Omnichannel fulfillment
Every channel served from one inventory pool, so you never silo stock by where it sells.
Omnichannel fulfillment is one of our services, run in-house by one accountable operator. One stock position in Deposco serves your DTC, marketplace, and retail orders at once, and BestOMS routes each one to the node nearest your customer, on facilities we operate, with our own people.
What it is
One inventory pool that serves DTC, marketplace, and retail at the same time
Omnichannel fulfillment at Fulfillment.com means your stock is a single position, not a separate bucket per sales channel. We fulfill your direct-to-consumer, marketplace, and retail and B2B orders from that one pool, so you stop pre-allocating inventory by channel and stranding it where the demand is not.
We run every channel ourselves, not through a subcontractor, so one operator owns the order whether it came from your store, a marketplace, or a retail purchase order. The same units, the same platform, and the same team serve all of them; this is the thread that ties your DTC, marketplace, and B2B fulfillment into one operation rather than three parallel ones.
How we do it
One pool, channel-blind routing, one inventory view
Every step traces to one platform, BestOMS, and our own people, not a coordinated patchwork of vendors or a stock count stitched together across channels.
One stock position, every channel
Deposco holds your inventory as a single pool, not a separate bucket per channel. A unit on the shelf is sellable to DTC, marketplace, and retail at the same time, so you stop pre-allocating stock and stranding it where the demand is not.
Channel-blind order routing
BestOMS routes each order to the nearest node we operate, regardless of where it came from, so a DTC order, an Amazon order, and a wholesale order are all picked from the same pool by the same operator.
One inventory view in the portal
You see one inventory pool across every channel in the BestOMS portal, updated continuously, rather than reconciling separate stock counts per sales channel. Ask us about the sync cadence for your specific integrations. One number, one source of truth.
1-3 day
Ground transit
One pool
Inventory position
Serves every sales channel
Every channel
Served from one pool
DTC, marketplace, and retail from one position
Figures as of June 2026.
How the work actually runs
Accuracy and speed hold across every channel, not just one
Pick-and-pack accuracy
The right product reaches the right customer, whichever channel the order came from. Picks are barcode-verified against the order before they ship, so the same check holds on a marketplace order and a storefront order alike.
Same-day ship
Orders placed before the daily cut-off ship the same day, because your customer's wait starts close to the moment they hit buy.
Connected to the rest of the catalog
Omnichannel is the thread, not a separate service
It is what ties the channel services together: each one draws from the same pool, on the same platform, run by the same operator. Follow the thread into each channel.
DTC pick and pack
The direct-to-consumer flow, picked and packed from the same pool that serves your marketplace and retail orders.
Marketplace fulfillment
Marketplace orders fulfilled from the same inventory as DTC, integrated through Dropstream into BestOMS. Amazon FBA prep runs here too, on that same pool: labeled, bagged, and boxed to Amazon's inbound requirements alongside the orders we ship for your own store. Connector status for a specific marketplace is checked against your channels when you request a quote.
B2B + retail + wholesale
Wholesale and retail orders drawn from the same pool, so a retailer purchase order does not need its own siloed stock.
Technology + portal
BestOMS, the platform that holds one inventory pool and routes every channel's orders from it, with Deposco and Dropstream behind it.
Looking for the whole picture? See the full service catalog, receiving through returns under one accountable operator.
Questions buyers ask about omnichannel fulfillment
What does omnichannel fulfillment actually mean here?
It means your inventory is one pool, not a separate stock bucket per sales channel. The same units on the shelf are sellable to your direct-to-consumer store, your marketplace listings, and your wholesale and retail orders at the same time. We fulfill all of them from that one position rather than asking you to split stock by channel and guess where demand will land.
Will I have to split my inventory between DTC and Amazon and retail?
No. That is the problem omnichannel fulfillment solves. One stock position in Deposco serves every channel, so you do not pre-allocate units to a channel and strand them when the demand shows up somewhere else. A unit stays sellable across all of your channels until an order claims it.
How does an order get routed when channels share one pool?
BestOMS routes each order to the nearest node we operate, regardless of which channel it came from. A DTC order, a marketplace order, and a retail purchase order are all picked from the same pool by the same operator and shipped from the nearest node; our published network reaches 1-3 day ground transit to 99.77% of the US on standard ground service.
Can I see one inventory number across all my channels?
Yes. The BestOMS portal shows one inventory pool across every channel, updated continuously, so you reconcile against one source of truth instead of separate stock counts per channel. You get a login to live order and inventory status for the whole operation, and we can walk through the sync cadence for your integrations when you request a quote.
Can I add a channel later without re-platforming?
Yes. Because every channel already draws from one pool on one platform, adding a marketplace or a retail program later does not mean siloing stock or moving to a new system. The same inventory position and the same operator simply start serving the new channel.
Quote for omnichannel fulfillment
Tell us about your product, your order volume, and the channels you sell on, and we'll put together a custom quote. 1-3 day ground to 99.77% of the US.