What is  the easiest way to calculate Customer Lifetime Value and is that right for  you? Listen as Chad shares 3 methods and the pros and cons of each to  determine which one is right for you.

Chad Buckendahl is the Director of Analytics for LimeLight. Prior to  serving in his current role, Chad has ran several successful multi-million  dollar ecommerce businesses, including for OxiClean, Whole Foods Market,  Video Professor and also ran successful weight loss, muscle and skin offers.  Chad also co-owned 2Chads Fulfillment and sold it in 2016.

Chad has built a reputation as an expert and thought leader in the direct  response industry. For the last 25 years, Chad has served in a wide variety  of roles that touches every aspect of online businesses and is currently  earning an MBA degree with an emphasis in Business Intelligence and Database  Modeling from Colorado State University.