With over 6 years of industry experience in SEO, content marketing, and direct response affiliate marketing Thomas McMahon serves as ClickBank's Business Development Manager. From on boarding brand-new partners to creating valuable and profitable connections within the ClickBank ecosystem, it is his job to ensure each business he works with is set up for the absolute best success possible.
[Music] Hey welcome to FDC's ecom education vlog. My name is Tom Suckman and I'm the Business Development Manager here at Clickbank. Today I'm gonna share with you the top three questions I get when I'm helping new clients and new entrepreneurs get spun up on Clickbank in the direct response space so that I can help you learn more so you can earn more. So first question I get almost all the time even if I'm out on the road or from you or come across from this is like hey is my product a good fit for Clickbank? Is my product a good fit for affiliate marketing? Is it a you know is it gonna convert well with your affiliates? And my answers also is almost always yes like yeah it's a via the products great right there's very few people out there who really make bad products, if you believe in something and you believe it can help people it's gonna be a good product. Like I have no doubt the issue is is that it's not about the product it's about the pain points your product is solving for the customer and how you're marketing that product. Okay it could be a shed like I don't care like it's like a diesel shed and direct-response you can't get a good copywriter, what are those pain points for it? Okay so it's about the copywriting it's about the front-end sales page that's gonna drive that cold traffic to a conversion. The next one is usually, what commission do I need to pay an affiliate? That's a great question like it sits I wouldn't know to answer that you know three years ago before I kind of got on board here at Clickbank. So what commission do you need to pay? It's also the wrong question. Okay because it's a big variable that changes a lot. What I at my short answer to this is get comfortable paying up to a hundred percent of your margin. The reason for that is competition, quote unquote, is different for any niche and even some you know sub niches are different so that guy might be paying forty five bucks but your product might be so unique and address such a different pain point that this affiliates gonna email for both of you and it's not gonna compete with one another in his pipelin, okay? But but if you are a weight loss offer going up against a weight loss offer both are talking to keto and very specific in similar ways then yeah you might need to bump your commission up ten more percent to get your average cart value or to get the average cart value to the affiliate higher so the Phillies wanting mail for you more versus this guy over here, right? So it's variable but be comfortable going up to hundred percent. Next thing and final question is kind of like do you know any affiliates? Will test my offer? Hey, you have put all this money into copywriting and put all this money into or you know Ries time and energy into copywriting or whatever it might be and building out this funnel. Do you know any affiliates who can mail for me? Who can test it? Yeah I know a lot of affiliates like any big network or anyone working in a big network or who's in the space for wellzyn. I know some big affiliates to test it I don't want an intro a big affiliate or even a new affiliate to an offer that hasn't been tested already though, right? When you give someone a referral to an offer you should know and if it's your offer you should have a very high degree of confidence that if they've got a decent audience for it and they can be the judge of that right but if they have a good audience for it it's going to convert because you've done your part you've done your testing. Okay so it's I don't want to burn any bridges for myself and I don't want to I certainly don't wanna burn any bridges for you and making connection to an unproven offer that's not gonna convert well and then that affiliates gonna go off and he's never gonna promote you again or that would suck so how do you get affiliates the test and how do you get traffic to test if you don't have a traffic source already Network get out there go to traffic and conversion and go to affiliates summits go to all these industry events once I click Bank hosts and other platforms host meet affiliates meet vendors and offer owners with similar lists to yours or similar audiences to yours right and help them first so they'll help you later okay there's gonna be knowledge you have that you can impart or do something that you can do for them that's gonna unlock something and they'll be happy to send for you and happy to test traffic for you so those are the questions I get most commonly but I would love to hear from you and what questions you have so leave a comment below let me know what questions you have about affiliate marketing it can be as beginner or as advanced as you wanted to be I'll go cut my teeth on them yeah it's been great, it's been real, it's been real great. I'm Thomas, stay green. [Music]