When you’re an entrepreneur or small business owner, you wear a lot of different hats: marketing, sales, social media, and more. Like the great and powerful Oz behind the curtain, you’re pulling strings to make sure that your customers’ experience is positive, your product is top notch, and your small business is ticking ever upward. Now is the time to work smarter, not harder. Check out these tips for upping you’re A game and really standing out from the crowd, even if it’s still just you wearing all of the hats.
Making Your Product a Star
With today’s smartphones, cool apps and photo filters can have you showcasing your product like the pros without the cost of hiring the pros! Here’s a great step-by-step primer on photographing your product from Shopify. With hundreds of thousands of e-commerce merchants using Shopify’s multi-channel commerce platform, they’re a great resource for small business owners (and, of course, Fulfillment.com integrates seamlessly with their platform!).
A Website with Impact
Now that you’ve got a catalog of high-quality product images, let’s look at your website. With more and more consumers shopping and researching products online with mobile phones and tablets, it’s crucial that your site is optimized for mobile technology and that it loads quickly. While you’re thinking about SEO and optimization, why re-invent the wheel? Check out these top web design tools from designers and save yourself the outsourcing.
Whether you are “just” on Facebook, or you Tweet like a pro and can’t get enough of Instagram posts and Snapchat filters, posting individually to social media platforms can be a huge time drain. Although some people fear that 3rd party marketing platforms like Hubspot, Meet Edgar, or Buffer don’t perform as well as natively posted content, the folks at Buffer have the data to back up that this is not the case. Boom! You just cut down the amount of time you spend on social media posts. What about ideas for content? Everyone knows that video and gif files have greater impact, but who has time to be making videos? Here are 5 free animation libraries that make it easy for you and the geeks at Buffer even put together a list of 20 social media tools to try in 2018 and stay ahead of the curve.
So you’ve got your product looking its best, your website serves as a great showcase for your business, and your social media promotion is more-or-less automated. Anything else? Yes! Everyone knows that one guy or gal…the one who introduces themselves by telling you how many LinkedIn connections they have, even if you weren’t talking about anything remotely related to LinkedIn. After the platform’s redesign last year, there are some new features that can have you connecting with peers and customers in no time. With 530 million members worldwide, LinkedIn is not just “Facebook for business,” so check out these expert tips from Forbes on how to best make it work for you.