he  introduced me last year to TEDx and said  I wanted to introduce you to the man who  wrote the book I built my church on. Well  he built his church on another book but  if you're going to build a church that's  got to work in the world there is no  more important book to read than my book. Now hear me  please when I say this, I'm a wandering jew. Pastor Rick did say  this in a meeting that i can fix that  but when I say that by reading my book  you can transform your business I don't  mean that sort of I mean that absolutely. People come up to me and said I read  your book it changed my life  I read your book had changed my life. When business people come up to me and  say this please I'm not selling books, if  you understand this is not to sell a  book if you didn't know the e-myth when  you came here and all of you owned a  business then you really have a problem. What I'm really saying is that the book  speaks about very specific point of view  that in fact will alter the way you  think about your business from this day  forward. My intent here in the hour that  I have is that you will walk out of this  room if I never meet you again with the  most powerful idea you have ever heard  that in fact is more than an idea it's  an absolute fact and is at the core of  every great company in the face of this  earth. Core of McDonald's the cola core of Walmart, the caller core of Starbucks, the core of every extraordinary company  in the face of this earth and you might  say yeah but I'm not in the hamburger  business, I'm not a retail store, I don't  sell coffee, I don't sell tea yeah but  none of them do either so this is what I  want you to write down, please write this  down every single one of you. If you're  seriously here for a serious reason  - seriously understand in fact what it  is that enabled Pastor Rick from a word  old perspective to build the most  extraordinary church in this country  this is the expression go to work on it  not in it please write that down go to  work on it capital o n not in it. I've been saying this for years, I implore you to hear it, go to work on it not in it  [Music]

[Music]  [Music]  E-comm Education Blog my name is Ben and  I'm the marketing director at No Issue. Today we're gonna talk a little bit  about custom packaging. So what is custom  packaging, what different types and  methods there are of using custom packaging and finally how custom packaging can help you. So first things  first let's talk about what custom  packaging actually is so, ordinarily a  box will arrive at your doorstep it'll  look something like what, that's a  regular brown box. What you want is  something a little bit more special, something that says a little bit more to  your customer. Looks something like this, a custom box isn't necessary for your  brand but it does say a lot about what  your brand represents it gives your  customer something special, something a  little bit extra and it makes it almost  like a little surprise when it comes to  the doorstep they'll be happy to get it. What are some different packaging types? Let's see, you've got tissue, stickers, boxes, tape, ribbons, a personalized note, packing peanuts or styrofoam. Pretty much  anything that goes into that box when it's on its way to the customer, including the box that's the type of  packaging. With all those different  options for packaging there are a few  more variables you're gonna have to  consider when it comes time to making a  decision on what you want your custom  packaging to be. The first one is always  gonna be cost because you're printing  something customized and special for  your brand it's gonna cost more than  just a regular brown box package or  plain tissue paper. The next thing you  have to think about is the time so it  takes a little bit more time to print on  a box especially when that's a custom  printed item for you and that means they  have to make a new dye line and ship it  to you so that's always gonna take a bit  longer than a typical brown box and last  but not least you've got to think about  the quantities of the packaging that  you're ordering. So this will influence  both the cost of what you're finally  gonna go with and your choices as to  what packaging you use. For instance a  box might come in a minimum order  quantity of a thousand boxes. That's a  lot of boxes, especially considering that a box can cost up to five dollars per unit, with that whole order you're paying  about $5,000 just for your packaging. On  the flip side you could go with ribbons  which obviously cost a lot less but they don't really cover your entire product so trying to wrap something in a ribbon  isn't really practical. Tissue on the  other hand is a great little middle  ground where what you get is something  that can wrap your entire product at a  low cost. Your minimum order quantities are important to think about because if you can get something at 250 units that  can end up influencing what you go with  in your packaging decisions. One last  thing to consider is the environmental  impact that your packaging has. Now this  is just a note but there's a lot of  plastic in current packaging and if you  can reduce the amount of plastic you're  using or in some way use recycled  materials or anything else that has a  positive environmental impact can be  beneficial for your brand and for the  Earth. And that brings us to the last  point which is what can custom packaging  do for your brand? Well the first thing  is your customer is going to get an  amazing unboxing experience. That's when  they get the package, they open it up and it fosters a sense of curiosity and care that you've put into your packaging. In a  dot-com distribution study this actually  proved to increase customer loyalty as  well as repeat purchases and those  repeat purchases as you know are always  going to be better than trying to go out  and find a new customer. I bring this to our next point which is that people are  gonna share it on social media any time  you see someone having an unboxing video  on YouTube that's because they've gotten  a package that's amazing and looks great  and they want to share that with their  friends. Now the last point is that as a  brand when you send out a custom  packaged item you're actually making  your brand seem more upscale. You're  impressing people with the thought and  the time that you've put into their  experience and that's always gonna be  beneficial and look good when it comes  to your brand. Hopefully you've learned a  little bit more about custom packaging, what it is, what to think about when  you're ordering it, what different types there are and ultimately how it can help  your business.  From us at No issue that's  a wrap!  [Music]

[Music]  Welcome to Fulfillment dot coms ecomm education blog my che for the  sales whisperer. Today let's talk about  the five proven steps to make every sale. As you can see here I have the traditional looking funnel, this is  something we have all seen if we've been  in sales for any amount of time. The  funnel is obviously wider at the top, it's more narrow at the bottom. Now in traditional selling, you cast the net wide you have a big open funnel at the top because like they say you throw enough stuff against the wall something's bound to stick, same thing with fishing you throw this big wide net it increases the chances you'll catch something the problem is when you go out into open waters sometimes what you catch along with the fish include tires, plastic bottles, license plates, things you don't really necessarily want or need but as you notice here with this traditional funnel it's top down it's one directional. Yeah at the bottom you might be able to get some referrals and  testimonials or whatnot but traditional  companies, traditional salespeople, are not looking for that they're thinking about the sale and that's it. Throwing enough stuff in the top not even patching the holes in the leaks  that come through the funnel along the  same lines you'll see a lot of times people talk about a pipeline, I equate this to dating because everyone has either been on a date, been asked out on the date, told someone know they're going on a date or been told no going out on the date but you can relate. But this is  literally how I met my wife 24 years ago, at a country bar we made eye contact I asked her to dance, asked for her snapchat I  was very advanced back then I knew  snapchat was gonna be a thing and buy  them a dinner right go on dates too, you meet the family figure out range attire or not. There's a process there  just like with the funnel, you have stages, you have steps. There's a natural progression that you try to follow to  make sure that the deal you're working on is on task, it's on it's on time, it's moving  along the way that it should. Now there's not a right or wrong in so far as how many steps that you need but in general the the kiss process applies to, keep it simple stupid, right? You need just enough steps and know more  to ensure that you're tracking things as  you should. Being from the south I like  to keep things simple I call it ABCDE. You attract, you attract people to your  place of business, to your storefront, to  your website, to your to your trade show  booth, you want them coming to you but  it's not enough just to get a visitor  you need them to identify themselves so  you offer them something you know a free  dinner on your birthday, get our free report, free samples whatever, as long as they opt in, as long as they provide you their phone number, their email, their address something to help you stay in touch with them from there you can bond  with these prospects. Preferably it's  multimedia, multi step, don't assume just because they ask for something that they really wanted it or that they have time  to read it or that they understand what it is you've given them or that they're taking action which brings us to the next step the conversion, the close , decline at the cash rookie sales people  think this is the end goal. Get the money  and run. That's why their rookie, amateur sales people. Professionals know to to  think beyond the sale, deliver that Wow  experience, delight to the upside. I'm  getting into it right now with a guy I've known for many years, he's been my  mechanic, we spent three thousand dollars  fixing a car with him the radiator  busted on my daughter's old car it took  them multiple trips to get it right I never even looked at it. I'm finally  helping her replace a light bulb you  know a headlamp and I look this has been  after over a month I really two months  of working on it at least five times and  there's radiator fluid you know just  residue all over the engine  so after paying this guy $3,000 he  couldn't be bothered with hosing down  the engines  you know the engine compartment now he's  probably gonna lose a customer and  there's obviously other things that go on there but we've been a customer for  14 years probably referred 20 or 30  families to him all with multiple cars  probably he's probably worked on a hundred cars because of our referrals,  but he didn't delight, he didn't deliver  a WoW experience, took him multiple times  to fix the car that's fine he stuck with  it but it couldn't be bothered to spend  18 cents throwing some goop on the  engine and hosing it down. Okay think  beyond the sale. That's where you adhere yourself to your customers, that's where  they now are in love with you and they  are singing your praises but even though  I have this in a pipeline going left to right, the reality is it's a cycle, it's a  circle. Okay the hip bones connected to  the leg bone, everything's connected . That's why I say to make any sale you  have to make every sale. How do you  attract business to you? How do you bond  and stay in touch? What's the sale like, the actual closing process, the transaction, the handing over of money? How do you make them feel? Buyer's remorse is a big thing, just because somebody gives you money doesn't mean they're happy about it. What do you do to ensure that they're happy? What are you insure? What do you do to ensure that  they're thrilled, they're delighted, they're overwhelmed in a great way? So now you endear yourself to them, now they're giving you five star reviews on Yelp, they're they're singing your  praises on Facebook. Somebody's asking you know for a mechanic, or chiropractor, for a dentist, for a roof or whatever. And  they're like you got to go see Joe, you  got to go see Mary, they're the best. Now you're back to attracting, now that business comes to you just about free and they don't need three quotes, they don't need to think it over because three of their friends, 10 of their friends said you got to go see them so  the business comes easier, it comes  faster, it comes at a higher price, higher  margins because these people are happy. Okay so think through this look at your business and do you have a system? Do you  have processes?Can you boil it down to  these five simple steps? And of course you see in here I have multiple steps within the five steps but in the overarching picture you know where you are. You're in the attraction phase, you're in the bonding phase. Okay do you  have this down to a system, to a process  that everybody understands and can  execute? Because if you can measure it, you can improve it. Alright this is how  you improve your sales attract bond  convert the liver in deer. Thanks for  watching, now go sell something! [Music]

[Music] You  [Music]  All right with no further ado please hit this isn't real for Mr. Berg! Give him a  round of applause as well he's been  called the man behind the brand's the  chief brand accelerator and the six  billion dollar man . Burne Coleman is one of the world's  leading experts in brand development  management licensing and business  acceleration trusted by iconic moguls  and CEOs such as Donna Karan Daymond, John Russell Simmons, Eddie Lampert Kevin, Harrington and Tommy Hilfiger having  created collections for the Rolling Stones, Steven Tyler and American Idol. Mr. Ulman is the go-to man to skyrocket  business growth and shatter yearly  projections his astonishing achievements  include launching the Adam Levine and  Nicki Minaj brands for Sears Holdings earning over 200 million in annual sales as president of fast fashions he  propelled retail sales from 80 million  to 800 million as CEO of mesh he  developed a Jennifer Lopez and Marc Anthony collections for 1,100 Kohl's stores the largest celebrity brand deal  in history worth 3.5 billion and as  president of booboo international he  drove yearly revenue from 100 million to  four hundred million dollars. I want to  acknowledge my buddy here burnt almond who was my company from 100 million to 4  the man in the genius this guy foul out  as the CEO and co-founder of celebrity  lifestyle brands Mr. Ulman employs  digital marketing and social media to  incite massive well through the power of  brand equity. Berndt is also passionate about helping  entrepreneurs utilize the same tactics  that have launched a billion dollar  businesses his mentorship quickly  uncovers the story and strategy behind a  brand to transform followers into  devoted ambassadors proficient marketing  lucrative licensing and distribution  savvy product development. No one understands how to grow compelling and  authentic lifestyle brands better than burnt almond and now mr. Ulman is ready  to share his wealth creation blueprints  with you so you can supercharge your  business build an empire and leave a  legacy a customer they may forget what  you say they may even forget what you do  they will never forget how you make him  feel ladies and gentlemen please welcome  the chief Business Accelerator himself  burnt almond  [Music]  All right thank you good morning good  morning thank you Nate, Thank You  Franklin, Thank You Cory Bergeron. Okay guys so  before we get into it, hey you know what  makes our fulfillment company unique? The  fact that I've been in your shoes  looking for an excellent fulfillment  center. That's right I had a successful  online business when my company started  to grow I went searching for a  fulfillment center that could meet my  high but very fair expectations you know  what I found? That that was very very  hard to find all I wanted was a  fulfillment center that could ship the  right product to the right address at  the right time at the right price should  be easy right  it wasn't I couldn't buy what I needed  so I built it  fulfillment com not just for me but for  thousands of other businesses just like  yours hey we can't help you if we don't  talk to you so we're not going to take  too much your time just a short call to  gather some information so that we can  delight you that's right its fulfillment dot coms goal to delight all of our clients. Book a call today with Fulfillment dot com because we get ship done  [Music]  They already pick up on the fact that I  speak with an accent so I'm gonna try to  take it slow so you can follow and even  though I work in New York City my accent  is not from Brooklyn. I am actually from  Norway and I know what you're thinking  I'm supposed to be tall and blond but  that didn't really happen for me. However  as you all know as entrepreneurs, it can  be tough and when I started out early on  before my journey in entrepreneurship  I was actually six foot five blond with  blue eyes and I have a picture to prove  it so this is before and here you have  the result after. Okay let's get into it  what's a brand right? So a brand is named  the sign a symbol anything that  distinguishes a product from the rivals  in the eyes of the consumer that's a  brand, okay? Why does it matter? Because  what we're going to talk about today is  of course the seven steps of brand  building which ultimately leaves leads  to wealth creation the creation so  what's the power what's the difference  so here it says what makes a consumer  willing to pay more for the same item  it's a basic white t-shirt right and in  the example on the bottom it's the  haints 3-pack the Hanes 3-pack you can  buy for $8.50. Nautica it's a brand a little more  elevated they have a basic white tee for  1950 Ralph Lauren higher level bren 3 or  3950 up to 55 and lastly John Varvatos  at the sign a t-shirt yes $98 to $148 dollars basic white tee. So what makes people willing to pay more for in  essence the same product? Well  it's brand equity. Brand equity is the  value of your brand in the mind of the  consumer and that is a folks is how you make them feel about your brand. when we now start on the seven steps: why? why did I create the 7 steps ? what's the  value in having a brand and brand equity? well if you don't have anything that  sets your product or your services apart  from the competition, what are you left  to compete on? That's right price. Your only left to compete on price and if all  you have to compete on this price you  will find yourself in what I like to say or call a death spiral race to the  bottom because there's always someone  out there that's willing to work on a  lower price or lower margin. So that's  why we brand. step one : one this one mission one brand so first start with a  mission statement. it's the company's core purpose it's what we do it is what  problem do we solve you focus on what's  important it identify core markets and  communicate corporate direction to all  stakeholders and here's a good example. Google to organize the world's  information and make it universally  accessible and useful clear mission  everyone can rally around that now let's  go to division so the vision is your  aspirational description of your  objectives it's what you're aspired to  do it's to what end  why and of course if your why is to  become filthy rich quick that's good and  your mom might like it but you are often  and I always find you're better off when  you're providing a service or a value  for others here's a good example Ford to  become the world's leading consumer  company for automotive products and  services make sure though that you make  the vision statement realistic because  vision without execution as you all know  is hallucination. So we were talking about the Harley  earlier, well that's another great brand  and what are the most important aspects  of great brands they have to be  authentic credible and aspirational. Here  are a couple of very successful brands I  bring them up primarily because as we  are all here as entrepreneurs I want to  remind you these are some of the most  successful brands of our times  so Nike for instance it was founded by a  college athletes and his coach that  college athlete was Phil Knights it was  back in 1964 they had an idea for an  athletic brand their market cap today is  somewhere between 120 - 130 billion dollars depending on what day you check  with the market turbulence. McDonald's Ray Kroc he was a milkshake mixer salesman but one day he got an order for multiple mixers to one  location he thought that was odd anyone  to check it out as they say the rest is  history  and McDonald's has a market cap of 130  billion dollars, if we go to the tech  space Apple , Steve Jobs have they've  topped a trillion and of course Jeff Bezos and Amazon they're hovering  somewhere between eight hundred and  seventy five and again to eight hundred  seventy five billion to one trillion  dollar market cap so the point is these  were individuals these were  entrepreneurs no different than any of  you in the room they had an idea they  had a vision and this is the end result  so if you can dream it you can achieve  it. Step 2: Concentration dominates. You have to  analyze strengths and weaknesses of your  business people. Don't plan to fail, they fail to plan and hope is never a strategy. You have to do  your planning so the SWOT analysis is  start by looking at your strengths. what  is your unfair competitive advantage? Maybe it is your brand. Maybe it's an algorithm maybe it's unique product you should identify it to  optimize your business weaknesses. Well  for instance if you are selling apparel  online the return rate typically hovers  somewhere between 30 to 35 percent; in the brick and mortar, return rates are somewhere around 8%. That would be one  thing to look at, how do you mitigate  that? There are new technology sales  opportunities. Are there opportunities in  new markets new products . what about  voice search and lastly what are some of  the threats again if you're importing  products from China come January if  nothing changes there will be tariffs  slapped on of 25% what will that do to  your business so these are the things  that you have to look at. so we have a  little bit of a system where we said  does your brand pass? So first we look at  product quality.  we anticipate customer needs, we obviously wants to have superior  distribution, we want to optimize the  distribution and lastly strategic  pricing and it comes to strategic  pricing I always like to institute a  treat here to price strategy does not  does no matter what product what level  it can be luxury it can be open end I  always do three tiers good better best. So for instance let me give you an example show of hands how many people  thinks $128 dollars for a pair of jeans  is expensive? Yeah I'm getting hands yes  $128 dollars that's pretty expensive  now I'm gonna assume that I know the  answer to this how many people thinks  498 dollars for a pair of jeans is  expensive  there you go so it is expensive what did  we do when we wanted to sell 128 dollar  coogee jeans all day long we created  coogee Lux and we priced the Coogee Lux  gene at four hundred ninety eight  dollars and then we took every coogee  customer and we walked them past the  Coogee Lux gene and each and every buyer  had to hear that this is the Coogee luck  gene for four hundred and ninety-eight  dollars by the time they got to the  Coogee gene and they were ready to make  a purchase the hundred and twenty eight  dollars sounded outright cheap and we  sold a ton of jeans business jumped out  to over 100 million dollars in less than  one and a half years. Okay brand the feeling so these are the  initial components of building a  compelling brand so brand DNA so the  brand DNA is in essence what makes your  brand unique so you tried to identify  what sets the brand apart what makes it  special what are the aspects I once you  may have seen in the video I was part of  doing the largest celebrity deal ever  done three and a half billion dollars  for Jennifer Lopez and Marc Anthony  would Kohl's and I once spent two days  locked in Jennifer Lopez's closets it  was quite exciting it was all for the  purposes of identify what was the brand  DNA what was unique about the brand and  what determine what it was supposed to  look like and I have no fair  her closet is larger than the room that  I'm staying in and and it's catered to  24/7. So we look at when we look at brand  DNA we look at product design for D then brand name and lastly the brand assets  DNA first here's an example of what we  do with the design so we might just  mentioned coochy coochy was originally a  sweater a multicolored multicolored  highly patterned sweater here models  died by  Dr. Huxtable so when we now created the  street where Brad we captured dose the  movement we captured a color and this is  what coogee streets were looked like and  as I said it worked and we built a  hundred million brand literally in 18  months. when you're looking at product  name please make it simple make it clear  make it work . I ran Phat fashion's Phat farm and baby phats and once upon a time when Russell Simmons formed the founded Phat farm. Phat  was the coolest thing you could ever be  that you could ever say because Phat  stood for pretty hot and tempting Phats  so this was pretty hot and tempting and  it came from the farm that's where you  grow stuff.However by the time the brand  hit mainstream, by the time you were  ready to go into every single department  store there wasn't a kid out there that  used to term phats so the only thing that  happened was aid the brand now dated or  the name dated the brand and number two  no one used to term anymore and the  reality is too mainstream buyers from  the large national retailers retailers  originally thought we were coming with  some formal weight loss products. Another  example, who in here has heard of Justin  Timberlake? Almost everybody right okay  good. Who in here has heard of william  rests william rests ic0 hence william  rests is Justin Timberlake's clothing  collection. it is what happens when you  over think it's so william r ass it's  the middle name of justin's and his  partner's grandfathers names so it's so  cool that nobody knows the connection  and they're getting none of the benefits  from Justin's very large following and  fame  so keep the name simple and  straightforward. Lastly Brant acid packaging so I always say nothing sells  products  as well as product. However you need more  than just product if it was true that  you only needed the product cereal would  be sitting in the clear plastic bags you  could just see the product but as we all  know that's not true is it  so packages packaging is important and  in the Director consumer space it is  specifically important because you  actually have to sell your product twice. First you're selling it when you make  the emotional connection and they're on  your website or they're interacting with  a brand the first time and they make a  purchase then the product gets shipped  out by now they've had a fight with  their spouse it's raining outside  and the other shitty day at work and  your product arrives and it needs to  sell itself one more time it needs to  look unique it leads to look appealing  so you can rekindle that emotion so  that's packaging emotions they matter  emotions make decision nobody needs some  other products so we're buying because  of the feeling your products creates  have a Coke and a smile or Apple think  difference which was a play on IB ends  think so or Amazon the world's most  consumer centric Brent these are all  emotional statements that you can  connect with so as you heard me say in  the video it says here to your customer  will always remember how you make them  feel I'll take that a little further and  say they may remember what you say they  may even remember what you do they will  never forget how you make them feel okay  master to touch so this is about brand  consistency strong and powerful brand  maintain consistency throughout so for  physical its logo its signage letterhead  and business cards  products shop concept events and  experiences and all of these attributes  says something about you and about your  brand so I brought our celebrity  lifestyle brands business card and this  is what our car does so not so unique  not so special however  it sets us apart it says something about  us and our business you need to of  course maintain brand consistency also  in the digital space your website  ecommerce apps social media and even the  smaller things like the email signature  I just mentioned our company celebrity  lifestyle brands and here you see how we  sign off and the reality is consistency  in brands should permeate everything  that you do and it includes you it  includes your brand ambassadors it it  includes every single consumer  touchpoints alright innovates  communicates so you've all heard if you  build it they will come but I've added  really because the reality is in this  cluttered marketplace if you build it  and you don't tell them about it nobody  will come not one single soul they don't  care there's too much information so and  in this group you're all sophisticated  so you know you need to deploy all of  these resources video viral campaigns  consumer engagements social media blogs  editorial paid and targeted ad campaigns  Facebook everything you can think of  guerilla marketing all of the above  way back when before we had all these  social media I launched my first  business back in the mid eighties and it  was Scandinavia's first home delivery of  pizza so it didn't exist until I  launched my business and I thought I had  corner tomorrow  kids when I got the write up on the  cover of the business section of the  weekend paper and the phone started  ringing as soon as people picked up  their for their papers by early morning  even though we didn't open little tooth until 3:00 by early morning my phone  system had broken down and later in the  afternoon one of the pizza trucks broke  down we ended up delivering soggy cold  pizzas three to four hours after people  called for him it was a disastrous way  to launch a business and if it wasn't  for the fact that the idea was so good  we would have been out of business  before we ever started so you only get  one shot at making a first impression  you might as well make it a good one  this was a terrible launch on to a  couple of really powerful launches this  thing is amazing so this is referred to  as the hangman hangman ad and this is  how the Tommy Hilfiger brand actually  launched this is a billboard from New  York Times Square and as you can see it  says the four great American designers  from n R and then you have the R and L  and everyone knows Ralph Lauren the next  one you may not know that's Perry Ellis  Calvin Klein and then no one knew what  the T&H was so that's how the Tommy  Hilfiger brand launched and it got  instant credibility by approximation the  neighborhood of those other leading  designers led to an affirmation of the  brand now it pissed them all off but  they got over it and the Tommy Hilfiger  brand is today a brand that enjoys seven  and a half billion dollars in annual  sales  another great launch was the launch of  Daymond John's FUBU so as Damon said in  his book the power of broke they had no  money so they had to be really creative  when it came to promoting the brand back  in Hollis Queens where they are  originally from there are metal gates in  front of all of the stores  the FUBU guys offered to clean and paint  all the gates in return for putting  their logo on the gates a lot of the  store opener owners agreed and at nights  this start of brand FUBU would have his  logo on every single storefront all over  Queens but that wasn't the launch Damon  then spoke to his friend LL Cool J. LL  Cool J became a brand ambassador and  then they did two things they went to a  trade show called magic and they had six  salespeople and they told every single  one of those guys to call every single  one of their buyers and invite them all  to come to the booth at nine o'clock in  the morning on the first day of the show  and every single one of those  salespeople said can't do that they  won't work but of course they did and  fear is a phenomenal motivator so every  other buyer that hadn't gotten the call  came in to the trade show and so this  one booth completely mobbed and  surrounded by buyers and they were all  petrified of losing out and that was  part of the launch the second part of  the launch was the gap commercial yes  gap commercial a 30 million dollar gap  commercial and gap reached out to the  FUBU spokesman LL Cool J had asked if he  would appear in a commercial forum they  did not had a headwear on the time and  ll asked could he bring his own hats so  I'm gonna play that commercial for you I  want you to look out for LLS hats and I  think you will be able to see F beyond  the hats and then I want you to listen  to the lyrics because foo BER is an  acronym and it stands for for us by us  so listen for for us buyers on the low  in the middle of a 30 million dollar gap  commercial  yes so as it says the price goes to  innovative I will take it one step  further innovate or die a 30 million  dollar FUBU commercial launched a brand  even though sponsored by the Gap okay  step 6  cover your assets this is important  because as you start building your  business and building your brand you  don't want it to be all for naught  so there are trademarks you used ads for  brands logos slogans etc copyrights for  all the creative work books lyrics and  then patents for innovations processes  this is what can happen if you run afoul  of it so Jennifer decided that she  wanted to launch a fragrance with Cody a  million dollar multi-million dollar  company in the space and they wanted to  call it glow it was glow by j.lo and  they were so set on it that even when  they found out there's a company out  there called glow industries they went  ahead anyway  well glow industry file filed the suits  they blocked the launch of Jennifer and  Cody's fragrance they held him up tied  him up for over a year and glow  industries a tiny company had their  biggest payday when they collected  millions of dollars before Jennifer and  Cody were able to launch don't let that  happen to you ok we're at step 7 pedal  to the metal so we talked about brand  equity quick reminder it's the  intangible asset that gives a branding  for mental value in the mind of the  consumer and it's of course created  through implementing the branding  process now here's a quiz so why show  hence it says which comes with a premium  price thanks to brand equity the wants  to think hits the green box show hands  I see no hand soap here in delights the  grey box show ends I got half ahem  purple box no okay how about the  turquoise box okay I'm getting a lot of  hints that's right so Tiffany the  high-end jewelry company has in essence  made their turquoise color cinnamons  with their brand so it's a powerful  message known by by discerning consumers  everywhere so strong brand equity this  is why we love it  that is a profit faucet do we all want a  profit faucet of course we do we get it  through strong brands so what does a  strong brand and brand equity allow you  premium pricing increase cash flow it  lowers customer acquisition costs and  the asset can be sold or licensed so  that's what's so powerful about brands I  have the utmost or respect for anyone  that builds a business anyone that is in  business is wonderful but if you have no  brand and if you have nothing else as we  talked about you're forced to compete on  price not only that you have to reinvent  your business over and over and over  again and you're just as strong as your  last transaction with a brand not only  do you get to benefit from the business  you build a today you are creating an  assets fad fashions - remember I said I  ran fat farm and baby fat the company  was sold no I take that back the company  wasn't sold the IP the intellectual  property only was sold for a hundred and  forty million dollars to a company  called Kel woods and Kel wood had to put  a hundred and forty millions on their  books as an assets under goodwill that's  the power of building a brand that's  what Russell Simmons did I am NOT  working closely with Bethenny Frankel  one of the original housewives from  Housewives of New York she has created a  brand called skinny girl skinny  cocktail Skinnygirl margarita maybe some  of you heard of it she gave birth to  that brand while on the TV show and a  couple of years later only a couple of  years later she sold the alcoholic  beverage rights only again just the IP  there was no company she just sold the  alcoholic beverage rights to Bheem  Centauri for a hundred million dollars  that's the power of brand and brand  equity now the brand equity can be  enhanced how step one with celebrity  endorsements target the right celebrity  influencer structured optimal deal  leverage their fan base every celebrity  worth their salt has now a massive  social media following top right that's  Gigi Hadid Gigi Hadid  has around 45 million followers on the  Instagram alone she did a partnership  with Tommy Hilfiger they created the  Tommy Gigi collection we heard earlier  Tommy Hilfiger was mentioned that's one  of the format's Tintin for most  influential men's collections or men's  designers was never asked relevant with  women went out and did the deal with  Gigi and overnights  they had instant credibility they blew  the business up now this may sound  complicated but we are here to help have  no affair  so celebrity lifestyle brands our  company we have a booth outside if  anyone is interested in working with  celebrities please see Greg Ryder my  partner or myself outside and we can  help you with that and it does a lot hey  what are other ways you can put this  brand equity on steroids and blow up  your business with licensing two ways  well if you are one of those guys that I  would forced to compete in price get  yourself a license you can license a  strong brand name and all of a sudden as  you could see you can charge a lot more  for your products or your service if you  have built a brand  or if you have a brand well sign  licenses these are brand extension you  grant another company the rights to  manufacture their product but on your  own brand name and they pay you a  royalty of fee so there are product  licenses their territory licenses this  is what you can do if you sell apparel  you can add other items add fragrance  bags shoes for instance when I took over  fat farm and baby fats the company was  actually losing a couple of million  dollars a year  I changed the operating model to 100%  licensed and overnight. literally we went  from losing a couple of millions to  having between 40 and 50 million dollars  in annual royalty revenue licensing. why  do we love it? it's easy it's fast its  cost-effective and its profitable so the  last way to put your brand equity on  steroids simple get yourself a board of  advisers they provide non-binding  strategic advice and they leverage their  rolodex for your benefits as we often  often say your network is your net worth  it's informal it's flexible and it's a  revenue multiplier let me give you one  other example a lot of people have  sought out tommy's Hilfiger's advice  over the years Michael Kors legendary  designer came to Tommy back in early  two-thousands not for advice on how to  grow his business no for how he could  seamlessly actually end it all go out of  business Tommy said not so fast firstly  I think you should do this this and that  to your business which entail focusing  more on eye on accessories secondarily  he leveraged his rolodex he called two  of his former backers Lawrence troll and  Silas chow he got them involved they  deployed the necessary  capital and michael kors have gone from  being on the verge of going out of  business in early 2000 to having a  market cap of nine and a half billion  dollars today so that's the power of  having a good or strong Board of  Advisors so on that note we have gone  through the seven steps and my timer  here in front of me is now blinking red  so I will leave you with just one final  time one final thought hmm I had wanted  actually to add for another thing and  that is just I went through the  licensing part a little quickly I want  to say if any of you are interested in  talking to us about that we can help  with that as well and then on to the  last final thought and the final thought  is really very simple: build a brand, create wealth, leave a legacy. Thank you  [Music]

[Music] [Music] Alright alright alright how are you guys doing? Mr. Franklin Cruz everybody! He and I go way back so he likes to make fun of me it's okay! So uh let's just get into it huh let me take a pulse of the room, okay I thought I was getting some feedback. Raise your hand if you consider yourself a beginner marketer? You're kind of just getting started getting your feet wet haven't really got it going. Okay okay, because this presentation can go a few ways I want it to be as valuable as possible. If you consider yourself intermediate, you got going, you have some traction, you feel like you're getting the hang of things but you know you can go further. Okay, advanced marketers, you're crushing it, you're taking names and you want to take it to another level. Okay perfect! So it's a it's a good blend. I promise you there is something here for everybody. Okay i'm a little bit about me how does this work, okay so today we're going to be talking about what I consider the future of marketing and we're gonna cover three quantum leaps that you can make to your marketing and we're actually going to divide it in three kind of stages according to the question I just asked. If you're a beginner there's a quantum leap there's some quantum leaps you can make if you're at that stage, intermediate, advanced there's something here for everybody. Um okay so a little bit about what we do, a little bit about me. So what we do my company which is ten-minute funnels, it's an alternative to click funnels that's why he was making fun of me. It's an alternative to click funnels but it takes things to in other levels and you'll see exactly what I'm talking about so what my company does is we make marketing simple. We build technology that helps you turn a great idea into a successful online business and we do that through a software called ten-minute funnels which is basically a do-it-yourself easy-to-use sales funnel builder. So this is actually the first screenshots of the new version that we're gonna be releasing starting next month so this is I've never showed this to anybody but this is basically it, we provide a catalog of pre-built marketing funnels that you can just drop into your business and get results immediately. Now what makes it unique is, it takes the picture in your mind about what you want your marketing to look like, how you want it to flow and you can literally drag and drop it, connect it in the flow you want it to - how you want it to behave and it will just execute it for you automatically. Hey I'm Justin Singletary. You know what makes our fulfillment company unique? The fact that I've been in your shoes looking for an excellent fulfillment center. That's right I had a successful online business, when my company started to grow I went searching for a fulfillment center that could meet my high but very fair expectations. You know what I found, that that was very very hard to find. All I wanted was a fulfillment center that could ship the right product to the right address at the right time at the right price. Should be easy, right? It wasn't. I couldn't buy what I needed so I built it Fulfillment dot com not just for me but for thousands of other businesses just like yours. Hey we can't help you if we don't talk to you. So we're not going to take too much your time just a short call to gather some information so that we can delight you. That's right its Fulfillment dot coms goal to delight all of our clients. Book a call today with Fulfillment dot com because we get ship done [Music] mission two that we provide you with pre-built funnels for all different kinds of industry niches. Everyone has been proven in real markets with real dollar values so you know whatever you use is going to produce a lot of value for you so this is the drag-and-drop funnel builder and then of course you have a drag-and-drop ready, easy to use, what you see is what you get page builder. Okay so it's very very simple way to get powerful marketing techniques in in in a very short period of time and what we're about to release and you're the first audience I've shown this to, takes it to a level which no one has seen and I'll get into all of that today. Okay so a little bit about me, who am I?  I am your typical geek turned marketer but I'm a I'm like I'm like a geek of geeks I've been programming since I was eight years old. If you if you slice my wrists ones and zeros would pop out, that's who I am at my at my core. When I was eight years old my dad introduced me to one of those super old computers with the green words on the screen and I just fell in love so while everybody was playing at playing sports and stuff I was hacking away at a computer and that's who I've been and you haven't been able to pull me off of it since. Now I fell into the world of marketing and online marketing through through web design so around '94 the world wide web kind of came onto the scene and my dad said hey why don't you try to figure this thing out people might be wanting to get on there so I started to build websites for people and I was like twelve years old and the money at that time was really really good so the whole appeal of like working for someone trading time for it never appealed for me to me because of how lucrative it was at that age so I pretty much been doing that ever since. So around the time I went into college is how I kind of put myself through college I had a couple of clients and they were asking me certain questions about hey can I, how can I get in there and do things myself how can I get in there and and and edit my website all by myself? Now I was in a pretty intense engineering program so I couldn't be as available as I wanted to be so one spring break I spent the time basically building a software that would help people get in and edit their website themselves now this is back at like 2001 2002 so there was no WordPress there was no anything and so I built what at least I consider based on what I saw was the first drag and drop visual page builder so all the stuff that you see right now. You know not to brag cause I don't know one day someone will prove me wrong but I think we had the very first drag and drop page building technology and I just kind of gave it to my clients and said here's a way you can do it and I gave him a little PayPal link and then left it alone and it just boomed into this thing that is basically what we are today it just took on a life of its own and that's kind of how I fell into the world. Well the next question was okay I can build my site I can get in there and do it, well how do I make it work? How do I make it succeed? And so that's where we were basically forced as a company to really learn online marketing and so through that we built a product called 10 minute pages and that was all about marketing and then that product evolved into what we are today which is ten-minute funnels which is all about giving powerful proven marketing funnels to people easily easily. So it's built, we've built over 275,000 landing pages about a hundred thousand funnels for almost 40,000 clients and through that we collect a lot of data obviously so we have certain insights that most people don't and so we've observed certain patterns about marketing that seemed to work and a lot of those patterns aren't necessarily what the Guru's tell you is the right thing to do. So everything I share with you is based on real world data this is stuff that we've seen and we have a huge data set to to to tell you this. So would you like to know some of what these are? These are very actionable things that you can do in your business. So I'm gonna share three quantum leaps you can make in the next 90 days based on our observations if you just take I'm gonna be going through a lot of them and you might not be able to take in everything but if you just take a few just like anything that jumps out at you and just make a note I'm gonna implement this it will help you these are these are fairly Universal they're not unique to individual situations. Okay so these are powerful, okay so the first quantum leap is just all about the funnel okay so I'm talking to beginners but if you have if you have a funnel pay attention because we're gonna get extreme in advanced really really quick okay a funnel we've seen can three to 10x your business when you do it right okay and some of these strategies are some of the better strategies we've seen and easily approachable strategy. Okay so we have a unique way we view funnels it's not doesn't follow the the typical paradigm and so I'm gonna give you kind of a top-level overview of how we look at funnels so you can approach it the right way so instead of specific little tactics hey put this on your page put that on your page it's better if you approach it strategically first and then of course I'll give you a few tactics. Okay so first off understand it's gonna sound basic but we're gonna build up the goal in any marketing campaign is to influence behavior. That's really what we're trying to do, someone gets to our sales page or our hour order page they're either ready to buy or they're not so they either take that behavior of buying or they don't so we're trying to influence that behavior always. Okay funnel marketing is a structured way of how we influence behavior okay we're starting real basic but we're gonna build up now behaviors are a reaction to someone's belief system. Okay what do they believe at the time if someone does not buy when you want them to buy it's because they did not believe whatever it need whatever they needed to in order to buy so every single marketing campaign in every single business anytime you want someone to do something it's based on this. Okay, customer journey is basically a representation of different beliefs at different times. Someone who goes through your entire marketing process has to go through a sequence of belief changes in order to be ready to buy, opt in ,etc and that's why we have you know an opt-in page where I put my email that's why a lot of the stuff the speaker was just talking about with SMS and stuff it's all about trying to change someone's belief to get to to to to take the action you need them to take. Okay so your customer journey is the journey they take on the way to arriving at the belief you need them to have, a funnel is just a map of how we intend to influence that behavior that's all. It is so in a little I'm going to show you some funnels and they might seem a little complicated and I'm doing this on purpose because the funnels is just a map of the different ways we're influencing different behaviors that they have at different times. Now most people have a very simple funnel and nothing's wrong with that they do very very well and it's basically a linear a journey you want your customers to take in order to buy and maybe buy again and those are great however if you want to go to the next level you want to track or or or take inventory of the different belief systems they have in the customer journey and then you'll create what I call little micro funnels to influence each behavior. I'll give you examples so here's how we design a funnel I'll probably have to breeze through and if we have some time at the end I can do a deeper dive but this is the foundation, this is how you construct the funnel okay so we start out with what is the primary belief that they need to have before they buy then we go backwards what do they need to believe before this and just keep repeating so if you can map out the belief system sequence that they need to have and you design little micro funnels to counteract each belief or to produce each belief you will see results you've not seen before. Okay so we're setting up this foundation now once we have the belief mapped out we need to ask ourselves what can we say or provide to bring about that belief? The absolute best way that I've seen to change a change belief there's many ways to do it is to provide proof okay some proof you need them to believe that your product is better than the show proof okay so I talked about micro funnels which is how will we influence this belief so every behavior that someone takes on your site or on that customer journey there is a micro funnel framework to influence that behavior and what I've seen is the funnels that do mediocre versus the funnels that absolutely kick butt it's how many of these little micro funnels that they're using to change these beliefs because if you think about it why doesn't someone buy why doesn't someone take action it's because they don't believe they don't they're not there yet and so if you have a little microphone to influence that belief and and every belief they can have now you have a you know a funnel. So a couple examples let's say someone lines at your shopping cart your checkout page and then they don't buy okay most checkout pages 10% at best 90% of them leave, why? Well we can ask them and once we know we can have what we call an abandoned cart micro funnel that will change that belief okay let's say at the beginning of the funnel you have people they have an urgent problem something's wrong, that's why we have a lead capture funnel, okay because we're gonna deliver some value to fix their urgent problem and that will get them through the funnel. Okay if they're ready to buy we have a shopping cart funnel, let's say they want it you they've been with you for a while but they're just not taking action. I we have what we call a Rainmaker funnel which is basically a flash sale where you just say hey there's now no reason not to buy let's just get you in there. And these work extremely extremely well. So here's a couple these are screenshots of our software of some of these micro funnels that you just get with you know one-click so we have the lead funnel sales funnel you know there's dozens of them, upsell funnel, fulfillment funnel, event funnels. There were tons of them but basically every single belief system or behavior that you want to change there is a micro funnel that can do that. Okay so this is the part we're gonna have to speed through but this is the this is the process these are the steps so you can take a picture and if there's time just shout it out I'll go through this in more detail but this is the structure we follow to bring about a change of belief. Okay we find the problem we produce a promise and we then we give a little offer and then we could go and you see the proof of how to do that and then what you see here you don't it's not about what it's doing it's the structure okay we're basically taking people through different belief changes. Okay so to get the sale we have to change you know beliefs and underneath each one is how you bring about that change. I'm happy to give these slides to you but basically that this is this is how you do it the best funnels follow this strategy. Okay then of course there's ongoing optimization this is a little acronym grow how you grow you gather insight and ideas so that's talking to your customers putting feedback mechanism so you can see why they're taking certain behaviors. You do your research on that calling them up on the phone, you go on surveys and see why are they doing that, you look at your data, your analytics okay then you validate your ideas of how to do it. So what microphone is am I going to introduce and then what works you scale as in widen and what doesn't work you suppress it's simple it is simple you follow this process you get extraordinary results. Okay so here are a few tactical things that you can do take any of these and drop it in your in your funnel right now and you will see results you will see results the great thing about this and everything I'm about to go through is these are all additives why by that I mean by putting these on your page and on your funnel you can't hurt sales it's very very hard I should say to hurt sales by doing these. Okay so by adding retargeting it's very hard for that for you to lose by doing that, by putting an upsell after someone has already bought something it's very hard it's impossible for you to lose so just adding these alone will grow your business. How well you do that is another story but it's if you don't have it you need to do so follow retargeting upsells having a proof bar out I can show you that. Daily emails if you're not sending emails it's an absolute must okay and bimonthly rainmakers you can expect $20 per open so just do the math on that and these are these are things you can do at this stage. Okay hopefully that was a little bit valuable if you have a funnel and you do these things you will you will see growth let's take it up a notch because this is what excites me okay this is where we get into the world of automation okay done right I've seen three to 10x growth on top of everything we've we've already talked about in the first step. This is all about influencing more behaviors okay this is about taking inventory of more behaviors that are people are doing and influencing them in other creative ways. Okay so a few tricks for this for this stage we can trigger various sequences or campaigns based on video watch time someone who watches 10% of a sales video is very different from someone who watches 90% of a sales video you should be communicating with them very very differently so triggering different micro funnels or campaigns based on that we'll always help okay an abandoned cart sequence lots and lots of people are getting to your buy page your checkout page and they're leaving what are you doing about that okay adding more mechanisms of communication that last presentation touched on this webinars SMS a call center Direct Mail wingless voicemail these are all things that you can use to communicate the the sales element to change that change those behaviors okay we can go through any of those here's some examples this is a campaign by a marketer a very smart marketer he's out in Australia and he had he had a an event like this right and he did over two hundred thousand dollars in two weeks with this funnel this is a screenshot of our software I've actually printed this out and if you want a copy of this just go to the back where you did the checkout and and you can have one of these but basically this funnel is an example of what we're talking about you can see he's bringing traffic in a few different traffic sources and they're going to a sales page typical funnel behavior however he is basically segmenting his list based on how they respond so for example he might send out an email that's that that has one angle of why they should attend his event the people that click on that email will receive a different message on the sales page then the next email he might send out which is another reason they should attend the event so essentially he's segmenting people based on who they are and what they are all about so one might be we're gonna talk about paid advertising the people that click on that email are different from the people who click on the one about e-commerce marketing or something else you get what I'm saying this is very very powerful in two weeks with a local segment of his list he did over two hundred thousand dollars here's another one that illustrates this this is my buddy Jason Hornick this is an 800 percent ROI a campaign very very powerful what he does is he has again he's segmented his audience and he's sending out different communications so these are blog posts he's sending about in different categories of who his customer is and he's sending Facebook ads to each one so essentially he's attracting different types or different segments of his prospect audience and he's sending them through the funnel for different communication uses so using retargeting he's able to send them back through the funnel with with a messaging based on who they are so it's like a conversation for each person very very powerful and then if you follow it he basically takes them through a sequence of upsells step one step two then he has a webinar step one step two and that's it it's not complicated it really isn't so even though there's a lot of pictures on the screen what it is is different behaviors different beliefs and different little micro funnels to bring about that last one is Ryan Levesque super smart guy he's doing way better even now but this is a campaign that does one hundred and fifty thousand leads per day okay very simple funnel he takes them through he asks them certain questions are you a male or are you a female in many markets this a big difference if you're a female that the conversation is very different if you're a male different so there's a process of uncovering what are the different segments of your audience and you want to basically bring different communication sequences different customer journeys for each segment this is how you take a a mediocre performing funnel to an advanced high level and I'm not talking about little bumps I'm talking about two three four X growth of a typical marketing funnels this is a quick funnel that we did super super powerful it's a it's it's modeled after a friend of mine and I'll tell you his numbers this campaign is basically four videos that goes out okay and he's selling a product for four for $2,000 okay he found that if people get through and watched the fourth video ninety percent of them zero percent of them will buy okay I've never seen conversions like that at all okay the way he's able to get 90% conversions buying a two thousand dollar product is by sending these follow-up emails based on video watch time simple if someone watches 10 percent of the video these are the sequence of emails that happen if someone gets through 90 percent these are the sequence so all he's doing is if you didn't finish the video he sends two follow-up email saying hey go back and watch go back and watch go back and watch by the time they get so he gets a lot of people to watch all his videos and that triggers that 90 percent conversion rate I hope you're seeing this is this is unheard of this is very very powerful and also not not complicated okay is this making sense making sense are you ready to take it up a notch because what I'm about to share nobody's doing nobody's doing so where we're at in the marketing space at least how we see it is what I just talked about is the peak or the extremes of marketing okay where we have sophisticated automation happening based on what people are doing on and off your website and this can this can explode your business where we're going now as a market is to the next level and this we've seen we're starting to see the results this will catapult your business again and this is where we use intelligence by intelligence I mean artificial intelligence and I know that word might sound scary but it's not as scary as it sounds is that yeah okay to me this is the holy grail of marketing because all we've been trying to do as online marketers is we're trying to replicate what we know works the best at scale what works the best is when I'm talking to someone face to face and I can mirror everything I can see what they're doing every eye twitch everybody move I can adapt my presentation to them based on what I'm seeing okay a lot of you are might be sales and coaching and so you get high conversions that way it's not uncommon that three out of four people you talk to on a one-on-one basis we'll do business with you okay and that's because it's one-on-one adaptive marketing all we've been doing since the internet began is trying to find a way to replicate that at scale and what I've seen in the research and the testing that we've done is that I think we're finally here or really really close and this is extremely powerful this is where we can adapt to the behaviors people are exhibiting in real time okay so it show your funnel is just is just like a conversation so in the last quantum leap we talked about how you can predict you can document the different behaviors that people are taking with this is you can detect the behaviors that you see happening and the intelligent system can automatically adapt to it I'll give you some examples Amazon Prime there are trillion-dollar Amazon is a trillion dollar company what right now and I think it's enlarged Lee in part to what I'm talking about they've been doing this for many years and they've exploded as a result in 2013 five years ago they were getting seventy five percent conversion rates thirty five percent of all their sales came from what I'm talking about intelligent adaptive funnels so they will look at your browsing patterns of what pages you're seeing how long you stay on the page and they will basically give product recommendations based on that they will look at I remember and I flipped out when I saw it I was in the market for a television and I was browsing a couple then I started getting emails about that television that I was just looking at checking out and what did I do I ended up buying the television this is extremely powerful because it's talking to me and only me based on what I'm doing intelligent adaptive predictive funnels give you a couple examples we can watch the mouse movements that your prospects are taking through your funnel we can see people who are little who are hesitating they're exhibiting the behaviors of a buyer or a non buyer and based on algorithms you can say hey this is that we classify this person as a non buyer let's introduce a behavior microphone will change okay a little pop-up window says hey you might so you may have seen things like call them exit Papas where the mouse is moving to leave the screen and something comes up and that works really well this takes it to a whole other level where someone can just be scrolling down the page doing what they're doing behaving the way they normally behave and the system can pick it up because exceeds what everyone else has done and says hey this is this is someone who's getting ready to leave when you do things like that it's just it's insane okay for example how many of you know that your landing page speed is a direct correlation with your conversions the faster your pages load the higher your conversions okay well what if you could predict click behavior so you can look at your funnel and see what pages are people likely to click on next and what if you could preload that page in the background so you get instant page speeds instant so our technology we have what looks to be there like some of the fastest page speeds on the planet because we're able to predict what people are gonna do next so just by taking an existing campaign that might be on a different technology and using something like ours you can get conversion increases email look-alikes this is powerful a lookalike audience on like Facebook is where you can upload a list of your customers and using its network it's always its intelligence more artificial intelligence using its network it will find other customer other people who are like that and you and if any of you have experimented with that it's very powerful well you can do that yourself with your email you can say here are my customers who are the people who I want to find others like and so now you can send emails to those people who are likely to be customers before they're actually customers another one LTV prediction this is also very powerful based on behavior matching you can predict the lifetime value with a good level of accuracy it's not perfect but it doesn't need to what their lifetime value is gonna be if you do any of this stuff you know how powerful that is it takes many many months to know what the lifetime value of a customer is well you can predict that and so your marketing changes if some if a brand new person comes in and they are matching the behavior characteristics of someone who who spends ten thousand dollars with me I'm gonna market to them differently I can take more risks with that person so this stuff is extremely powerful I could go into more detail but there's lots and lots of things that you can do to start to get to that holy grail of that one-on-one marketing and what we're seeing is that there is quantum leaps improvements with each of these which each of these categories of things that you can do when you do these things so in summary I'm gonna just summarize all this and show you guys how you can get some of this technology the minimum cost to do this yourself is like a hundred thousand dollars because a lot of this technology is brand new it's just coming onto the market and there's just a few providers to do it we've built tech we spent all this here building tech and testing to do all of this stuff for you automatically and we're starting to see results that are you know they're they're very very very powerful and so where we're at in our phase because we're gonna be launching this in 2019 is we're trying to do case studies to validate the results that we're seeing okay so if you'd like to have this done for you we're doing the case studies because we need to prove the numbers that we're seeing okay so I'm just gonna go through because Nate asked me to a couple of ways that we can work together if you're interested so if you want everything we're working with a few people one on one to produce case studies with what I've been talking about because this is this is where we do all the work for you so we've been doing case studies all this year and we're at the final leg and we have a few more spots if you're interested basically to qualify you need to have a hundred thousand transactions of some kind orders email us because that's where you get the maximum value okay and so in this we build out and launch a campaign that will beat your best marketing campaign over the last six months by 50% or more that's basically what we're what we're trying to do for you okay if this is you and you're interested it's simple just text me and we'll see if it's a fit or not okay quantum leap one and two this is advanced funnels and extreme automation so this is where you use our technology and then we work closely to help you reach success so we're doing a pre-release of our Xtreme automation software the first week of November official launch is January but like I said we need we're looking for case studies so if you wanted it's 497 a month but Nate asked me to offer a special deal for add some people and so basically for the price of 10 months you'll have it for 16 months we've never done a deal like that so basically if you do that you won't see a renewal payment until March 2020 so 10 months up front you get it to March 2020 I've got the link down there it's not going to be a big pitch but basically if you're interested if this is something that could be a value for you there's an opportunity to get it no one else has it this is right now because we're launching next year if you want quantum leap number one which is just a funnel building part this is where you do the work we still help and there's just basic funnels it's not automation but it still can get you great results it's 197 a month but also same deal applies price of 10 months you have it for 16 months so if you're interested simple go to that URL down there 10 minute funnels comm slash event if you're interested in us actually working hands-on with you we're not an agency but we're doing just a couple of case studies before the end of the year text me we're only gonna do it for probably about five more people so it's kind of first-come first-served if it's interest you can text me my things right there a couple bonuses if you're interested we've got pre-built funnels 1.3 million dollars of pre-built funnels in there at any level if you get these are plug-and-play funnels that have worked in our businesses that you can just plug in yours we're doing a five-week funnel building workshop where we go into detail on this stuff and this is the first time that I'm offering myself for one-on-one assistance because again the goal is getting these case studies in place for what we're trying to do next year okay personal guarantee is six takes sixty days to try an ROI 100% risk-free money back the goal isn't to pitch or to get a bunch of sales that's not what we're trying to do my personal selfish goal is I want to prove this out I want to really prove that the numbers we've seen we are seeing are as good as we're saying they are and no one would believe us unless we can show real hard evidence we've been doing it for three quarters so far this year and so we're on the last leg if this is of interest to you just let me know okay and that's it I'm out of time but if you've got any questions I'd be happy to answer one or two maybe one one [Music] you [Music]

[Music] Hey guys it's Brit Lane with Ingenious Marketing and today on FDCs EECOM education blog we're going to talk about is SEO and e-commerce. So I will bring to your attention three tools that will help you rank your site and get it to be much faster so you can have the opportunity for ranking for more keywords at Google so the first tool is called SEM rush com. This tool is really cool in that they will enable you to conduct an SEO audit for your website which will give you detailed information as to what you can do to get your site to be optimized. You're going to have 30 to 50 different data points as to what you can do. I highly suggest running the tool, getting the information and then fixing what it says to fix and then rerunning the tool to see how high your score has become. The second tool is Google's page insight tool, now this tool will enable you to see how fast your website is to users on desktop applications and mobile phones. Google is gonna enable you to put in a URL. You hit the submit button and within literally thirty seconds you're gonna get a lot of really good information as to how you can get your site to be faster in the eyes of Google. Why is this important? It's important because Google now says for your site to be able to rank you have to be able to have a better user experience and if you have a site that is fast you're giving consumers a better user experience, so at the end of the day faster is better for Google's users.The third is called GT metrics. GT metrics dot com, this tool is also another site speed tool that will enable your users to get  to content that much quicker which also makes your site look even better in Google's eyes so if you look at using these three tools in conjunction with one another you're gonna have a site that is architectural sound. It's gonna be way faster when a user visits it via a desktop browser or a mobile phone application so I highly recommend using those three tools, spending a good amount of time to implement the changes that they recommend and then rerunning the tools to see how much better your scores have increased. This is Brit Lane from Ingenious Marketing. It's been a pleasure providing you with this information and I look forward to creating new videos for you guys in the future [Music]

One of my biggest concerns when  seeking a fulfillment service provider  was the ability to implement  domestically but also  scaling for international. My name is  Michael Gardner I am the founder and CEO of Thin Energy, a health and wellness brand . I was in need of a company that can  handle a to z  customer service delivery domestically  but also  with the ability to scale international. One of the things that attracted me to  Fulfillment.com was not only could they go  to  b2c but also they can actually help  implement my brand into the  fba amazon platform. One of the things  that i was very impressed with  was that the staff was very helpful from  walking me through  dashboard to implementation to fba for  amazon  very user-friendly and understanding  that  everything's a process so it's good to  be part of another team that can  actually enhance  and amplify the success that we're  seeking. From the setup to the billing, expectations were set very clearly and for me that meant  something. Beyond just the services but  also the integrity of the company which  was really important for me  in choosing a service provider. I would  recommend  Fulfillment.com to anyone that's looking  to grow their business  and also more importantly maintain their  customer service  at a high level and be able to set those  expectations for themselves. The amount of success that we've had in  a short period of time has been  tremendous  with Fulfillment.com I now have a true fulfillment partner.

My name is James lingk, I live in Los Angeles, California. Working the e-commerce space operating about 70-80 small websites some of the problems that led me to Fulfillment.com were my previous providers lacked in communication, their CRM integration lacked with me in kitty with our CRM samba comm was the second or third I reached out to and ultimately  after speaking with their team and  organization it was kind of a no-brainer  at that point I'd say the process getting started with them was actually pretty easy I mean it just filled out  their online inquiry and they reached  out to me within 24 hours we did apples  for apples comparison of my current  fulfillment invoice and worked on  pricing together to make it work and  from there I was able to have an easy  person to make a decision I think what  stood out the most is their web presence  and their user interface is extremely  friendly very simple to use for a  business owner and I can always see  where my shipments are and if there's  any issues kind of where to look and  what to do my dream outcome was to get a  solid team behind me to have any issues  should arise to be able to solve them  together quickly efficiently and try to  get my cost down and I saw the  infrastructure in place that I don't  have to be constantly monitoring all my  shipments that's what I'm able to do is  become calm and the lifesaver for me  everything all around been pretty solved  I would highly recommend Finland  [Music]

The logistical issues that we had had  revolved primarily around speed of  delivery of products, maintaining how  quickly we can get a product out the  door and managing all of the information  so that we can actually be a more data  driven company. My name is Michael  Cantrell, I own a company called Next-Gen Mobile; we provide premium car care  products. The main reason or problem that  we made the move to Fulfillment.com  was that we were growing at such an  exponential rate  our current fulfillment house was unable  to keep up with the order magnitude we  were bringing in and we were able to  work with Fulfillment.com in such a way  that now we are not having an eclipse  which is term issues in our previous set  up it was really just shifts the product  and wait for it to arrive. Now with Fulfillment.com we're able to  ship products, track products, we're able  to see warehouse inventory management in  real time. Those are all things that we were  looking for is a company continue to  grow the thing that goes well beyond  what I anticipated is that Fulfillment.com has been able to allow us to grow  in a way it does not matter how fast  these. We started with one warehouse with Fulfillment.com we're now in - by the  end of May we'll be in a third warehouse  and I imagine by the end of summer, we'll be in a fourth warehouse so I know  that from the top down Fulfillment.com  has invested in their clients. They are invested in our success. I believe that a large part of our success  as the company has come from partnered  with a fella back home.  [Music]

When there would be an increase in orders something would always have to give, and it was typically the time with my family which made it more difficult. My name is Dan Baer, I live in Charlotte, North Carolina. On a daily basis I'm either writing for my blog or thinking of new product ideas that use duty war military fatigues that allow me to give back to the veteran community and creative and sustainable ways. Before I found Fulfillment.com I had historically always done everything myself I was having a really hard time managing my time across combat flags the corporate job is my family when things got to the breaking point  I ran a couple google searches and found a couple of other companies but they weren't as responsive as Fulfillment.com and I felt like Fulfillment.com was able to really kind of address each of my pain points and actually answer my questions without talking around an answer. Once I decided to move forward with Fulfillment.com it was remarkably easy. There was a hand off during the onboarding I met my account rep and now things are running extremely smoothly I just launched a new product last week and I sold I had a couple hundred orders come off a little in a few hours I knew that I didn't have to do anything Fulfillment.com had the product and they had everything mapped and ready to go and most of them are arriving today. So it's been really great I would say Fulfillment.com is perfect for anybody who's running an e-commerce business. Having them take the daily weight and stress of having to constantly fulfill and watch orders off of my plate, off of my shoulders has been amazing. I highly recommend looking into Fulfillment.com because it is well worth the investment to get that mental and physical energy back so that you're able to adequately put it back into your business. Fulfillment.com has definitely exceeded my expectations it's nothing short of awesome!  [Music]

So I just got done with my second dive. Getting dive certified here in Bali and as a business owner if you don't have things automated it can be hard to break away. So one of the ways that I've been able to fully automate a section of my business is by using Fulfillment.com and what I mean by that is, it's really hard to manage inventory levels while selling online, as well as outgoing orders and I actually used to do all of that stuff  in-house, managing employees and it also took a lot of my time to manage myself . So it simply switched over to them it was about two years back I've been able to work with an Account Manager that does everything for me. I'm able to break away for 16 days at a time and not have to worry about my outgoing orders. I have to worry about returns and not have to worry about label printing and inventory levels so thank you guys. Thank You Fred,my Account Manager over there and I just wanted to shoot this quick video and just say thanks, appreciate y'all!

We have an explosive business we can't  handle this on our own and we needed  somebody who can execute better than we  could. My name is Matt Silver, I live in  New York City and I own a health brand. I was expanding off  of Amazon and I needed a 3pl with killer  logistics with a killer interface and  also we're looking for a fulfillment  facility that can expand with our brand  worldwide. We had problem fulfilling  volume we have problem with logistics we  had probable shipping and we needed a  platform and a company that had all the  pieces in one place for us to execute  our orders. I had met Justin through  general Boston I came highly recommended  and fulfilment come work for us in  flying colors he had a very good  onboarding process, give us an account  manager and worked with my team to get  everything in place it was a pretty  seamless process with a Fulfillment.com. We're better organized and we're  postured for worldwide expansion. We're already available in twenty eight  markets around the world I think Fulfillment.com is perfect for any  aggressively growing e-commerce brand. I  would recommend Fulfillment.com to any  of my e-commerce friends and I already  have and well Justin has a hell of  reputation in the e-commerce world is  also veteran. For my end is no better  person to run logistics than Jewish  military veterans. We're very happy with  Fulfillment.com and the attention to  detail that is company gifts to our  company. We're happy with the service  100%!

We were shipping all sorts of stuff out of his garage we have no idea how to figure out and optimize different shipping costs and it was challenging to say the least. My name is Chaz Shively, I live in Denver, Colorado. I'm an entrepreneur and I own a couple of companies. One of them is Legendary Ventures which creates and sells health supplements and the other company is Prosper Wellness which creates CBD  products. Back when we got started seven or eight years ago I started fulfilling my own products in my house with my two-year-old and four-year-old son in my  life after awhile we grew to where we had so many products that wouldn't fit in a garage and luckily I had met somebody from Fulfiolment.com at a conference and the rest is history. At the time we started doing less than a million dollars a year in business and now we're roughly around ten million dollars a  year so it's grown a lot. As a bit of a non control freak I did have some concerns about outsourcing a core component of our business and make sure that it worked well but it integrated so quickly and easily and out of all of our vendors, out of all the years that we've  been in business well Fulfillment.com has never been a concern. Don't worry being an entrepreneur for twenty five years and just realize how things work and the things break and there are always issues and with Fulfillment.com it seems like there are never issues. Once you outsource to them everything is taken care of you don't have to worry about it. There's no question Fulfillment.com has fulfilled all the expectations that I had and exceeded them.

We're taking time away from saving a dog  and saving a hero's life by shipping  these materials out across the country. My name is David Sharpe, Founder and CEO of Companions for Heroes. We are a charity that saves shelter dogs and has them adopted by wounded veterans, active duty military spouses, gold star families and first responders across the country. We started selling apparel about two years ago and the process was convoluted to say the least. We had to get all these orders together at once, we had a very difficult time of sending that out and taking up a lot of our resources so now with our partnership we are now able to do that through Fulfillment.com's network. They take care of all the processing, our team doesn't have to worry about shipping out the order that's being done by Fulfillment.coms team now and our team is more focused on their job which is to save a dog and to save a hero from taking their lives or being killed. The process was simple and structured their welcome packet laid out step by step what we need to do and getting our product shipped out and spend tremendous  Fulfillment.com is perfect for any scale business for the first time in the charity's 10 year running we're prepared for any type of orders that come our way thanks to Fulfillment.com